PATTISON Outdoor

Share your promotional offers with #OOH! As seen on transit and digital advertising with PATTISON Outdoor, limited-time and special offers can be communicated effectively with Out-of-Home. Inform your customers and create a sense of urgency with these standout advertising formats.

We’re proud to highlight the amazing impact of PATTISON's Elevating Voices 2024 Media grant. Jays Care Foundation leveraged the power of out-of-home to expand their reach and build awareness.   Ready to make your vision shine this year? Applications for the 2025 Elevating Voices Media Grant are now open! If your non-profit is committed to championing diversity, equity, and inclusion, this is your chance to access free media space and elevate your voice. Apply today through the link below! https://lnkd.in/gfi9QgC4

On Wednesday, September 25, 2024, with the help of Kelsey Williams, professionally known as Killa Kels, I produced a series of photographs (and videos) of the two-month-long, citywide digital campaign for my solo Project T-Dot art exhibit at Billy Bishop Toronto City Airport. The campaign was powered by and produced in collaboration with PATTISON Outdoor Advertising. It featured a 15-second cut of the (first) short film I directed and produced on behalf of my current exhibit. It was far-reaching, and in addition to numerous screens at every single Toronto public transit station via the Toronto Transit Commission (TTC), the campaign streamed via digital screens throughout Royal Bank Plaza, Richmond-Adelaide Centre, the PATH system, RBC Waterpark Place, MetroCentre, most major food courts, and many other locations. The campaign garnered an estimated minimum of 100 million impressions, a conservative calculation underscoring its extensive visibility. Estimating at least 100 million impressions was primarily based on TTC ridership data via the Toronto Transit Commission Annual Reports. Beyond the TTC, the previously mentioned additional sites significantly amplified the campaign's visibility, adding millions of impressions to its viewership; they were not heavily factored into the previously shared estimate to ensure a conservative and reliable calculation, and I can only imagine how many people saw the campaign outside of the TTC. My exhibit’s PATTISON Outdoor campaign was not solely about showcasing an exhibit; it was a deeply personal mission rooted in my admiration for Toronto’s hip-hop community, its resilience, and my resilience (after years of Project T-Dot's rejection). By promoting the exhibit to millions, I sought to challenge the historical neglect of Toronto’s hip-hop culture and amplify the voices of those who shaped it. I am grateful to Kelsey and the PATTISON Outdoor Advertising team for their continued support and contributions to the success of my current exhibit and Project T-Dot. More on the exhibit's digital campaign is available here: https://lnkd.in/gmsyU8kz. #art #hiphop #toronto #shortfilm #projecttdot

Happy Holidays ❤️ — Joyeuses fêtes ! ❤️

Another huge story to look back on at PATTISON in 2024... our first year as partners with #YVR Vancouver Airport Authority Vancouver International Airport is a world-class, premier gateway of travel for Canadian and international citizens alike. Annually, over 24 million passengers make their way through these first-class terminals, marking this airport as a thriving center of tourism and economic growth for the province of British Columbia. Transborder traffic is a key demographic to YVR, with over 6 million passengers crossing the US/Canadian border for business or pleasure annually, YVR is a crucial point of influence for many business executives, managers and decision makers. YVR is Canada’s Gateway to the Asia-Pacific region and it is an important stop for many flights arriving, connecting and departing from all across the Pacific.

PATTISON Affichage devient le partenaire publicitaire officiel de BIXI Communiqué de presse: https://lnkd.in/gUgUAe9Y — PATTISON Outdoor Advertising Becomes the Official Advertising Partner of BIXI Press Release: https://lnkd.in/g3K3FAfQ

NOUVEAUX MANDATS | PATTISON Outdoor devient le partenaire officiel et exclusif de l’affichage publicitaire sur les stations BIXI Montréal. Avec près de 1000 stations dans la grande région de Montréal, ce réseau en pleine expansion offre aux annonceurs une plateforme incontournable pour capter l’attention d’un public actif et engagé. Un partenariat qui conjugue mobilité durable et créativité publicitaire! 🌿✨ https://lnkd.in/g7sGsveF

Way to go Alberta! Your contributions were so great, we needed to add an extension to this billboard in Calgary to show how you went above and beyond the goal. Alberta Health Services

We're not done showing you our 3D #DOOH campaigns of 2024! WestJet introduced Extended Comfort benefits for economy passengers with this 3D campaign. Using a static 3D design, the ad featured a passenger enjoying their flight in style and comfort. Stretched out legs popped past the frame of the ad to really accentuate the new amount of leg room provided by Extended Comfort. The 3D effect was especially pronounced thanks to the framing of the ad, and using light and shadow to create a sense of depth and extrusion. Did you know, according to our recent 3D study, close to 2 in 3 (62%) Canadians are likely to share/talk about 3D ads with others?

🙌 Cette campagne qui a été soigneusement élaborée avec l'équipe de La Maison Simons, me fait vibrer et j'espère qu'elle saura ancrer davantage votre sentiment d'appartenance envers cette marque québécoise, canadienne, d'importance. Leur vision, leurs stratégies e-commerce et marketing, ainsi qu'un service à clientèle incomparable a su croître une marque saine et prestigieuse. Take time to catch and feel a moment at La Maison Simons wherever you are in Canada🙂