Superbalist

That's a Wrap on 2024! 🎉 At Superbalist, we don't just work hard—we celebrate even harder! Our year-end function was a blast, filled with laughter, memories, and a whole lot of style. Here’s a glimpse of the fun we had as we danced our way into 2025. From epic dance-offs to jaw-dropping outfits , our team knows how to bring the energy. But it's not just about the parties—this vibe reflects who we are every day. ✅ Why Superbalist? A team that celebrates every win (big or small!) Creative and dynamic work culture A place where fashion meets passion Opportunities to learn, grow, and have fun doing it! Whether you’re collaborating on the latest trends or enjoying our unforgettable events, you’ll always feel like part of something special here. 💫 Ready to join the fun in 2025? Check out our job openings on our LinkedIn page or email your resume to recruitment@superbalist.com and see how you can be part of a team that works—and plays—with heart. #LifeAtSuperbalist #WorkHardPlayHard #TeamCulture #JoinUs

Calling all detail-oriented multitaskers! 📦🛍️ Ready to step into the world of retail magic? Superbalist is on the lookout for a Retail Administrator to join our dynamic team. If you're Excel-savvy, love keeping things organized, and have a flair for fashion, we want YOU! Apply now and help us keep our virtual shelves stylishly stocked. Let's make retail super together! #JobOpportunity #RetailAdmin #JoinTheTeam #Superbalist

Pop Candy Brings Explosive Kids Style. Pop Candy, our beloved kids' apparel brand, is making waves in the fashion industry with its unique blend of creativity, quality, and commitment to children's style. Established in 2016, Pop Candy has achieved remarkable growth year after year, solidifying its position as a frontrunner in children's fashion. From its humble beginnings, Pop Candy has expanded exponentially, capturing the hearts of parents and children alike with its delightful and distinctive clothing offerings. While our brand offers essential wardrobe staples, its true charm lies in the innovative designs that add a touch of whimsy and personality to boys' and girls' wardrobes. "At Pop Candy, we believe in dressing children in apparel that not only fits well but also sparks joy and imagination," says Khanyisile Johnson, buyer for Pop Candy. "We are passionate about sourcing pieces that are not just functional but also fun and fashionable." Behind the success of Pop Candy is a dedicated team of professionals who are committed to every step of the supply chain, ensuring that each garment meets the highest standards of quality and comfort. "Our strength lies in our team's collaborative spirit and unwavering dedication to sourcing clothing that kids love to wear," adds Daniël (Danie) Theunissen, Head of Kidswear at Superbalist. "We are proud of our journey and excited about the future as we continue to expand our reach and inspire young fashion enthusiasts." Pop Candy's remarkable growth trajectory underscores its appeal and relevance in the competitive children's apparel market. As the brand continues to innovate and introduce new designs, it remains committed to its core values of creativity, quality craftsmanship, and customer satisfaction. For more information about Pop Candy and to explore the latest collections, please visit; https://lnkd.in/dSFYgqcz.

Superbalist Marketing Workshop Brings Fresh Campaigns To Life. Our evolving marketing team and internal agency attended a fruitful workshop hosted by Matt Brownell, former VP of Marketing and Sales at Yoco. Hosted at the beautiful Rooftop On Bree, our team completed several creatively-charged exercises to spark new ideas, with Brownell guiding the session and offering valuable insights into creating ideas that customers will love and break through the noise in the sea of advertising. By the end of the session, the team walked away with an integrated roadmap of inspired campaign ideas for the season ahead. The first of which launches this September and we can’t wait to celebrate the Superbalist community. “We are striving to have one of the most formidable marketing teams in the South African online fashion space, and Matt truly helped us solidify a way forward,” says Grant Paul Roy, our newly-minted head of Customer Experience. Thank you to our incredible staff for their participation; Reneilwe Sebulela, Abongwe Qokela,Carlin Gonçalves,Siphokazi Mestile,Jamal Grootboom, Chad Sinclair, Lucinda Dordley,Nandi Kona, Dorian Classen, Nicola Adams, Amanda Arbuckle

In the past 18 months, the South African online fashion industry has seen a surge of new entrants - both local and international. So, how does Superbalist stand out? By putting the customer first! In the last few months, we've focused on aligning customer expectations with exceptional customer experiences. By leveraging best in class agile methodologies, we've been able to rapidly develop and deploy features that customers love: - AI-driven “See Similar” suggestions - “Shop the Look” recommendations - Influencer shops - Flexible returns, cancellations, and collection rescheduling - High-gloss editorial imagery While a lot remains to be done, we are very excited about our progress which has had a direct impact on how our customers see, perceive and review us. The numbers tell a story on their own: - Superbalist is the highest-rated fashion app in South Africa, based on over 70,000 iOS reviews. - An “Excellent” rating from 'Trusted Shops', a 3rd party reviews collector, with over 30 000 Superbalist reviews this past year - And an exponential growth in positive review volumes, growing 300% in a the last quarter alone. These initiatives, alongside reducing order cancellations, delays, and delivery times, have driven customer satisfaction to all-time highs. Grant Paul Roy, Superbalist’s CXO, sums it up: “Growth follows the customer, not vice versa.” Together, we’ll continue to keep South Africa’s favourite online fashion store at the top of it’s game.

Superbalist’s Influencer Shop Grows From Strength To Strength. Our invite-only Influencer Shop has exceeded all expectations. Since the launch of the Superbalist Influencer Shop on 23 April 2024, the programme has generated an income of more than R80 000 per month for some of our top influencers. The programme was developed with a dual purpose in mind, to support the creator economy by collaborating with local content producers and to give our customers access to fashion and style inspiration from South African women. The result has seen outstanding social and commercial success with social media engagement doubling since the launch as well as a significant uptick in social commerce, with an annualised run rate that’s over 50% higher than early estimations. While Influencer Shop is an exclusive affiliate programme, we look forward to collaborating with more dynamic influencers and content creators in the future. The Superbalist Influencer Shop can be accessed through both our website and mobile app. Learn more --> https://shorturl.at/zNd7d

Our first Beauty Week of the year has concluded, but not before we treated our staff. A selection of luxury fragrances was put out for staff to try on, including our Kate Spade fragrances. Beauty brand Stila hosted an activation where anyone from the Superbalist team could get their makeup done, leaving the staff feeling fabulous and weekend ready. The winner of our beauty quiz was one of our visual merchandisers, Tasqeen Dawad, who walked away with a coveted Beauty Box valued at more than R5000.

The Superbalist Biannual Excellence Awards were hosted on Wednesday, 15 May, shining a spotlight on the staff that have gone above and beyond to ensure our operations run seamlessly. The theme was “Cowboy Couture”, and staff members were seen showing off a variety of chic country-inspired outfits as they enjoyed cocktails courtesy of Johnnie Walker and kept their yeehaw energy going thanks to Red Bull. After some mingling and hors d'oeuvres, the awards for various staff member and teams were handed out followed by line dancing.

Superbalist launches boohoo, PrettyLittleThing + boohooMAN in SA! We are proud to announce that we’re bringing boohoo, PrettyLittleThing and boohooMAN to our South African shoppers for the first time ever. The three international brands are available to shop via our website and mobile app EXCLUSIVELY from 8 May 2024.“ We are proud to launch another Superbalist exclusive by bringing boohoo, PrettyLittleThing and boohooMAN to the South African market,” says David Cohen, CEO of Superbalist. “We aim to enable our customers to ‘Live Superb’ by bringing a curated selection of the world’s most sought-after brands and delivering them in the most customer-centric manner.” Shop across all three brands and get R250 off when you spend a minimum of R1000 from 8 - 10 May 2024. Ts+Cs. Shop Now -- > https://bit.ly/3wsZkN2

Join The Style Revolution With Superbalist Influencer Shop! As South Africa’s first online fashion e-retailer, we’re always looking for new ways to elevate the customer experience. We’re excited to introduce one of our latest innovations: Influencer Shop. We have partnered with your favourite local influencers to take fashion inspiration from their social media feeds straight to your cart. Influencer Shop is a dynamic new programme that allows you to shop the full look of several influencers through an exclusive affiliate code, including Melody Molale, Lisa Madibe, Sine Gugulethu, Miss Paula Bee, Looks By Lilli, Zee Online, + many more favourites. Not only is Influencer Shop an exciting development for us, but also presents local influencers with a lucrative earning opportunity through the partnership. One of our affiliate influencers has generated earnings of R40 000 per month through her Influencer Shop.Get ready to unleash your inner social media darling with exclusive deals on clothing, shoes, makeup, fragrances, accessories, decor, + more from leading global brands like Mango, Supré, Nike and adidas. With bi-weekly additions to our exclusive page, you'll always stay ahead of the fashion curve and discover fresh inspiration that’s on-trend. Each influencer will release exclusive promo codes that offer our shoppers a discount to their picks, ensuring customers are able to stay on-trend for less. Read more about it on Glamour South Africa --> https://bit.ly/4aT5ll9