Wishing you happy holidays from our Toluna – MetrixLab family! Here's to an exciting year ahead filled with new opportunities and continued success ✨ #HappyHolidays #HolidayGreetings #SeasonsGreetings
MetrixLab
Market Research
Rotterdam, Zuid Holland 125,938 followers
Driving impact for brands globally with consumer insights.
About us
MetrixLab is a fast-growing global market research and insights company that's challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs. Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of Toluna.
- Website
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http://www.MetrixLab.com
External link for MetrixLab
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Rotterdam, Zuid Holland
- Type
- Public Company
- Founded
- 1999
- Specialties
- Online Market Research, concept testing, pre-testing, campaign evaluation, packaging optimization, website usability, customer and employee satisfaction research, and digital ad testing
Locations
Employees at MetrixLab
Updates
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MetrixLab reposted this
In celebration of our 10-year partnership with the Rotterdam. Make It Happen. brand alliance, Toluna's Gilbert Saktoe and the city of Rotterdam's Alma (ألما) Musinovic sat down together for an interview about our decade-long collaboration. From reflecting on successful campaigns to navigating the future of city marketing, the conversation covered a lot of ground. Check it out! ➡️ https://bit.ly/3BOjfsd MetrixLab #RotterdamMakeItHappen #CityMarketing #BrandFame
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MetrixLab reposted this
Did you catch Market Research Society (MRS)'s panel session on participant preferences and mobile use in research? Toluna’s own Marie Elisabeth Hense was joined by experts from Kantar, Cint, and Dynata and shared valuable insights on mobile and non-mobile use patterns. In case you missed it, you can watch the recording here: https://bit.ly/3Bz8KJf #digitaltrends #consumerbehavior #marketresearch #mrs
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Our whitepaper “The sustainability communications playbook” has been published on WARC! WARC subscribers, check it out to learn all about the dos and don’ts of sustainability-led advertising and uncover 12 best practices to set your ads up for success. Don’t have a WARC subscription? You can still read the whitepaper here: https://bit.ly/3M7y7Uh #Sustainability #Advertising #BrandStrategy #MarketingInsights
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MetrixLab reposted this
Catch up on the on-demand session from #QuirksVirtual - Data Quality 2024. In this session, Marie Elisabeth Hense, Global Head of Quality at Toluna, and Leib Litman, PhD, Chief Research Officer at CloudResearch, delve into the complexities of global fraud detection in market research. ▶️ Watch the session now and gain practical tools to enhance your research strategies: https://bit.ly/3VAUjer Quirk's Media #DataQuality #MarketResearch #Insights
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MetrixLab reposted this
Toluna participated in the ESOMAR 20 Questions guide! Discover our approach to ethical AI use, transparency, and data governance, and how we ensure clients can evaluate AI-powered research solutions with confidence. ➡️ Dive in here: https://bit.ly/49uEJqs #MarketResearch #ArtificialIntelligence #DataTransparency #ESOMAR
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MetrixLab reposted this
Introducing TolunaConsulting: the Toluna Group's specialized unit committed to empowering consultants through comprehensive, AI-driven insights. Leveraging high quality data, expert research capabilities, and technical agility, TolunaConsulting gives consulting firms the confidence to stand behind their strategic recommendations to clients. Find out more: https://lnkd.in/eQFkqPEn. #TolunaConsulting #MarketResearch #ConsultingSolutions #DataDrivenDecisions
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MetrixLab reposted this
TMRE Orlando kicks off today! We’re stoked to be here. 🎉 If you're attending, be sure to stop by booth 202 and chat with our team about the powerful combination of Toluna, MetrixLab and GutCheck - a Toluna Company, and our promise to simplify your work, amplify your impact, and make your organization smarter. 💡 And don’t miss our session today at 12:20pm ET! Our own Kathy Lesner will be joined by Colgate-Palmolive's Cory Cunningham to discuss how Colgate is driving stronger media effectiveness through an integrated insights learning system. You’ll walk away with actionable takeaways to improve ROI and optimize media plans. 📊 We hope to see you soon! 👋 Lisa Schumacher, Michele (Audevard) McDonald, Alexandra Van Arsdale, Rahul Chopra #TMRE24 #MarketResearch #MediaOptimization #Insights
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Toluna and MetrixLab are proud to stand alongside MMA Global as Knowledge Partners for the SMARTIES X Global 2024 Awards! 🎉 This event celebrates the creativity and innovation driving the future of marketing, and we’re honored to support such an inspiring initiative.
We’re thrilled to announce Toluna’s partnership with the SMARTIES X Global 2024 Awards, presented by MMA Global! As Knowledge Partners, Toluna and MetrixLab are proud to support and celebrate the incredible creativity and innovation that’s redefining the future of marketing. We’re looking forward to connecting with the brightest minds in the industry and witnessing the inspiring work shaping what’s next. #SMARTIESXGlobal #InnovationInMarketing
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MetrixLab reposted this
📢 Have you heard? TMRE 2024 is back on! We can’t wait to connect with you in Orlando in December! Join our session on December 3rd at 12:20pm ET, where Kathy Lesner and Cory Cunningham, Director of Insights for Oral Care at Colgate-Palmolive, will discuss how Colgate is transforming media into a high-impact, brand-building tool. In this session, you'll learn: 💡 How to build a media measurement system that maximizes ROI 🤝 The value of tight collaboration across insights, marketing, and agencies 📊 Why tailored strategies are key to navigating today’s fast-changing media landscape And don’t forget to stop by booth 202 to say hi! There’s still time to register – secure your spot and use code TOLUNA15 to save 15%: https://lnkd.in/dRqjiMMX Lisa Schumacher, Michele (Audevard) McDonald, Alexandra Van Arsdale, Rahul Chopra #TMRE24 #MarketResearch #MediaOptimization #Insights
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