Incredibly chuffed and honoured that Harvard University's Nieman Journalism Lab published a front-page feature on The Green Line. This wouldn't have been possible without my phenomenal team — thank you for everything you do. And thanks to everyone who cheered me on, sending lovely texts, emails and posts about this article my way; being an entrepreneur can be a rollercoaster ride, so your kind words help keep me going. Here's to even bigger and better things to come in 2025!
Check out some highlights, below, then read the full feature here: https://lnkd.in/g3Pt6Zey
✨ Toronto-based local news site The Green Line doesn’t just want to inform its audience; it aspires to improve their lives. The Green Line describes its mission as investigating "the way Torontonians live to report on solutions, actions, and resources that help you become happier in our city." Launched in April 2022 and named for a local train line, its primary output is a news product pioneered (and trademarked!) by founder Anita Li: an "action journey" that combines traditional reporting, community events, and solutions and action.
✨ The Green Line is part of a broader movement to redefine local news as civic information. Li significantly changed language on The Green Line’s website to move away from even describing it as journalism and news, and instead wants to emphasize branding focused on “information services and community services.” (One line on the site: “How many people do you know who don’t trust the news or are bored by it? (Yeah, same here.) That’s why we’re on a mission to make important information less boring and more user-friendly. Our Action Journeys are solutions-focused to help more Torontonians feel like they can thrive here.”) People “are turning away from the idea of big-J journalism and news,” Li said.
✨ Li aspires to be a successful “old-school local business” akin to the local breakfast place in her neighborhood called Maha’s. While it doesn’t have the scale to serve everyone in Toronto, it always has an hours-long wait thanks to customer loyalty and deep connections with the community (Li knows Maha, her children, and the people who work at the restaurant), and can afford to close for a month every December so the family can return home to Egypt. Li contrasted The Green Line’s Maha’s-style local model — attentive to its mission, personalized relationships with its audience, and the quality of life of its team — with her time in “venture-backed digital media.”...The community-based model, to her, has far better potential for sustainability in every sense.