The Logit Group, Inc.

How are Canadians celebrating the holiday season? In our recent joint poll with Narrative Research, we asked Canadians about their festive favourites, and the results reveal some interesting regional and generational trends: 🍗 Turkey reigns supreme over ham as the holiday meal of choice, with 71% choosing turkey. Those aged 55+ are the biggest fans, while 11% prefer neither. 🥂 Eggnog edges out mulled wine (42% vs. 22%), but Quebec residents stand out, with many opting for neither. 🍪 Canadians are split on their sweet tooth—sugar cookies (45%) vs. gingerbread cookies (42%)—with BC favouring gingerbread and Atlantic Canada sweet on sugar cookies. Read the full study: https://bit.ly/3VQjBWl (read time 2 mins) #TheLogitGroup #ConsumerInsights #MarketResearchCanada #HolidayTraditions #DataDrivenDecisions #CanadianCulture #ResearchInsights

Logit's Danielle Rissmeyer revisits her January 2024 post, “10 Trends to Watch in 2024,” with a fun, pun-filled update! "Some trends really took off this year, while others are still waiting for their boarding pass." 🛫 Curious to see which trends soared and which stayed grounded? Read the full post here: https://lnkd.in/eVb35_SG.

What’s Canada’s signature potato chip flavour? In our recent joint poll with Narrative Research, we found that nearly half (46%) of Canadians believe ketchup is the country's signature chip flavour. Read the full study: https://bit.ly/41rYPQn (read time 2 mins) Find out how The Logit Group helps brands capture timely insights and understand Canadian consumer preferences: https://logitgroup.com. #TheLogitGroup #ConsumerInsights #MarketResearchCanada #CanadianSnacks #PotatoChips #KetchupChips #DataDrivenDecisions #ConsumerTrends

🚀 We're Hiring: Technical Support Specialist 🚀 The Logit Group is looking for a Technical Support Specialist in both London, ON and Grundy, VA. Key Responsibilities: ✅ Handle incoming support requests via phone, email, chat, and ticketing system ✅ Troubleshoot hardware, software, network, and system issues ✅ Collaborate with cross-functional teams to resolve technical challenges ✅ Provide user training and support for new hires What We Offer: ✅ Competitive salary and healthcare options ✅ Year-end bonuses and performance-based incentives ✅ Opportunities for growth and development in a supportive team environment Find out more and apply online: London, ON: https://lnkd.in/eN8Pgw-N Grundy, VA: https://lnkd.in/eG65Bvvq #JobOpening #TechnicalSupport #ITCareers #Hiring #LondonON #GrundyVA #JoinOurTeam #TheLogitGroup

🏠 How are Canadians responding to the influx of permanent residents? In our recent poll, conducted in collaboration with Narrative Research, findings revealed that 78% of Canadians feel the number of permanent residents should be reduced. Given the choice, polling results signal Canadians are more supportive of seeing skilled workers with specialized training welcomed into the country compared with non-skilled workers. Read the full study: https://lnkd.in/eqNAsKuS (Read time: 3 mins) At Logit, we specialize in uncovering the insights that matter most. From public sentiment on immigration to tracking societal trends, we empower clients to make informed, impactful decisions. Learn how The Logit Group can help your organization harness meaningful insights: https://logitgroup.com. #TheLogitGroup #ConsumerInsights #PublicOpinion #MarketResearchCanada #ImmigrationTrends #DataDrivenDecisions

🦃 Happy Thanksgiving from The Logit Group! As we gather to celebrate this season of gratitude, we want to express our heartfelt thanks to our amazing clients, partners, and team members. Your trust and collaboration drive our passion for delivering innovative data solutions. May your Thanksgiving be filled with love, laughter, and meaningful connections. From our team to yours, have a wonderful holiday! #Thanksgiving2024 #Gratitude #TheLogitGroup #DataInsights

On the latest episode of the Digital Transformation Success podcast, Logit's Vice President of Innovation and Strategic Partnerships, Steve Male joins .Priscilla McKinney., CEO of Little Bird Marketing, to discuss AI’s transformative role in market research.   Wondering: What due diligence should market research companies undertake when implementing AI tools? Sam Pisani, CAIP Anthony Molinaro Christopher Connolly Lisa Christiansen Jay Thordarson Aref Munshi David Attard, C.A.I.P Kiernan Ryan

Logit recently held its annual two-day company summit in Toronto, and what an incredible event it was! We enjoyed insightful presentations, team-building activities, and meaningful networking with our colleagues across North America. A highlight of day one was our team dinner, where we celebrated our exceptional team members with well-deserved awards. Adding to the excitement, the dinner was paired with a lively casino night, creating an unforgettable experience for everyone. The festivities reached another level with Christopher Connolly and Aref Munshi taking pies in the face—as part of our fundraising efforts for the Leukemia & Lymphoma Society of Canada! Thank you to everyone who made this event so memorable. Your energy, commitment, and camaraderie drive our shared mission forward. Here’s to another inspiring year in insights ahead! A special thanks to .Priscilla McKinney. of Little Bird Marketing for joining us and laying the groundwork for our new partnership. #LogitSummit2024 #TeamBuilding #InsightsCommunity #DataDriven #Leadership #Celebration

Research Executed—that’s Logit's commitment, and it’s earned us the #2 spot as Most Innovative Field Services Supplier in the 2024 GRIT Business & Innovation Report. 🎉 And for the fifth year in a row, we’re proud to be named a Top 50 Innovative Supplier. We’re thrilled to see our approach to high-quality, responsive insights recognized at this level. Every project is an opportunity to redefine the innovation and efficiency of field services, and this ranking only drives us to keep pushing the boundaries of what’s possible. Thank you to our dedicated team, clients, and partners for inspiring us to deliver on our commitment daily. Explore what sets us apart at logitgroup.com. #InnovationInResearch #FieldServicesExcellence #Top50Suppliers #MarketResearchLeaders #LogitGroup #GRITReport #ResearchExecuted

Today, we honor the bravery and commitment of U.S. veterans who have served to protect freedom and security. Their dedication inspires us and reminds us of the importance of service and sacrifice. To all veterans, thank you for your courage and selflessness. We stand with you in gratitude and respect for all you've given. #VeteransDay #HonorOurHeroes #TheLogitGroup #ThankYouVeterans