Compusense Inc.

Selecting the right software solution can significantly impact your data collection and analysis process. Which features matter most to you? Vote in the poll below, and if there’s another feature you prioritize, share it in the comments!

You need reliable software for paneling to ensure accurate data collection and insightful analysis. Our user-friendly SaaS platform makes managing your sensory panels, consumer databases, and product testing seamless and efficient. With industry-leading features like customizable tests, detailed reporting, single sign-on, and APIs, achieving accurate results has never been easier. Experience it for yourself! Our team delivers exceptional support, reliability, and scientific expertise to help you get the insights you need. Book your Demo Today! https://lnkd.in/ebPneBYD #SensoryResearch #ProductTesting #ConsumerInsights #Compusense

Just like we form relationships with people, we also build connections with brands. Many of us have fond memories of childhood road trips, where spotting the iconic McDonald's "M" meant a chance to ask for a Happy Meal. 🍟 This yellow "M" perfectly illustrates how visual elements often serve as the first touchpoint between a brand and its consumers. In our latest article, we explore sensory branding—a multidimensional strategy that uses sight, sound, touch, taste, and smell to craft unique and memorable consumer experiences. By engaging multiple senses, brands can create stronger emotional connections and foster long-term loyalty. 👉 Read the full article here: https://lnkd.in/gu-AmsuQ Now, we’d love to hear from you! 📢 What’s a brand that has left a lasting impression on you? Share your stories in the comments below. #SensoryMarketing #SensoryBranding #Compusense #ConsumerExperience

Word association time! What 4 words come to mind when you think "texture of frozen blueberries"? As part of a larger study on consumer liking and characterization of blueberries, Rachael Moss, Allison Stright, Laura Baxter, and Matthew McSweeney gave this word association task to consumers to understand how spontaneous language used to describe frozen blueberry texture. Before this study, there was already ample evidence that consumers prefer sweet berries over sour, bitter berries, but less was known about texture. The top texture terms consumers mentioned were Firm, Crunchy, Soft, Juicy, Smooth, Mushy, Tough, Chewy, Squishy, Mealy, Tender, Hard. Consumers liked juicy, firm, crunchy blueberries over mushy, tough, squishy blueberries. So, this month, we celebrate both this publication and the delicious blue-indigo pearls of midsummer, which we can enjoy year-round thanks to the the food supply chain and the miracle of refrigeration. #sensoryscience #research https://lnkd.in/gDY2ecD8

We’re excited to announce that Compusense is a proud sponsor of AfroSense 2024, happening from November 27–29 in Accra, Ghana! AfroSense 2024 serves as a pivotal platform to foster connections among African sensory and consumer science experts from industry, academia, and research institutions. We’re proud to support this initiative and contribute to the growth of sensory science across the region. #AfroSense2024 #Compusense #SensoryScience #SensoryResearch #ConsumerResearch

Have you ever wondered how everyday opinions shape the products we use? Consumer panels play a pivotal role in product development, helping companies refine food and non-food items before they hit the shelves. By bringing together real people to share honest feedback, these panels ensure products resonate with consumers and meet market demands. In our latest blog, we explore: ✅ Why engaging consumers in the development process builds brand trust and loyalty while avoiding costly post-launch corrections. ✅ How consumer panels uncover hidden insights that help companies create products consumers truly love. ✅ The evolution of consumer panels, from simple taste tests to tech-driven innovations like VR and AI. Discover how consumer panels are shaping the future of product development across industries. 👉 Read the full article now and share your thoughts! https://lnkd.in/ghJHXtKV #consumerpanels #productdevelopment #marketinginsights #innovation

How do leading brands ensure their products consistently meet consumer expectations? By partnering with Compusense, you gain access to a trusted platform to elevate your sensory and consumer research. Here’s what we offer: ✅ Test customization ✅ Panel management ✅ Product management ✅ Reports and analysis Compusense is your ally in enhancing sensory appeal and driving consumer satisfaction. Ready to see how we can support the development of your product? Visit us to learn more. #SensoryScience #ConsumerResearch #FoodScience #MarketResearch #ResearchSoftware #Compusense #Consulting

Better product quality is a key reason why shoppers are switching brands. Why? Because consistency in product quality drives customer loyalty and market success. At Compusense, we empower brands to uphold these high standards through comprehensive sensory and consumer testing, ensuring product excellence and building lasting customer loyalty. Ready to elevate your product quality? Contact us to learn more. What challenges are you facing in your sensory testing? Share your experiences below, and let’s explore how we can customize our solutions to meet your needs. #sensoryscience #sensorytesting #foodscience #marketresearch #researchsoftware #compusense #consulting

This month, we celebrate a publication by Daniel Schoonbrood and Julien Delarue Delarue titled “Exploring the effect of familiarity on sports performance food perception in various simulated consumption contexts”. Each consumer evaluated three energy bars in one context (office break, pre-workout, or outdoor break) simulated in an immersion room and evoked by a written description. The high-familiarity (n=121) consumer segment liked energy bars more and considered energy bars more appropriate across contexts than low-familiarity (n=120) consumers. The two segments rank-ordered the products similarly. Consumers in the office break condition liked and considered energy bars higher in appropriateness consumers in other contexts. Post-study focus groups explored why. Some consumers wanted to fast for activities they expected to do in the pre-workout and outdoor break conditions, such as running. Click here to read about this and other research from the Compusense Academic Consortium.  #research #sensoryscience https://lnkd.in/gdTyzeQs

In sensory and consumer research, your software should adapt to your unique needs—not the other way around. Every project has its own demands, which is why our software is designed for flexibility and customization. Whether you're exploring flavor profiling, product performance, or any other sensory evaluations, our platform seamlessly adjusts to fit your specific requirements, making your research process more efficient. Key features of our platform include: 👉 Recruiting and scheduling 👉 Robust panel management 👉 Mobile-friendly data collection 👉 Detailed reporting and analysis How can sensory research support the development of your product? Share your experiences below, and let's discuss how we can customize our solutions to fit your needs. #SensoryScience #ConsumerResearch #FoodScience #MarketResearch #ResearchSoftware #Compusense #Consulting