Independent Agency Selection (IAS)

As 2024 draws to a close, the IAS extends heartfelt thanks to our marketer and agency colleagues for your valued support throughout the year. We’re excited to continue our partnership in 2025 and face the upcoming challenges together. Our offices will be closed from 24th December 2024, reopening 6th January 2025. #seasonsgreetings #partnership Johanna McDowell Nikki Munsie

📢📢CONGRATULATIONS to the WINNER of the Financial Mail AdFocus Partnership of the Year Award, proudly sponsored by the IAS,  💥💥@Ogilvy SA and KFC 💥💥 This award celebrates a marketer and agency team that has risen to the challenge while maintaining a robust relationship. More and more, partnership is key to success! #AdFocus2024 #FinancialMail #Partnership Johanna McDowell Nikki Munsie Pete Case Tracey Edwards Grant Macpherson

📢📢 IAS in conjunction with The Assegai Integrated Marketing Awards, is proud to announce 💥Ogilvy South Africa 💥 as the winner of the IAS Agency Credentials Award for 2024, closely followed by 💥Boomtown BOOM Group SA 💥 . These two entries were awarded the prestigious Assegai gold category with Ogilvy being best in show with an almost perfect score. 📢📢 Congratulation to both Ogilvy and Boomtown #DMASA #AssegaiAwards2024 #IASCredentialsAwards Johanna McDowell Nikki Munsie Pete Case Glen Meier

💥SCOPEN 2025/26: South Africa’s sixth wave study set for May. The sixth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO of SCOPEN International, will be arriving in South Africa in February, ahead of fieldwork on the study beginning in May 2025. https://lnkd.in/d6rRhz-M #AGENCYSCOPE2025 #marketresearch Johanna McDowell Nikki Munsie

📢IAS MASTERCLASS PwC Global Entertainment and Media Outlook for Africa 2024-2028 A comprehensive guide to which segments and markets will grow, which will flounder, and which are in danger of sinking 💥27 November14h00-16h00 💥Join us at the IAS offices or on MS Teams 💥More details robynne@agencyselection.co.za More details https://lnkd.in/dVPVyVq6 #IASMasterclass #PwCMediaandEntertainment2024 Johanna McDowell Nikki Munsie

📢IAS MASTERCLASS PwC Global Entertainment and Media Outlook for Africa 2024-2028 A comprehensive guide to which segments and markets will grow, which will flounder, and which are in danger of sinking. 💥27 November14h00-16h00 💥Join us at the IAS offices or on MS Teams 💥More details robynne@agencyselection.co.za As the Entertainment and Media (E&M) industry grows, new revenue pools—in advertising, streaming and emerging markets—are developing. In 2023, the E&M industry recovered its balance.  PwC’s Global E&M Outlook 2024–2028 provides a compass for leaders as they navigate the coming years. It serves as a comprehensive global guide to which segments and markets will grow, which will flounder, and which are in danger of sinking. As companies reinvent their business models it is critical to understand precisely where—in which regions and in which subsectors—new streams of revenue will form.  PwC’s Global E&M Outlook 2024-28, now in its 25th year, provides in-depth analysis of global E&M consumer and advertising spend. The Africa Outlook presentation will cover data and commentary for 10 industry segments across South Africa, Nigeria and Kenya. Segments are business-to-business; cinema; connectivity service; internet advertising; music, radio and podcasts; newspapers, consumer magazines and books; out-of-home (OOH) advertising; over-the-top (OTT) video; traditional TV and video games and esports. An interactive presentation from Charles Stuart, Partner in the Technology, Media and Telecommunications division of PwC, and member of the Global E&M Outlook Editorial Board. #IASMasterclass #PwCMediaandEntertainment2024 Johanna McDowell Nikki Munsie Charles Stuart

Using an intermediary, or pitch consultant, in an agency search saves time and money and helps marketers to find their best fit agency first time round. Johanna McDowell, CEO of the IAS, explains what intermediaries bring to the process. Let the experts help you navigate this ever changing agency landscape. #intermediary Johanna McDowell Nikki Munsie

When a marketer engages an intermediary, it shows intent – they’re serious about finding a new agency or making their current agency relationship work. Johanna McDowell, CEO of the IAS, outlines how the benefits go way beyond the cost. https://lnkd.in/ddEDbAPc #intermediary #valueagencies Johanna McDowell Nikki Munsie

💥💥💥AdForum Global Summit 2024 Paris – It’s a wrap 💥💥💥 Johanna McDowell, Independent Agency Search and Selection (IAS) CEO, who is currently still in Paris after attending the AdForum Worldwide Summit 28-31 Oct 2024, shares top line thoughts. AdForum is a unique and hyper-focused event for agency CEOs to present their strategy and vision to the world's leading search and management consultancies. IAS is proud to be representing SA and Africa at this summit.   Look out for exclusive pieces to be shared on industry sites. Be sure not to miss the IAS AdForum Masterclass 22 January 2025   #AdForumSummit #AdForumSummit2024 Nikki Munsie Philippe Paget MarkLives.com The Financial Mail Redzone South Africa Bizcommunity.com Glenda Nevill

“Understanding an agency is much more than reading a set of credentials,” says Johanna McDowell, CEO of the IAS. Johanna explains what intermediaries look for, and why the intimate understanding of agencies is key to their success. #intermediary #agencyknowledge Johanna McDowell Nikki Munsie