Weblics Consulting

I drastically increased my conversion rates after this… 📌 I merely broke down all the NEEDS my clients want to be met at each phase of my sales funnel Do not try to reinvent the wheel… ↳ Use Maslow’s Hierarchy of Needs as your checklist! Leverage this pyramid as a core strategy in your “homework.” ↳ Understand your customers’ needs and their prioritisation! 🔥Convert your customers by addressing their fundamental needs🔥 👇🏻 Comment below with the TOP 3 needs of your customers ❤️ if this resonates - to help it reach others

Make sure you have these KPIs in your marketing analysis arsenal… What’s your Average Revenue Per User, but Per Paying User?👀 Why are those metrics important, and why should you track them dynamically? *ARPU - average revenue per user *ARPPU - average revenue per paying user Let’s assume that your website’s: • Monthly revenue: $100 000 • Number of users: 10 000 • Number of clients(users who paid): 500 ↳ ARPU = revenue/number of users = $10 ↳ ARPPU = revenue/number of clients = $200 ⚡️What is the power of this metric?⚡️ Now you know that, on average, each user who visits your website brings $10 to your company, regardless of whether they make a purchase or not! 1 user = $10 10 users = $100 10 000 users = $100 000 ↳ Double your current number of users while maintaining your conversion rate, and you'll generate $200,000 in revenue! 🚨As an owner, if you take 15% as dividends from your business, then EACH user on your website brings you $1.5 into your pocket! 1 user = $1.5 10 users = $15 10 000 users = $15 000 ↳ Double = $30 000 Isn’t that even more appealing now? P.S: Understanding ARPU and ARPPU helps you identify the overall revenue contribution from each user segment, allowing for more targeted marketing and investment strategies. It can also highlight potential areas for growth and optimisation in your business model, as well as get some revenue insights, providing a clearer picture of customer value. ❤️ if you find this interesting - to help it reach others 👍 Follow Gary Kulaev for more updates.

Driving marketing traffic and getting sales through your website? Marvellous! But DO NOT underestimate the importance of what happens “in the middle of the road” - on your website! The better you understand your customers’ behaviour and purchasing pathways - the better results will be! 🚀 Eager to know what customers do on your website and get some insights into that? Comment "consultation" to get a free audit of your website, and discover how we can optimise your online store!

“First time ordering with us? Great!!! Why did you choose us?” Does each of your new clients get asked this type of question? ✅ Yes? Marvellous! ❌ No? Why not? I can't overemphasise the importance of these questions... • What influenced your decision to choose our product/service over others? • How did you hear about us and what motivated you to make a purchase? • What specific features or benefits of our product/service do you find most valuable? • Were there any concerns you had before purchasing from us? If so, what helped alleviate them. These simple questions can help you understand the people who sustain your business. Knowing WHY your new customers trust your product/service is essential. Once you collect at least 100 pieces of feedback, you'll gain valuable insights into: • What makes customers feel safe! • What customers value and prioritise! • Triggering the RIGHT benefits and values in your marketing! • Satisfying the RIGHT needs of your customers! • Improving your ROAS and conversion rates! • And much more! If this isn't enough to prompt you to start gathering customer feedback, I don't know what is! Let me know in the comments below if you had any challenges in getting customers feedback 👍 Follow Gary Kulaev for more updates.

When launching Weblics Consulting, I had no idea what its mission was going to be… While this niche is my primary area of expertise and I genuinely enjoy analytics, I believe that there should be a higher purpose or mission to provide motivation during challenging times. So, I thought it would be great to have a mission of 5000 optimised websites and businesses, while building my way up to a proper international agency and company! Now I know what's ahead of me and where my trajectory is heading... What is your mission? Let me know wakes you up in the morning?⬇️ ❤️ if this resonates - to help it reach others. 👍 Follow Gary Kulaev for more updates.

Why did I establish Weblics Consulting? It's not only because I have a passion for data and analytics… Having assisted 29 customers & optimised 38 websites, I came up with some key benefits of web analytics in digital business. Proper Web Analytics allow you to: • Get Insights of Users Behaviour on your Website! • Measure Key Performance Indicators & Metrics! • Improve Operational Efficiency(functionality…)! • Make Informed and Data-Based Decisions! • Enhance Targeting and Personalisations! • Increase ROI on Marketing Campaigns! • Increase Customer Satisfaction Rate! • Increase Website Conversion Rate! • Ultimately bring in more Revenue! The uniqueness of my approach compared to a conventional website redesign originates from my background & genuine obsession with data analytics. In 100% of cases I do know why I’ve implemented a change, and I know how it has impacted both a customer(experience) & business(revenues). 🚀 Ready to supercharge your website's conversion rates? Comment "audit" for a free & thorough website audit!

Key Performance Indicators are invaluable for narrating business stories and provide numerous benefits… By both Tracking & Analysing them, it becomes possible to: • Measure Company’s Performance • Measure Marketing Performance • Detect Problems, Patterns & Downtrends Early • Establish Clear & Measurable Goals for the Company • Monitor Progress Towards those Goals • Make Data-Driven Decisions • Align those Decision to the Company's Strategy • Get Insights into what is Working and what Needs Improvement • Allocate & Optimise Resources Wisely • Enhance Attribution • Monitor Financial Health • Get Competitive Advantage • Improve & Experiment Continuously • Grow and Become Profitable at a Higher Pace However, it's one thing to know your KPIs, and another to understand the story they tell you… ❤️ to help me reach others 👍 Follow Gary Kulaev to stay tuned for in-depth KPIs decomposition.

Always optimise your business from bottom-to-top! [Bottom-of-Funnel] Optimise your Retention Rate to "glue" ALL converted customers! - Know your LTV(…you’ll need it at Acquisition phase) [Middle-of-Funnel] Optimise your Conversion Rates to have a Corvette-Level Conversion Machine! - Know your conversion rates for every source of traffic & each step of your sales funnel! [Top-of-Funnel] Now you can start pouring your budget into the Acquisition phase = marketing! If your retention isn't solid, it's both unsafe and inefficient to invest heavily in marketing. Ensure you do your "homework" before starting any marketing efforts. Aim to keep your Customer Acquisition Cost : Lifetime Value ratio at 3:1 or higher. Wondering what the most important KPIs are for each stage of your sales funnel? 👍 Follow Gary Kulaev for an update update! ❤️ if this resonates - to help it reach others

How to always pick up Money-Making Optimisations?🧐 It’s much easier than you might think it is…😉 Having spent almost 6 years in web/data & marketing analysis, I’ve realised that no matter how experienced I am, there is always a group of people capable of suggesting more effective optimisations than I can… Who are they? Customers!🤯 My Hypothesis Success Rate History looks like this: 2018 - 43% 2019 - 55% 2020 - 58% 2021 - 60% 2022 - 63% 2023 - 74% 2024 - ? What happened in 2023 that caused a +11% boost?🔥 I recognised the potential of conducting ongoing customer feedback surveys to collect invaluable feedback, which I then communicated to my clients. They incorporated it into their email marketing campaigns and occasional QA calls.… What were the results? • We increased the precision of our hypothesis! • We reduced costs on optimisation and hypotheses! • We improved KPIs at a faster pace! • And more… Ultimately, businesses make optimisations for one group of people - customers! It's more efficient to let them have a say, rather than continually guessing… Useful? For more -> Gary Kulaev😉 Comment the word "optimisation" - And I'll send you my free cheatsheet to optimise your website CR with 25+ factors!

Want to implement an optimisation?🤔 Ensure your hypothesis has a high probability of success! Otherwise, you'll lose both time and finances… Suppose you can manage 2 major simultaneous optimisations per month to achieve your goals and improve your financial metrics… You pay salaries to in-house/freelance experts who plan and execute these experiments from start to finish. But what if these optimisations don't yield any improvement? - You'd have to revert to your previous state. Do you have the budget for more hypothesis testing and attempts? Lucky You! (not every business does). Every hypothesis you formulate and test represents an investment of your resources, primarily money. Therefore, improving the success rate of your hypotheses should be a critical focus! Successful hypotheses and experiments not only save you time but also financial resources. By enhancing your hypothesis success rate, you can achieve more efficient usage of your resources, thereby improving the overall productivity and results of your research or business endeavours. But what if you have 5 hypotheses, all with an equal probability of success, which one should you implement first? We'll explore this in a future post… ♻️ Save and repost to ensure you don't miss it! #optimization #website #conversion #experiments #hypothesis