What began as a dream is now a firm reality with our expansion into the USA in full swing. 🇺🇲 🌎 Well done to Dylan Koen and team for being our fearless leaders in global growth! #goodtogreat #bigdreams #USAleaders #performancemarketing
It’s been 8 months since I embarked on the exciting journey of leading the 3Way Group’s expansion into the United States. 3Way Group being the largest generator of qualified leads on the African continent, meant that I had some big shoes to fill. Reflecting on the progress we’ve made so far, I am incredibly proud of what has been achieved. As we look ahead, 2025 promises to be an exciting year, full of potential and growth (with a few challenges along the way for sure). From the outset, our primary goal was to crack the code of controlling the entire leads-to-sales value chain within the US market. It is this, that sets us apart from our competitors. More specifically, we are now fully formed and able to provide lead origination, sales and BPO services across a platform of over 1,000 call centre seats. Within this space, the South African BPO value proposition is still very much intact, we offer a powerful labour arbitrage that grows even stronger in the sales context. Some memorable wins that we can count for 2024 that give us an incredible platform for next year. - Our US strategy has been signed off and is hyper-focussed on 4 core industry verticals with a clear and powerful value proposition for our turn-key services - Within these 4 verticals, we have successfully launched 5 campaigns and currently have over 80 seats active and profitable across our BPO partners - We have generated over 1 million opt in leads across our 4 verticals - All our leads are compliant with the new 1:1 consent TCPA laws coming into effect in January 2025 - 3Way have engineered a BPO platform that currently consists of 1,000 seats and growing across multiple provinces within South Africa 3Way will be back at LeadCon Las Vegas in April and are excited for our next US trip. More than 50% of our time will be spent on our existing partners, discussing ways to take their business to the next level. If you are looking for Opt-in, TCPA compliant leads, BPO services or are interested in US Sales campaigns, please DM me and we can connect. 3Way Group #sales #outbound #tcpa #leadscon #leadgeneration #bpo #usa #gbs #3way #southafrica #healthcare #debt #lending #b2c #b2b