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We started this new year with style in Brazil, announcing football legend Cafu as our latest brand ambassador. 🏆 Considered as the greatest right-back in the history of Brazilian football and captain of the national team that won its fifth World Cup in 2002, Cafu joins the team of Brazilian brand ambassadors, which includes iconic defender Thiago Silva and artist Ferrugem, expressing our values of trust, responsibility and commitment to excellence. Even more, this partnership reflects the bond that we have created with the Brazilian audience, combining our respect for legacy in football with the vibrant feeling of betting and sports entertainment. 🎙️ Alex F., CEO of Superbet Brazil: "We are living a landmark moment for sports betting in Brazil, now having a proper regulation framework that brings greater security to users and platforms. As such, we are very proud to be among the first companies being licensed in this thorough process, and nothing is more symbolic than teaming up with someone like Cafu, an iconic athlete who understands the importance of leaving his mark and inspiring numerous generations.” To celebrate the beginning of this partnership, we are delighted to share a video that revisits important moments in Cafu's career, creating a nostalgic and immersive experience about his career. ⚽ #SuperbetBrazil #Cafu #BrazilianLegend #SportsEntertainment

As 2024 draws to a close, we are reminded of an amazing year in Poland, brimming with numerous sporting events that we were proud to support. From brand-new partnerships with legendary Polish clubs, an exceptional chess festival in Warsaw, darts madness in Gliwice, motorsport races echoing with the roar of engines, to the creativity and excellent technique on futsal courts, and to top it all off, thrilling ski jumping events. We were present wherever important things happened, thrilling sports fans and exceeding their wildest expectations. Enjoy a winter break and get set, because we have bold plans for the next year! #SuperbetPoland #SportsPartnerships #ThrilloftheGame

The last days of a thrilling year, with Christmas and winter celebrations for some and an exciting 2025 drawing near for all of us. 🎉 We wish everyone a wonderful festive period, with joy and unforgettable moments! 🥂 See you next year, for another amazing chapter in the Superbet journey. #WinterCelebrations #HappyNewYear #SpecialMoments

This year has been an incredible journey, as we consolidated our presence across CEE, while also taking a bold new step in Latin America. In terms of community impact, we have done great work with the Superbet Foundation this year. Globally, we partnered with the Grand Chess Tour, inspired 20M+ fans and supported 2,000+ chess players in their growth journey. In Romania, through sports scholarships and donations, we empowered 400+ young athletes and advanced inclusive sports. In Europe, we helped provide free medical services to 7,000+ vulnerable individuals, including the elderly, homeless, and people with disabilities, while raising awareness for early detection of breast cancer, reaching 9M+ people. 🎗️ ⚽ Our ecosystem of sports has grown impressively. In Romania, our partnership with LALIGA has been warmly welcomed by Romanian football fans and we signed another Romanian club in our football sponsorship portfolio, Dinamo Bucuresti, known across the region for having one of the most vibrant and creative communities of fans. Finally, the third edition of the conference powered by Data Talks Community has consolidated our position as data analytics leaders in the market. 🎯 In Poland, we became the main partners of the Superbet Poland Darts Masters, while continuing our collaboration with the Polish Ski Association and the FOGO Futsal Ekstraklasa. Also, let’s not forget our presence in professional football, sponsoring three clubs in the Ekstraklasa - KKS Lech Poznań S.A, Górnik Zabrze S.A. and GKS Katowice. Adding to these, in 2024, we reached an agreement with legendary polish club Wisła Kraków SA and continued our journey with Klub Piłkarski GKS Tychy. 🏀 At the same time, in Serbia, we continued to delight sports fans with NBA MVP Nikola Jokić, who embodies the values and drive of our brand. This year was a year of big bets, notably expanding in Brazil. We announced that we were the first operator to be granted an operating license there - an incredible milestone. This, on top of signing with three iconic Brazilian football clubs: São Paulo Futebol Clube, Fluminense Football Club and América Rio de Janeiro. Moving forward, we are focused on our ambitious growth plans and continuing to deliver an exceptional experience to the Brazilian audience. 🙌 Take a few moments to watch the highlights of 2025 and get set for another exciting chapter in the year to come! 🚀 #Superbet #JourneyofGrowth #SportsEcosystem #IconicBrands

Honored to be recognized at the Financial Intelligence Gala for the integrated brand campaign of the SuperLiga. Winning the "Best Brand Campaign in Sports" is an important accolade that we are adding to the trophy case dedicated to Romania's top tier football competition. 🏆⚽ This flagship partnership initially began in 2022, reaching its peak in the 2023-2024 season, when the SuperLiga recorded the highest stadium attendance in the past 20 years, with over 2.2 million supporters attending matches throughout the entire competitive calendar. 🙌 After being acknowledged in international publications such as The Guardian and Tech.eu, the award received from Financial Intelligence comes at a perfect time. Previous articles here: ✅ https://lnkd.in/dSQd4YPE ✅ https://lnkd.in/d_3RdVyS 🚀Massive congratulations to our Brand & Sponsorships teams in Romania for delivering such an impactful campaign. #SuperLiga #SuperbetRomania #BestBrandinSports #BrandArchitects

Ski jumping is a winter sport that has become a social phenomenon in Poland. For decades, it has electrified and evoked incredible emotions among Polish fans and spectators worldwide. It was no different last weekend in Wisła, where the first of the “Polish tournaments” in the World Cup series took place. As a proud sponsor of the Polish Ski Association, we ensured that the excitement extended beyond the jumps. We created a unique fan zone at the base of the hill, offering an unforgettable experience filled with SUPER emotions and activities for all attendees.

This month, #SuperChats has traveled to Brazil, where we enjoyed a sparkling conversation with Patrícia Prates, Marketing Director at Superbet Brazil. ✔ Full interview here: https://lnkd.in/dj5-Qbfq Patrícia shared her unique view on unlocking personal and professional growth, talking about the importance of empowering people to succeed while also investing passion in everything you do. 🚀 Embracing Challenges and Growth Patrícia joined Superbet driven by the challenge of building a new brand in a thrilling, competitive and rapidly evolving industry.   „I have always been restless about my personal and professional choices, and was attracted to the Superbet opportunity by the challenge itself. A new company arriving in a new market with exponential growth, which was preparing for imminent regulation. This was about surfing a new wave and growing with it. Plus, the hiring process called out my attention: everything was so well structured and thoughtful.” 🙌 Empowering Leadership Style She emphasizes open communication and autonomy as being essential in her leadership approach, fostering a collaborative and supportive environment that empowers people to grow and succeed. „Autonomy is a key aspect of my approach, as I believe it is the most effective way for individuals to develop their skills and gain a deeper understanding of their capabilities. My leadership philosophy is centered around offering guidance while trusting my team to take ownership, with the assurance that I am always available to support them as needed.” 🏆 Shared Passion for Excellence Patrícia explores our culture of passion, boldness, and drive for excellence which fosters a startup-like energy backed by global support. „Passion and the boldness to excel are at the core of our culture. It is clear across all offices and regions that the "Super" factor is embedded in everyone's DNA. There is an undeniable energy as each individual strives to deliver exceptional results with speed and efficiency.” #SuperChats #SuperbetBrazil #SejaSuper #JourneyofGrowth #CareerPath

We are proud to share our latest ranking in the EGR Power 50. The current spot shows that we continued our growth in the last year, consolidating our presence in Europe, while taking a bold and ambitious new step into Brazil. Our partnerships with iconic clubs and amazing athletes across Brazil, Romania, Poland, Belgium and Serbia have brought us closer to the vibrant communities of sports fans across the world. 🙌 We are also grateful for all the passion and hard work of our teams, knowing that we are all united by our desire to be the best, to become a global industry leader. Special thanks go to EGR Global and BDO, for a very detailed and rigorous evaluation process for the EGR Power 50 rankings. 💯 Going further, we can only say that the sky is the limit! 🚀 #EGRPower50Rankings #EGRGlobal #GlobalGrowth #JourneyofGrowth

Imagine a place where everyone is welcome, celebrating music and friendship in a retro-future atmosphere. This month, we partnered with Nostalgia Imaginarium to offer more than 38.000 festival lovers a unique and immersive entertainment experience. 💖 🎼 Great music, amazing vibes, wonderful people and a November to remember in Bucharest. #NostalgiaImaginarium #SuperbetNostalgia #FestivalLovers #Entertainment

2024 continues to be a year of great news and great results for Superbet in Brazil. In its first year of operation in the country, the brand has just won its first international advertising awards, a unique recognition that reinforces the excellence of the marketing operation and seals our quest to provide the best experiences and the best content for our consumers. We are therefore proud to share that we have been awarded two super projects at Clio Sports, one of the world's most renowned advertising awards, which recognizes the most innovative and impactful cases in the sports industry. Superbet Brasil won two silver and one bronze with the Odds case, in which we told the story of Brazilian boxer Adriana Araújo. A bronze medalist at the London 2012 Olympic Games, Adriana put her medal up for auction this year to raise funds to build a boxing gym. As part of our EVERYONE CAN BE SUPER campaign, we believe that no one should have to give up one dream to fulfill another, so we bought this medal, gave it back to Adriana as a surprise and are investing in building this gym. The Olympic bronze medal came back to Adriana, and a silver and two bronzes from Clio Sports came to Superbet Brasil for believing in this story. And if being awarded one case at such an important festival is great, being awarded two cases is SUPER. And we were honored to receive another silver, this time for the Super Telê case. In August we decided to pay tribute to one of the greatest legends in Brazilian soccer, former coach Telê Santana. The greatest coach in the history of São Paulo Futebol Clube, a club sponsored by the brand, Telê was honored with an emotional video in which we reproduced his voice using artificial intelligence (recorded from the voice of his own son, Renê Santana). The tribute aired on the eve of one of the most important games of the year, was watched by more than 6 million people in less than 24 hours and was played on the stadium's big screen as the team entered the field. The result? More than 70,000 São Paulinos got emotional and once again sang the traditional “olê olê olê, Telê Telê” in the Morumbis stands. Below are the details and categories in which we were awarded: Case Odds (medal presented to Adriana) Branded Entertainment - Content (Silver) Sports Betting - Film (Bronze) Sports Betting - Public Relations (Bronze) Super Telê Sports Betting - Fan Engagement (Silver)