We were trying to sort out a humble brag, but fuck it. Our whole team is way too fired up about being The Clio Awards Cannabis Agency of the Year, while also bagging one Silver, three Bronzes, and two Shortlists for our I’m High Right Now work for Cannabis Media Council. We are immensely grateful to our visionary clients, the Clios committee (especially Michael Kauffman) and our media partners. Check out our work and the rest of the winners at https://lnkd.in/gcjE6ipE
Sister Merci
Advertising Services
Toronto, Ontario 1,413 followers
2023 Clio Cannabis Agency of the Year.
About us
2023 Clio Cannabis Agency of the Year. Your favorite cannabis brand's favourite cannabis agency.
- Website
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https://www.sistermerci.com/
External link for Sister Merci
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2019
- Specialties
- cannabis, cannabismarketing, advertising, public relations, media buying, digital marketing, content, strategy, branding, ethnography, product development, packaging, go to market strategy, 1:1 marketing, eCommerce, compliant influencer marketing, and cannabis act compliant marketing
Locations
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Primary
Toronto, Ontario, CA
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Montreal, Quebec, CA
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Chicago, IL, US
Employees at Sister Merci
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Allison Disney
Founder | Brand Builder | Business Strategist
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PK Lawton
Founding Partner at Sister Merci, 2023 Clio Cannabis Agency of the Year
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Amanda Wood
Founding Partner, Creative at Sister Merci
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Katie Waterman
Founding Partner and CEO at Sister Merci, 2023 Clio Cannabis Agency Of the Year
Updates
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✨ Sister Merci is proud to support Global Cannabis Stories! ✨ As a sponsor of this year’s Global Cannabis Network Collective C-Suite Connector event, we’re thrilled to help foster meaningful connections across the cannabis industry. This exclusive gathering of thought leaders, innovators, and visionaries will take place during MJBizCon week in Las Vegas. 🌱✨ 📅 When: December 4th, 2024, 6:30-8:30 PM 📍 Where: Las Vegas Art District (location revealed upon RSVP) We’re excited to stand alongside other incredible sponsors to amplify the stories and successes shaping the global cannabis community. Don’t miss this opportunity to connect, share, and grow together. RSVP now to secure your spot: https://lnkd.in/eenRYvsP Let’s build the future of cannabis—together. 💚 #SisterMerci #GlobalCannabisStories #CannaCommunity #MJBizCon2024
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Sister Merci reposted this
Today at 12pm EST, we will launch our first Grow Your Brain session with Nazariy Dumanskyy of PoppyAI and Paul K Lawton of Sister Merci, alongside host, Pedro Porto Alegre of WJ Agency. Find out more about the AI platform that every strategist is talking about https://lnkd.in/gtvgxH5P Get the Zoom link here: https://lnkd.in/gwgjPqUg
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Sister Merci reposted this
Didn't catch the 'High Stakes' cannabis advertising webinar earlier this week? Fret not – you can access it for free (links below) on our YouTube and podcast channels! Join Chris Day from the Global Cannabis Network Collective; along with guests, Amy Deneson from the Cannabis Media Council; STEPHANIE CHAPMAN and N. Laine Fox from Cresco Labs; Megan Toresco from Dotdash Meredith; and Allison Disney from ad agency, Sister Merci for an under-the-hood look at how cannabis brands can make an impact with their marketing. Whether you’re a seasoned brand manager looking to better understand cannabis, a newbie dipping a toe into the industry, or a cannabis connoisseur that wants to break into the business, you’ll get stacks of value from this webinar. Go watch it now! YouTube: https://lnkd.in/eBgBU7Cy Spotify: https://lnkd.in/e7BBaKvH
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Sister Merci reposted this
What?! You haven’t signed up for the free ‘High Stakes: How to Breakthrough with Cannabis Advertising’ webinar happening on Monday, October 7th at 10am PT/1pm ET?? So you DON’T want to better understand how to navigate the complexities of marijuana marketing as the world makes seismic shifts towards medical and adult use legalization?? You better change that right now: it’s not too late you know! Sign up here: https://lnkd.in/eEzDXuVu See you there!
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Sister Merci reposted this
People still say to me that they don't think they can advertise their cannabis brand or business, and it delights me! It gives me the opportunity to surprise them with all of the exciting channels available to them. On Monday, start your week with a dose of inspiration. I can't wait to chop it up with this amazing group of advocates, media experts, and brand leaders to share the real-life strategies and practices they're using every day in the cannabis industry. • Amy Deneson, Cannabis Media Council • Megan Toresco, Dotdash Meredith • STEPHANIE CHAPMAN, Cresco Labs • N. Laine Fox, Cresco Labs • Chris Day, Global Cannabis Network Collective You'll learn about: • How to capture new audiences. • Working with major publications to promote cannabis products, even within the regulatory framework. • Latest trends and proven strategies in cannabis advertising, focusing on what you can do, rather than what's restricted. • How your ads are evaluated alongside mainstream content and why it matters. • Key resources and guidelines for ethical communication and public perception. • Case studies from top brands that are making waves in the cannabis space. Sign up here: https://lnkd.in/eEzDXuVu Have more questions? If you're in Chicago for Benzinga's Cannabis Capital Conference, drop me a DM and we can keep the conversation going IRL.
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Sister Merci reposted this
Advertising and cannabis… amirite? (!) Although the World is starting to capitalize on the burgeoning cannabis sector, getting your product seen by keen consumers still isn’t as simple as in other industries. However, the restrictions around cannabis advertising and marketing are evolving; which is why the Global Cannabis Network Collective has partnered with the Cannabis Media Council and ad agency, Sister Merci to bring you up to date with all of the latest developments. So be sure to join GCNC co-founder, Chris Day, and a panel of experts next Monday, October 7th at 10am PT/1pm ET for an informative webinar outlining everything you need to know... High Stakes: How to Breakthrough with Cannabis Advertising Join a team of seasoned professionals as they guide brands through the current media landscape: - Amy Deneson, Cannabis Media Council - Megan Toresco, Dotdash Meredith - STEPHANIE CHAPMAN, Cresco Labs - N. Laine Fox, Cresco Labs - Allison Disney, Sister Merci You’ll learn all about: - How to capture new audiences - Working with major publications to promote cannabis products, even within the regulatory framework. - Latest trends and proven strategies in cannabis advertising, with a focus on what you can do, rather than what's restricted. - How your ads are evaluated alongside mainstream content and why it matters. - Key resources and guidelines for ethical communication and public perception. - Case studies from top brands that are making waves in the cannabis space. Whether you’re a seasoned brand manager looking to better understand cannabis, a newbie dipping a toe into the industry, or a cannabis connoisseur that wants to break into the business, you’ll get stacks of value from this webinar session. Sign up here (it’s free!): https://lnkd.in/eEzDXuVu
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If you work in cannabis and still feel unsure about navigating marketing regulations for your business or brand, come hang with us and our pals at the Global Cannabis Network Collective this Monday, October 7th, at 1 PM ET. We’ll be diving deep into cannabis advertising, exploring what's possible (and effective!) with a panel of incredible industry experts: 🥬 Allison Disney | Sister Merci 💚 Amy Deneson | Cannabis Media Council 🪴 Megan Toresco | Dotdash Meredith 🌿 STEPHANIE CHAPMAN | Cresco Labs 🌿 N. Laine Fox | Cresco Labs 🌎 Chris Day | Global Cannabis Network Collective Don't miss this chance to learn from the best! Register here: https://lnkd.in/eEzDXuVu Plus, we’ll be at Benzinga's Cannabis Capital Conference next week—hit us up if you'd liket to connect in person!
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Sister Merci reposted this
🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance
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Sister Merci reposted this
🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance
Full Spectrum Guidelines for Responsible Cannabis Advertising Ed. II (2024). Download for free — Cannabis Media Council
cannabismediacouncil.com