Thumbstop Media

How I score & segment new prospects in 34 seconds ⏱️ using Zapier and Clay🔬 #Leadscoring #DigitalMarketing

After spending 6 months talking & pitching startup founders (pre-seed, seed, and bootstrapped) something became apparent to Colin Graham and I... We've been trying to stuff a ROUND peg into a SQUARE hole. Meaning, we had F'd up our perspective on what startup founders need when it comes to outbound marketing. Agencies will tell you that you need: - 100 email inboxes - huge lists - backend sales processes ... basically everything you need to get "monetary ROI" via outbound selling What they dont tell you is that you'll need to invest 3 hours a day handling replies, established pricing models, & established product-market to actually have an impact. If you don't have that you're basically throwing 💩 in the sky and hoping it rains down money. The fact is most startups DON'T HAVE the team and processes in place to start converting those leads into cold hard cash... in fact they dont even WANT TO. What they want is: customer feedback, a community around their product, and "potential" prospects whom help inform everything it takes to get to cashflow. So, we've listened, and are excited to announce our new engagement-led outbound motions Thumbstop Media dubbed "Network Activation". We'll be answering any comments on this post and via DM.

I barely skirted through my accounting degree. Ya know, accountants don't really "bend the rules" and, well, i am in fact a frequent rule bender. Hell, I built a career on "bending the rules", getting results, and making money for startup companies using rather unusual growth methods like: - Automated Omni-Channel Outbound - Voicemail Drops - Scraped Data Turned Into SEO Directories - Programmatic SEO (By Hand) - Skip Tracing .... You get the gist Thumbstop Media was my first side hustle away from my full-time job where I'd offer everything I could to show ROI. It was always my main goal above everything ----> Provide ROI. Problem was, running an agency that can do everything is hard. Especially when you're operating it solo. So I spent 3 years building SOPs that scale and provide an amazing experience for clients, only to decide I was not going to scale an agency. Couldn't do it to myself as a solo agency operator. I was facing the "sunk costs" of 1000's of hours of work on research / SOPs / etc. Right before I was about to hang it up for good, I met Colin Graham and thought "hmm, this Canadian guy really knows his shit when it comes to lead management / ICP definition / & Powerpoint" 6-months of trading secrets, working clients together, and building badass automations later I am super proud to announce the re-launch of Thumbstop Media with Colin Graham joining me as co-founder and consultant. Our goal, productize the growth hacks that we've honed throughout the years into repeatable processes that can be handed off to our clients while driving DIRECT ROI. Not that fluffy stuff branding agencies like to sell you on... We are talking: - Lead Enrichment + Web Scraping + Personalization - Booked Meetings - MQLs / SQLs ... ALL THE L's! - Omni-Channel Automations ... & other things that LinkedIn would ban me for saying aloud (kidding, not kidding) Think we're bluffing? Happy to hop on a 30 minute call with you to share our secrets with you... No bars held.

🎉 Proud to unveil my joint venture with Jake Geller - Thumbstop Media 🎉 Put plainly - we generate high quality sales leads faster and cheaper than your current process (no offence). Don’t believe me? Let’s set up a call. We’d love to learn what you’re doing differently!