Boom12 Communications

Scott was delighted to chat with CTV News about our annual Phones for the Holidays campaign. Do you have a working used phone you can spare to help someone this year? Drop it to one of our locations over the holidays. Visit https://lnkd.in/e8pm2xKZ for more info. https://lnkd.in/e9HXjtgQ

New Instagram features and tools are always rolling out to enhance your social media experience. Experimenting with these tools can enhance your content strategy and help you build a more dynamic presence on the platform. Whether you’re a small business owner, content creator, or just someone who loves keeping their feed fresh, here are five features that are still pretty fresh:

Email list segmentation is the process of dividing your email list into groups based on why people signed up. This helps you better understand your audience and allows you to send more targeted emails that match their specific interests or needs. It is vital to increasing open and click-through rates. This strategy enhances engagement, boosts loyalty, and improves sales while protecting your sender reputation. Email segmentation is useful for businesses of any size and is a key practice in email marketing to ensure your messages connect with your audience. Learn more on how to boost your own email marketing on the blog!

Understanding how digital advertising works can significantly impact your marketing budget and overall business success. One key metric to get familiar with is CPC, or cost per click. Some ads are billed based on impressions (CPM - cost per 1,000 impressions), others are cost-per-click which means the ads only incur costs when the ad is clicked, making it a popular choice for those looking to drive direct engagement and measurable actions. If you're ads are costing a lot, you might want to manage your cost-per-click by limiting how much you're willing to spend for a click. Learn more at the blog.

This is another post in our series on digital advertising performance. This time we're talking about money. The CPM is the cost per thousand views. This is how much you're paying to serve your ad 1,000 times. A high performing ad with good creative assets that is driving traffic to a good landing page and targeting the right people should have a relatively low CPM. If your ad costs are high and you're not seeing results, you probably have a problem. Learn more about running efficient, high-performing campaigns on our blog.

Digital ads reports provide loads of useful information. This data helps small businesses make informed decisions about their marketing. It also helps us change and optimize the ad campaigns themselves. One of the more useful metrics is the click-through rate or the share of people who have seen the ad who also click it. There are lots of problems that can result in a low click through: bad ad design, poor targeting, and the wrong placements top the list. Learn more about click-through rates on our blog.

Email marketing is a powerful tool that is underutilized and that delivers big results. If you're hitting send but not feelin' the love ... somethig might be wrong. Bad content? Too many emails? Or is it something more technical? There have been big changes in how email makes it into inboxes. This post digs into one little known problem for mass emailers.

Most of us know that Google Analytics is a powerful tool for monitoring and learning from your small business marketing efforts. Sadly, it can be overwhelming. There's a lot to take in and it isn't easy to figure out. We pulled together this blog post to help you cut through the noise and focus on a few easy-to-understand metrics that can inform smart decisions without the complexity or overwhelm. You're welcome. 🙂

Evergreen content, much like the music of the Beatles, the art of Leonardo da Vinci and, the poetry of William Shakespeare, is content that stays relevant, significant and valuable over an extended period of time while maintaining a constant flow of engagement. It is a key component of a long-term content strategy.  We made a blog post that you can read over and over again for helpful tips on evergreen content and ways to drive ongoing traffic and boost engagement without having to rely on time sensitive topics. Keep your business fresh with number five of our Five & Free series on our blog https://lnkd.in/ehbMj7pC

ICYMI: This post has been very well received. So I am sharing it again in case it helps some more folks. This issue of the Five & Free Series is here to share five Nova Scotia small business grants that are available right now. So if you’re ready to take your small business to new heights, we’re here to fuel fund your dreams with a quick guide to a few solid programs available right here in your backyard.