IAB Canada

IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. As a member, you can access exclusive resources, networking opportunities, and invest in professional development. Become part of our diverse community of industry experts today! Contact us at memberships@iabcanada.com to learn more. #DigitalMarketing #Community #DigitalLeadership #Marketing #DigitalMedia

🌟 Mark Your Calendars! IAB Canada 2025 Event Dates are Announced! 🌟 We’re thrilled to announce the 2025 IAB Canada event lineup, packed with insights, innovation, and networking opportunities you won’t want to miss. From cutting-edge industry trends to hands-on workshops, next year’s events are designed to keep you ahead of the curve. 💡 Stay in the Loop: Sign up for our newsletter to get the latest event updates, speaker announcements, and on-demand content straight to your inbox: https://hubs.ly/Q030nGbn0 🎟 Secure Your Spot: Be the first to register and claim your seat at the events that shape the future of digital advertising in Canada! https://hubs.ly/Q030nz_Q0 #IABCanada #DigitalMarketing #Events #Innovation #Networking

The Last Thing SMEs Need Now is the DST At IAB Canada, we’re committed to advocating for the backbone of Canada’s economy—Small and Medium-Sized Enterprises (SMEs). Recently, we had the privilege of participating in a closed-door roundtable hosted by StartUp Canada, where we heard directly from SME founders about the challenges they’re facing in today’s uncertain economic climate. With a plunging Canadian dollar, political instability in Ottawa, stalled legislation, and looming threats of a trade war with the U.S., the Digital Services Tax (DST) is proving to be yet another burden on these businesses. Here’s what we heard: 💸 Retroactive Taxation: Some SMEs could be hit with more than $100,000 in unexpected taxes, setting a dangerous precedent in Canadian tax law. 🇨🇦 Mixed Signals: The DST undermines federal support for SMEs, especially as the U.S. becomes a more appealing jurisdiction for earning American dollars. ❓ Lack of Awareness: Many entrepreneurs are unaware of the tax and its implications, highlighting a critical need for government clarity. 🔄 Dual Negative Impact: Large companies’ reduced budgets make them less willing to partner with startups. Small marketing and digital service providers must charge clients more, impacting startups, charities, and non-profits. Canada’s SMEs are key drivers of GDP and innovation, but the DST threatens to stifle their growth and success. Unless the government eliminates this tax—or at least its retroactivity provision—SMEs will face unnecessary challenges in an already dire economic situation. It’s time for the federal government to show its support for Canadian SMEs. Let’s scrap the DST. #SupportSMEs #DigitalEconomy #DST #IABCanada #Advocacy #StartUpCanada

Thank you to everyone who joined us for our last marquee event of the year! From thought-provoking panels to deep dives into the latest trends and actionable strategies, Report on Data 2024 was a resounding success. We’re so grateful to our speakers for sharing their expertise and to our sponsors and attendees for making this community so vibrant. Check out this video highlight reel to revisit the energy, ideas, and inspiration that filled the day. 💬 What was your biggest takeaway from the event? Share your thoughts below—we’d love to hear! Stay tuned for our exciting 2025 event lineup—coming soon! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

IAB Canada’s Skills Lab: Addressing Canada’s Cultural Mosaic is on January 28, 2025! Dive into strategies for creating inclusive, impactful campaigns that reflect Canada’s diverse audiences.This skills lab will feature an open-floor discussion with industry leaders and experts in media planning and buying. When: January 28, 2025 Where: Index Exchange @ The Well Register now to save your spot—seats are limited! https://hubs.ly/Q0306SpV0 #Inclusion #DigitalAdvertising #IABCanada #DEI #CulturalAudience

IAB Canada’s newly updated member Programmatic Landscape maps out the Canadian digital advertising ecosystem—highlighting key players, emerging channels, and the latest platforms driving the industry forward. 📥 Download the refreshed landscape today and get the full picture of Canada’s thriving digital media environment: https://hubs.ly/Q0306w1c0

The results are in! 📊 IAB Canada’s Digital Media IQ Assessment reveals an industry average score of 71%, earning Canada’s digital advertising workforce a solid “B.” By setting the benchmark for the country’s Digital Media IQ, this assessment reveals where we excel and where we can grow as an industry. 💡 Read more here: https://hubs.ly/Q0305wh40 #DigitalMediaIQ #IABCanada #DigitalAdvertising

IAB Canada, in collaboration with our Ad Operations Committee, is proud to release the first in a series of Troubleshooting Guides 📄🆕 This comprehensive resource addresses recurring challenges in Connected TV (CTV) campaign setups, offering expert insights and actionable solutions to optimize your ad buys. Created by industry leaders, this guide is your go-to tool for configuring successful campaigns. 📥 Download the troubleshooting guide now: https://hubs.ly/Q02_YNVc0 #Adops #TroubleshootingGuide #HowtoGuide #AdBuying #CTV #ConnectedTV

The Digital Ad Industry is calling for tools like best practices, guides and carbon footprint calculators to drive sustainable advertising. 🌎 At IAB Canada, our Sustainability Committee is leading the charge to address these needs. Dive into our latest report for insights and actionable solutions to make digital advertising more sustainable. 📥 Download the report now and join the conversation with the Sustainability Committee: https://hubs.ly/Q02_RMSG0

As we wrap up an incredible year in digital growth, innovation and leadership, we’re grateful for our thoughtful digital community. Here’s to a brighter, more connected 2025. Happy Holidays from IAB Canada ❄️ #DigitalAdvertising #HolidayWishes #IABCanada