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Have you been thinking about updating your website? I'll leave you with the Top 3 Reasons you should stop thinking about it, and start putting a plan in action. 1. Higher brand interaction: A well-designed website not only reflects your brand but also sets the tone for the customer experience one can expect. A fresh and modern design can create a lasting impression and encourage higher levels of engagement from visitors. 2. Longer page session durations: A website with a dated design can turn visitors away quickly, causing them to leave your site in search of something more appealing. An updated design can keep visitors on your site for longer, increasing the chances of them taking the desired action, be it making a purchase or filling out a form. 3. Proper mobile-friendly website experiences: Having a website that is optimized for mobile devices is essential. An outdated website design can lead to a subpar user experience on mobile devices, causing potential customers to leave your site in frustration. A mobile-friendly website design not only provides a seamless experience for users, but also helps to improve your website's search engine ranking. This is where Make Digital Inc. shines. We design and develop top-notch websites for our clients. Book a quick consultation with me if you're looking for some direction or an outside opinion on your current site or future plans. I'm always happy to chat! Calendly: https://lnkd.in/g3YUKsc3

How does your Marketing Ops team handle Inbound Lead workflow? I don’t believe there is a magic answer that will work for every company, but I do know there are some things you should do, and things you shouldn’t. First let’s split Inbound Leads into 2 types: ⬇ Low Intent Leads:  - Site Visitors (if you’re using a tool that claims to tell you) - Blog Readers (if you’re using a tool that claims to tell you) - New Company Page LinkedIn followers - New LinkedIn content “engagers” (is that a word?) - Event booth walk-ups (use common sense here as intent levels can obviously vary) - Content Downloads ⬆ High Intent Leads: - Demo requests - Contact Sales requests - Direct Linkedin reach outs - Warm intros/referrals Here’s how I recommend you handle each type: ⬇ *Low Intent Leads* ❌ Do Not pass to Sales for follow up - BUT, in cases where the ICP fit is just right or it’s a Target Account, I like to pass the info over to the assigned salesperson as a heads up so they know to keep a close eye on the Account, maybe follow/connect on LinkedIn and begin engaging with content etc.  ❌ Do Not request their time for a meeting/demo. “But, why not?” You might ask… “We need to meet our lead gen metrics” … sorry to be the one to tell you this but you’ve got bigger problems to deal with if this is how you are being measured as a Marketer in 2024. I’ll tell you why not… Because these Low Intent Leads did not ASK to talk to your Sales Team, or to see a demo. Simple as that. Do you like being bombarded by a commissioned salesperson just because you stopped to look at a cool new product that you have no intent on buying anytime soon, nor the budget for it? I don't know anyone who does... ✅ Instead, place these Low Intent Leads into a well thought out nurture funnel that best fits their industry/persona, and provide them with more content that they will find useful and informative to help them in their roles. You can also sprinkle in some product explainer videos, and updates around new features etc. to build more of an understanding and a desire to purchase when the time is right. ⬆ *High Intent Leads* ✅ Qualify ✅ Respond quickly with an intro to Sales (make them feel welcome, not like you’re doing them a favour) ✅ Book a meeting ASAP to avoid any "squirrel" type distractions popping up ✅ LISTEN and UNDERSTAND their exact needs, challenges, and pain points (don’t pull up a deck and start pitching in an intro call, and only begin a demo once you’ve gained insight by listening) ✅ Sales to define next steps, add the opportunity to the CRM/Pipeline and carry on the sales process, OR, push the Lead back to Marketing to enter a nurture funnel tailored to high-intent leads (including case studies, testimonials, deeper analysis of product specs and capabilities, etc.). I appreciate you spending your time reading this. It means a lot.  I hope someone out there found this helpful!

I promised to jot down a few ideas on LLMs, and here they are. #llm #futureforward #genai #genrativeai #agi

This is why I believe enablement is so important in a revenue organization. But it goes so much further than “taking a course”. We must measure and review the translation to behaviours in the field…what is being demonstrated. Well said Chris Orlob , I believe it! 👌 I’m grateful to be in such close partnership with the enablement team here at 360Learning including Maria Paz Van Thienen and Viviana Peralta. 🙏 For those in our revenue organization, this is why our skills framework considers both course completion and demonstrated behaviour. 🤗

Our parent company Leadbright has been rated by Forbes as Canada's Best Startup Employers. We are #15 in #techindustry , 110th overall!!! 💥 https://lnkd.in/gBXgj7GW

2024 is hot already! Forbes has listed Leadbright as Canada's Best Startup Employer. 110 out of 1,500. 😎 Happy New Year it is. #protip - we use our new Resso.ai - Free Career Platfrom to qualify candidates. https://lnkd.in/gBXgj7GW

❤️ 110/1500 https://lnkd.in/gmgFRFpm

2024 is hot already! Forbes has listed Leadbright as Canada's Best Startup Employer. 110 out of 1,500. 😎 Happy New Year it is. #protip - we use our new Resso.ai - Free Career Platfrom to qualify candidates. https://lnkd.in/gBXgj7GW