PathFactory

Before the holidays kick off, we wanted to take a paws 🐾 and send a warm thank you to our LinkedIn community! 🎁☃️ 2024 was full of fetching insights, unleashing new #content strategies, and helping buyers sniff out the perfect resources. We can’t wait to see what our customers get up to in 2025! We hope the holiday season means time to relax with family and friends, a lot of cozy moments, and a few (extra) treats. 🦴 With lots of appreciation, Your friends at PathFactory (and their pets) 🐾 PS: We would love to see your pet photos - feel free to share in the comments below. 

Thank you to all our customers that wrote G2 reviews! We're the proud recipient of 14 new badges, including the ✨ Users Love Us ✨ badge which is awarded after collecting 20 reviews with an average of 4.0 or higher. #b2bmarketing #toprated #g2reviews

Let’s be real: Most B2B content tastes like a crappy cup of coffee. Why? Because we’re relying on guesswork and a can-do attitude. I don’t know about you, but I’m done celebrating “the world’s best content” without knowing if it actually works.

What do your buyers want this holiday? 👀 (Hint: it's not outdated information and random reports).

Friendly holiday PSA:  Let’s make it easy for buyers to … buy. I’ll admit it, I’ve been guilty of setting traps like Kevin from Home Alone. Content gates, unwanted cold emails, bloated sites — you name it. The paint cans seem like a smart move at the time, but they usually just frustrate the people we’re trying to help. This season, let’s clear the path for our buyers. No traps, just winning content. Who’s with me? Shout out to Todd & Obaid for inspiring our team to have more fun with content.

According to Sidney Waterfall, 2025 is going to be the year of #product marketing fundamentals. Find out why in our latest episode of #MarketingMayhem 👇 https://bit.ly/49jOt6M

Thank you to Jodi Lebow for speaking at our latest #DevTalks session! Lots of great questions from our team, especially about the challenges and experiences of companies working together post-acquisition. #marketingleaders #b2b

Just announced: new features to help our customers 🛷 sleigh 🛷 their marketing goals! ❄️ This week we released a bunch of new features to our customers as part of our winter release, including: 👷 Out-of-the-Box Templates: Easily build and launch campaigns with use-case specific templates. 📚 Content Audit Report & Content Library Customizations: Improve asset management and get a clearer view of your most (and least) popular content. 🤖 #ChatFactory AI Agent Enhancements: Unlock additional form strategies, governance settings, fully automated experience creation, and new widget functionality. Get all the details at the link in the comments.

On Dec 4, it's time to put your 2025 planning hats on (JK, we know they've been on since August!) Our next episode of #MarketingMayhem is Trends in Creating Demand in 2025. This is the fifth episode of the series - and filled with best-in-the-biz expert tips (and opinions) as always! There is a great lineup, including Sam Kuehnle of Loxo, Sidney Waterfall of Passetto, and PathFactory's own VP of Marketing Pete Lorenco. They'll cover: ✅ Must-know market shifts for 2025 ✅ Smart ways to capture demand ✅ How to turn more leads into sales ✅ Plus, get your 2025 planning questions answered in real-time! Save your spot! Link in comments

According to Clari's Nehal Tenany you need to make sure your content fits into one of these 3️⃣ buckets... find out what they are 👇 Get more insights from #b2b marketing leaders in our next episode of Marketing Mayhem (Dec 4!) Save your spot: https://lnkd.in/ef_XP8rW