Zoho PageSense

Unlike generic pop-ups, you can boost conversions by tailoring them to your audience's behavior, preferences, or location. Be it offering a personalized discount to first-time visitors or creating an upsell for returning customers, targeted pop-ups can be a real game-changer for your online store. Here are some effective campaign ideas you can implement with PageSense to engage your audience and drive results.

Marina Ostrowski, Project Manager at AwaDigitalAgency, sheds light on a growing but niche field. In the world of experimentation, the community remains relatively small, and dedicated courses on the subject are rare. Despite this, interest in experimentation is on the rise. So, we asked her whether those fresh out of college specializing in experimentation might not find immediate opportunities, but if they're passionate about it, is it possible to build a career in this dynamic field? Here's what she had to say- #CROwithZohoPageSense

Here's Part 2 of our last-minute E-commerce CRO checklist to help you optimize your storefront for this holiday season! 🎄 Post that, use your data and analytics tool to set up conversion tracking. Make sure every key action—purchases, sign-ups, and more—is being tracked accurately. Be ready to iterate and make quick adjustments based on data to capitalize on what's working. Keep a record of these insights to inform next season’s strategy. Best of luck with your holiday sales! 😊 #CROwithZohoPageSense

Discover the power of integrating Zoho PageSense with your Shopify store! You'll learn how to blend data-driven conversion optimization with smart business strategies to boost sales, enhance user experience, and make your store thrive this holiday season. 📅 Date: Oct 24 | 11:00 AM EST 💥 Bonus: Webinar registrants get a two-month Zoho PageSense trial extension! Don't miss out—register now: https://lnkd.in/gx-xYZET #Shopify #eCommerce #BusinessGrowth #ShopifyOptimization

Vignesh Lokanathan's presentation at the Test & Learn Community (TLC) in June was a standout success. He's the Experimentation Lead at BBC, and we asked him about the HUSH principle that he follows when it comes to experimentation at his organization. Here's what he had to say: #CROwithZohoPageSense

Ecommerce Holiday CRO Checklist — It's that time of year again! ✔️You've probably heard these tips before, but consider this your checklist to ensure you don't miss out on anything during the holiday rush. We have covered only the basics this time, so stay tuned for more. #Optimization #Website #Conversion #sales

In her presentation "Seven Deadly Sins of User Research," Els Aerts, the co-founder of AGConsult, expresses her view of using AI in experimentation. She argues that AI can offer valuable insights and efficiency but carries risks, mainly if relied upon without proper understanding or oversight. Aerts emphasizes the importance of human judgment in interpreting data and making decisions, suggesting that AI should augment rather than replace human expertise in user research. Here's a short video snippet from the expert herself! #CROwithZohoPageSense #websiteoptimization

Since A/B testing focuses heavily on user behavior and traffic, it's best to avoid running tests during the holiday season, as unusual shopping patterns could skew the results. However, if you still want to conduct A/B tests during the holidays, you can focus on product descriptions, return policies, or promoted items. Avoid testing elements that focus on the website's core functionality, such as page layouts or navigation changes, as these could lead to technical problems.

We asked Stephen Situ, Strategy Manager for Digital Experiences at Forbes, about the importance of fostering an experimentation culture and how leaders can cultivate it within their organizations. 💡Here's what he had to say about the steps leaders can take to introduce experimentation to their teams. #CROwithZohoPageSense

🚀 The Mumbai Marketing Bootcamp was a huge success, packed with insights, strategies, and a lot of learning! Next up: Hyderabad! We're just a few days away from our next Zoho Marketing Bootcamp, where we'll dive even deeper into the trends and tactics that will shape your marketing journey. Get ready for actionable takeaways, hands-on sessions, and expert guidance to power up your strategy. Don't miss out on this opportunity to learn, network, and transform your marketing game. ✅ Click the link to register -> https://lnkd.in/dzrc_GDv See you there! Zoho Zoho Forms Zoho Commerce Zoho Social Zoho LandingPage Zoho SalesIQ Zoho PageSense Zoho Sites Zoho Marketing Automation Zoho Campaigns #ZohoMarketing #MarketingBootcamp #Hyderabad #MarketingJourney #ZohoEvents