Vivek Chaudhri, Senior Vice President - Digital Experience, Data & AI, at ITC Infotech, has authored an insightful article for Forbes titled “The Digital Evolution of B2B Marketing.” In this article, Vivek explores the transformative impact of digitalization on the B2B landscape. He discusses the crucial need for businesses to focus on areas such as omnichannel experiences, e-commerce, composable commerce, data-driven strategies, and strategic marketing technology investments. Read the full article here: https://lnkd.in/eMvt8hC5 #itcinfotech #digitalization #digitalexperience #data #ai #artificialintelligence #digitaltransformation
Digital Experience
Information Technology & Services
Bengaluru, Karnataka 729 followers
Building insights-driven experience ecosystem to deliver seamless and memorable experiences
About us
In this experience economy, customers, employees, and partners demand more personalized, seamless, and contextual experiences for each interaction across different digital channels. Many CEOs and technology leaders have experience transformation as their strategic objective as they believe it is going to be a core differentiator and growth lever for them. They are investing in building a connected experience ecosystem powered by data and enabled through cloud. We at ITC Infotech’s Digital Experience (DX) business unit are helping our clients build experience-driven and customer-centric organizations. Our design, data science, and technology capabilities with deep domain expertise and right technology partnerships help us create unique and differentiated value propositions for you. We are delivering domain-contextualized intelligent experiences at scale and speed with a platform-based approach, leveraging our partnerships, solution, and accelerators. We are helping global leaders across industries like CPG, Manufacturing, Retail, Banking, Financial Services, Healthcare, and Travel and Hospitality to accelerate the digital experience transformation journey.
- Website
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https://www.itcinfotech.com/digital-experience/
External link for Digital Experience
- Industry
- Information Technology & Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Bengaluru, Karnataka
- Founded
- 2000
- Specialties
- Experience Transformation, Intelligent Planning & Execution, Platforms of Intelligence, Data Engineering, Data Lake, Data Visualization, Connected Digital Experience, Digital Customer Experience, and Digital Transformation
Updates
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Featured on nasscom: Dileep Kumar’s latest blog, "The Super Apps are here - are you riding the wave?", explores how Super Apps are transforming the digital landscape. Offering integrated, all-in-one solutions, Super Apps are reshaping customer experiences and revolutionizing the way businesses engage with their audiences. In this insightful read, he highlights why these dynamic platforms are the future of digital ecosystems. Discover more here: https://lnkd.in/g4fgUG5h #ITCInfotech #SuperApps #DigitalTransformation #TechTrends #InnovationInTech #MobileFirst #FutureOfWork #AppEcosystem #CustomerExperience
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In a data-driven world, Chief Data Officers often face the challenging task of deciding how much data to store, process, and share to maximize value, all within regulatory boundaries. Vivek Chaudhri, Senior Vice President of Digital Experience, Data & AI at ITC Infotech, explores the frameworks of modern Data Platforms, from "Data Lakes" to "LakeHouse" architectures in his latest article for Forbes. He explains how structured management can transform raw data into valuable Data Products and drive impactful business decisions. Discover how enterprises can unlock the immense potential of their data through strategic assessments, defined data strategies, and robust Data & Analytics operating models. Read Now - https://lnkd.in/e3H9N4U9 #itcinfotech #blog #forbes #digitalexperience #data #dataplatoforms #dataofficers #dataanlytics #datamanagement #businessdecisions #datalakes #datastratergy #lakehousearchitecture
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