Funnelytics

The EOY scramble is upon us. Marketing teams…you know it well. An all-hands to debate whether the CTA should say "Get Started" or "Sign Me Up." Pouring budget into lead generation without addressing bottlenecks in the middle or bottom of the funnel—where revenue is often won or lost. Tweaking ad copy, testing button colors, chasing small wins…while the real revenue opportunities go unnoticed. If the wins and losses fall on you, might be time to straighten things out. ↳ Align your marketing efforts with the biggest gains. They're most likely hiding. 1️⃣ Map the entire journey Go beyond sign-ups and purchases. Outline every step your prospect takes, from first click to conversion. 2️⃣ Analyze micro-conversions Are people engaging with your content? Booking demos? Dropping off after viewing pricing? Track the small steps that lead to big wins. 3️⃣ Ask why, not just what If you spot a dip, investigate. Don’t stop at what’s happening. Dig deeper into why it’s happening. Pick one stage of your funnel to review today. Take the team. Go under the hood. The "small" edits might not change your conversions today (or tomorrow), but the insights you uncover could reveal the real blockers costing you revenue. 

Gotta say the quiet part out loud here: We all know marketing teams are shrinking. Expectations are…not. CMOs, agency owners, one-person marketing "departments": when asked to do more with less, why are we defaulting to the platform with a steep learning curve and limited out-of-the-box reports? If you can't visualize your analytics CLEARLY, how can you action, pivot, and build out the next steps? We built a platform that helps you (finally) see marketing analytics—in real-time—at every step of your customer journey? All on one whiteboard. No charts. No sheets. Start for FREE here: https://funnelytics.io

No one dreams of email reporting. Nobody. And certainly not when it is scattered. 🔴 Pull your entire email sequence into ONE Funnelytics view. See each email individually ++ how it works in a sequence. Now you can visualize how every touchpoint connects. 🔴 Instantly see what's resonating, what's converting, and what's falling flat—toggle on Funnelytics real-time insights to see opens, clicks, and conversions at a glance. 🔴 Use the insights to refine the damn thing. Now that you can visualize it, you can focus on what works. 🔴 Send it. Yes, just send it. With one link. To your entire team. And then delegate. —> Check the first comment for a FULL video walkthrough. Marketing + performance teams, what other funnel challenges would you like support with? I’ll help. Drop your qs in the comments or DM me privately.

Marketing people, you're not alone. The entire industry has to reevaluate the way they attract, nurture, and (hopefully) convert customers. I'm looking for creative takes: How are you approaching funnels in a modern way?

Big things coming to Funnelytics. And it's not a chat bot.

Okay this caption is also filled with buzzwords but I swear it's for a good reason. SaaS, eCom, and EdTech marketers, you’re already split-testing buttons/CTAs. Great. But how are those clicks influencing the entire customer journey? —>Think big picture: split tests don’t have to be limited to one metric. Full-funnel, journey-focused work can benefit any performance marketer who needs to understand behaviors across multiple touchpoints. 🔴 SaaS — Free Trials vs. Demos 🔴 eCom — Add to Cart vs. Buy Now 🔴 EdTech — Start Free Course vs. Request Info 🔴 B2B — Free Demo vs. Free Consultation 🔴 Financial Services — Open an Account vs. Learn More Here’s an example: We ran a simple split test on our homepage CTA. 1) Request A Demo 2) Get Started for Free By switching the CTA, we wanted to observe not only click-through rates but how each option impacted downstream actions— like scheduling a call. We connected multiple touchpoints to understand the journey in full: > Which CTA brings the most qualified leads? > How do conversions differ between a direct “Request a Demo” and a “Free Account” with nurturing follow-ups? > Which button actually drives the right types of users to schedule a call? When we stopped just tracking clicks, we were able to clearly visualize OUTCOMES. 🔵 The “Get Started” button had higher clicks. But the “Request a Demo” brought more qualified prospects — crucial for our business goals. 🔵 When our team was able to visualize the data on the canvas, we didn’t just improve conversion rates. We found the actual insights that influence our strategic goals. —> Check the first comment for a FULL video walkthrough of this funnel. Marketing + performance teams, what other funnel challenges would you like support with? I’ll help. Drop your qs in the comments or DM me privately.

I made all the mistakes so you don't have to. Here's what I've learned: When I obsessed over touch points + clicks, I complicated my goal: find out what’s working, not what isn’t. Just that. Now I have a mantra when I sit down with analytics: zoom out. Zoom Out. ZOOM OUT. Everything is relative! Focus on the pages that are ultimately (regardless of how many steps it takes) converting your customers. Just because a journey is complex, it doesn't mean it's inefficient. Here’s where you can start.   📌 Open a Funnelytics canvas 📌 Specify a time period that would give you a good average of your traffic (i.e. Maybe not during a product launch or new campaign)  📌 Make sure you have all the pages that people are landing on for your site: homepages, lead-gen, social media landing pages…include all of them 📌 Start by “skipping steps” on your funnels and watch your insights appear We can't fix what we can't see. So try it out & let me know what you find.   —> Check the first comment for a FULL video walkthrough. Marketing + performance teams, what other funnel challenges would you like support with? I’ll help. Drop your qs in the comments or DM me privately.

Most of the (siloed) data dashboards they're analyzing have F-all to do with the big picture, the bottom line—THE GOAL. Metrics like ROAS and conversion rates look great in short windows, but are they really the right markers for long-term growth? A 1.5x ROAS can drive a better bottom line than a tight-margin 4x ROAS. A wholistic perspective on your data is everything. The brands that get ahead aren’t bogged down by vanity metrics. They're obsessed with every. single. touchpoint. And how those insights reveal the full story of their customer's journey. From top to bottom. To stay focused on what counts, first you have to visualize it. Marketing teams + agencies - how are you currently solving for the sad, sad, world of siloed analytics? And (almost) more importantly - how are you getting your team on 1 page? 

That's stupid. This isn't. Managing ad funnels with ~$500k+/month spend and struggling with lead gen/opt in conversions? You need to go beyond single-metric split tests. >Track funnel-wide performance (and optimize every single step). Here’s an example: We helped a team who relies on Youtube ads to drive newsletter opt-ins (especially phone numbers). They needed to understand which parts of their funnel were converting best across two paths:
 1) Collecting email only upfront 2) Collecting both email + phone # upfront Funnel-wide optimization helped them increase conversions for their key metric + reallocate budget to high-performing ad campaigns: 🔵 Surprisingly, the dual opt-in path (email + phone) yielded a higher conversion rate. So less is not always more in forms. 58% of traffic went the email-only path, converting at 28%, while the dual opt-in path converted at 30%. 🔵 Some campaigns drove most traffic to the lower-converting path. By shifting traffic to the dual opt-in path, we could capture significantly more phone leads—their key metric. 🔵 We identified high-performing campaigns with minimal spend that could drive more results if prioritized.
By tracking at every stage, insights became VISIBLE. Data became actionable. —> Check the first comment for a FULL video walkthrough of this funnel. Marketing + performance teams, what other funnel challenges would you like support with? I’ll help. Drop your qs in the comments or DM me privately.