IT’S HERE! New year, new trends ✨ We've just launched our 2025 Trends Report for Destination Marketing Organizations! We surveyed 200+ destination marketers to learn what's coming, going, and staying 👀 Check out the highlights and dive into the full report here: https://lnkd.in/e-wxvazg #2025trends #marketingtrends #marketingstrategy #marketingindustry #travelindustry #travelmarketing #destinationmarketing #destinationmanagement
CrowdRiff
Marketing Services
Toronto, Ontario 13,447 followers
Your destination has it all. Showcase it. 🌎 All-in-one visual content platform for 950+ travel & tourism brands.
About us
CrowdRiff is an all-in-one visual marketing platform that empowers destination marketers to source, share, and scale original content that connects with today’s travelers. With tools for original short-form video, user-generated content discovery, digital asset management, and more, CrowdRiff is how busy DMOs showcase their destinations to stand out across channels.
- Website
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http://crowdriff.com
External link for CrowdRiff
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2011
Products
CrowdRiff Visual Marketing Platform
User-Generated Content (UGC) Platforms
The CrowdRiff Visual Marketing Platform empowers DMOs worldwide to market their destinations at scale. The CrowdRiff solution makes it easy to source, manage and amplify user-generated content (UGC) that resonates with your travel audience. Take advantage of solutions that will save you time and resources, all while boosting your marketing program’s success: UGC Discovery: easily source and acquire rights to high quality UGC to amplify your website, social channels and ad campaigns. Digital Asset Manager (DAM): our AI-powered solution takes the work out of finding the best visual content for your brand, while keeping you and your assets organized. Media Hub: curate the best UGC and professional photos of your brand and share them easily with media partners. UGC Collector: from running photo contests to sourcing high-resolution images from partners, use Collector to easily gather UGC with the details and permissions you need to launch successful campaigns.
Locations
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Primary
240 Richmond St W
5th Floor, Unit 5-101
Toronto, Ontario M5V 1V6, CA
Employees at CrowdRiff
Updates
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Our team crunched some (or well, lots of!) numbers and found some amazing CrowdRiff Creator stats from 2024: 🚗 6267 km covered west to east, from Kodiak AK to St John’s NFL ✈️ 6348 km covered from north to south, from Fairbanks AK to Miami FL 🎞️ 50,000+ unique video assets (that’s 130+ EVERY DAY!) ☕ 400+ cups of coffee drank at cafe shoots 🥾 500+ km of traveled at hiking shoots So grateful for our community of local creators - you really know how to capture the magic of our customers' destinations best! Here’s to more adventures in 2025 🎉 #contentcreation #contentcreators #videomarketing #shortformvideo #travelcontent #travelmarketing #travelcontentcreators #destinationmarketing #destinationmanagement
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Psst... our 2025 Trends Report is coming soon 👀 We surveyed over 200 destination marketers about their strategies, including everything from AI benefits and anxieties, to social media trend tracking, to influencer marketing, and more. What are some marketing tactics your brand is hoping to try, continue, and leave behind in 2025? Let us know in the comments! 👇 #marketingtrends #marketing #marketingindustry #travelindustry #travelmarketing #destinationmanagement
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We've been cookin' up something big these last few months: re-imagining CrowdRiff from the ground up 👀 And we’re thrilled to finally share what’s new! Here's the rundown: 🔍 Effortless search and discovery powered by AI, designed to work the way you think ✅ Smart and easy licensing for more amazing content with our new Rights Request Generator and Usage Rights page 🖼️ Beautiful galleries with revamped organizational tools and shiny new templates to embed on your website ...and this is just the beginning. Learn more about these new features and what else is just around the corner in our latest blog! #travelmarketing #destinationmarketing #tourismmanagement #destinationmanagement #travelandtourism #travelindustry #tourismindustry #marketingtools
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THE VISION IS VISIONING 👀 In case you missed our big announcement at our #SEE2024 travel conference, this spring we're launching Vision: an all-in-one solution for local event discovery, business insights, and content planning - the first of its kind for destination marketers 💅 Join the waitlist now to stay in the loop! And thank you to our Design Partners Visit Tucson, Visit Mesa, Destination Cleveland, Visit Phoenix, and Experience Waterloo for making our VISION come alive ✨ #travelmarketing #eventmarketing #destinationmarketing #travelindustry #tourismmarketing #destinationmanagement #marketingsolutions #marketingtools
Join waitlist for Vision - CrowdRiff
https://crowdriff.com
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(another) NEW INSTAGRAM UPDATE 📣 Instagram just launched Trial Reels, and here's how they work: 🧪 According to Meta's website, Trial reels are a new way to try out content and see what performs best by sharing reels with people who don’t follow you. 🧪 This way you have more freedom to experiment with new formats and content ideas and get a gut check on performance! Just start by making a Reel as usual, then right before sharing, toggle on "Trial." 🧪 You can monitor your trial insights and if you see it's blowing up, you can tap and share it with your followers. You can even set it up to automatically share with your followers once the trial's over and it performed well in the first 72 hours. 🧪 This feature just started rolling out and is only available for professional accounts right now, so stay tuned! Personally, we're super excited to try this out and see what takes off! It's perfect for any social media manager who's been trying to convince leadership that memes are the answer... 🤪 #socialmediamarketing #socialmedianews #instagram #instagramreels #marketingtips #marketingnews #socialmediamanager
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Y'all... the #SEE2024 highlight reel is here 🤠 Relive our travel conference's immaculate y'allternative vibes in Visit Austin and cure your post-conference blues/FOMO by snagging early bird tickets to #SEE2025 in Destination Ann Arbor 👀 https://crowdriff.com/see/ #travelconference #marketinconference #marketers #travelmarketing #destinationmarketing #workconference #conferences #events #travelandtourism
SEE2024 Travel Marketing Conference Recap 🤠 Austin, Texas
https://www.youtube.com/
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🎉 BIG NEWS! 🎉 We’re thrilled to announce that CrowdRiff has been Certified™ by Great Place to Work® Canada for the 7th year in a row 🚀 This prestigious recognition means the world to us because it’s based entirely on what matters most: what our amazing team says about their experience here. 💬 From collaboration and innovation to growth and belonging, we’re proud to cultivate a culture where people truly thrive 💙 A massive THANK YOU to our incredible employees for making this milestone possible — you are what makes CrowdRiff so special! Want to be part of a workplace that’s all about passion, creativity, and making an impact? ✨ Check out our career opportunities and join us in shaping the future: https://lnkd.in/e4b6jBy #GreatPlaceToWork #Teamwork #CrowdRiffCulture #WeAreHiring #HiringNow #WorkCulture #WorkplaceCulture
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UPDATE ON TIKTOK U.S. BAN 📣 The U.S. Court of Appeals just denied TikTok's bid to overturn the ban - so if ByteDance doesn't sell TikTok by January 19th, the app will be fully banned in the United States. Here's what this means for TikTok's 170 million(!) users in the U.S.: 👀 TikTok can still ask for their appeal to be reconsidered, for a one-time extension of the deadline, and to try to have the Supreme Court take the case 🤳 For content creators and marketers, we recommend keep posting as usual, and remember that video content is still a key part of your social media strategy no matter what happens to TikTok 🎥 Even though TikTok may be a key player in the short-form video trend, it's definitely not the only one! ♻️ You should always be repurposing your content across multiple channels like Instagram and YouTube, which also show up in Google Search Results This is all still unfolding and nothing's official yet, so sit tight and stay tuned! #tiktok #tiktoknews #socialmedianews #marketingnews #socialmediamarketing #marketingindustry #socialmediatips #marketingtips
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🧘🏻♀️ December you: I’ll do it in January 🥲 January you: *cries in busy* Before you go into full holiday mode, get your 2025 content ideas on paper with our handy calendar planning template. You'll be able to plan ahead on a monthly basis, while still remaining flexible as the travel industry and trends shift during the year. Download it for free below - your future self will thank you! 😘 #contentplanning #contentmarketing #marketingplan #marketingtips #marketingstrategy #socialmediamarketing #travelmarketing
The 2025 Content Calendar for Destination Marketers
go.crowdriff.com