The Hub Bengaluru

2025 maybe starting with WTF, but lets rewind for a sec. 2024 has been a year of big wins. And guess what? All of you were right there with us. Grab your favorite snack, because here’s the ultimate recap of 2024: 5 events: 💫 The Massive Meetup with Mahdi Shafiei and Trifid Media 💫 10kdesigners with Abhinav Chhikara and Paul Finney 💫 First show of Gini's Cozy Tour with Molfa Music 💫 Cameron Dallas and Dallas Global Ventures holding their first networking nexus 💫 Karan Shah and IIDE - The Digital School’s offline keynote 5 best performing posts: 💫 Of Course Harishankar Sreekumar and Rachel Mammen jamming to Big Dawgs to rake in a whooping 62.5 M views (and counting) 💫 Ananya, Siddarth, Neha, and Anand leaving Dhruv guessing by saying that eyes have hair. 💫 Neha, Harishankar and Niveditha churning the creative juices to find interesting Trio pics. 💫 Harishankar and Sarthak doing quick math with the pani puri man has raked in over 2 million views. 💫 And of course Shiv taking his OG character Mr. Least to a whole new level with a whooping 8 Million views. 5 favourite IPs 💫 Not Office: How better to take advantage of the office space than making a parody of the hit show. With brands like Snitch taking advantage of this collaboration, what are you waiting for? 💫Girl Best Friend: We all have that one pick me girl who has driven the entire group nuts. Nobody in the office could emulate that person like Neha Dixit. With this one IP we have crossed over 5 million views in just 4 episodes. 💫 Shitty Startups: If you have an idea that needs beta testing, how about an office filled with Gen Alpha people? Garnering over 4 million, this is an IP that brings out the salmons in a Shark Tank. 💫 Real News: One of the longest running IPs this year, it is one of the IPs that really brough out the opinionated side of us. Normally, we are Barely Opinionated. 💫 Challenge: Can You Guess; In just 2 videos we have crossed over 2.5 Million Views. Definitely promising to be one of our best IPs. Our 5 fav clients: Boss Burgers, SNITCH, LocoBear, Socials by IMPRESSARIO, Bumble Inc. (Not to mention the many more to come) We are geared for yet another year of fives, sixes, sevens, and hundreds. Under the stewardship of Azaan, we intend to go places. Places nobody is ready for.

2024 the year of versatility. 2025 the year of ... ? Mahdi Shafiei | Molfa Music | SNITCH | Rapido | Teji Mandi | LocoBear

At The Hub: Rakshith Manandi, Creative Lead Beyond The Hub: Rakshith Manandi, Stand Up Comedian Other than being our resident IP machine and in-house Sheldon Kapoor, Rakshith has made quite a few waves in the company. He handles Youth-for-Youth and Giving Collab on Instagram. Who knew a man who handles such beautiful videos can also be so funny. Rakshith is a talented stand up comedian. He has performed in over 150 shows including open mics, curated shows, corporate shows, and opening acts. He has also won the Killer Comic Competition at the Underground Comedy Club. He has also done brand collaborations with Porter , Under 25 Universe, Cornetto by Unilever, MyCaptain, Fun World Company, LocoBear, and more. If you wish to join the ranks of Rakshith and work with him, now is the chance. Join The Hub as one of our creator interns. https://lnkd.in/ggc7cskw

Is it possible to network, learn, ask, munch, and see all in one event? With Unnati Bagga - Organic Growth Specialist🌟, it’s a guaranteed. We have three words for this experience. Impactful, Insightful, and Ingenious. But what made this “baithak” truly amazing? Unnati of course, but more importantly, the attendees. The moment the Q&A began, people lined up with their questions and thoughts that truly brought out the reason for such events. The people. So much so, that the event overshot by an hour but nobody complained because it was nothing but value add. Thank you to Unnati and Pragati for curating this experience. Cannot wait to have you back at The Hub. If you wish to turn our wonderful Sky Terrace into a networking nexus, you know who to get in touch with. (hint: Us)

Dear Gini and Molfa Music, From the moment you said, “Cozy Shows” on the video which announced your tour, we knew that The Hub’s Imagine space is where you would find the home for your Bengaluru show. We did wonder why you weren’t going for a much bigger production which we could facilitate. A second into the experience, we realized why cozy and intimate was the way to go. The raw preamble before every song. The flowers and the handwritten note for every attendee. The one on one interaction you had with every person in the audience. The roar of a thousand is impactful but so is the heartfelt story of one person. Thank you for letting us be the facilitator of that. Special shoutout to Sheryl Monsy for making this event possible. Here’s to many more experiences with Molfa Music.

WHO WON MARKETING THIS WEEK... doesn’t matter Every week we put a spotlight on four brands who have made an impact through their marketing and advertising. But, this week we lost a legend who said more with his hands than a generation could encapsulate. In the cherished "Wah Taj!" commercials, Ustad Zakir Hussain brought the soul of classical music to millions of Indian homes. As his masterful tabla playing flowed into the simple act of sipping tea, he created something extraordinary – a moment where artistic excellence met everyday pleasure. His humble "Arre huzoor, wah Taj boliye!" became more than a catchphrase; it became a celebration of perfection, whether in music or in the art of brewing the perfect cup of chai. Ogilvy and @Brooke Bond by Unilever encapsulated his contribution to the brand with a front page ad that hit us with a wave of nostalgia and a hint of tears. Thank you to the team for this simple yet impactful piece. Harshad Rajadhyaksha, Kainaz Karmakar, Jayesh Raut, Fritz Gonsalves, Nikhil Mohan, Prem Narayan, Shiva Krishnamurthy, Ishtpreet Singh See you next week for WHO WON MARKETING THIS WEEK.

21/12/24 is going to be a Saturday like no other. We are curating not one, but three experiences at The Hub. 🎵 As part of her Cozy India Tour, the one and only Gini and Molfa Music are going to turn the Hub Imagine space into an intimate concert beyond our Imaginations. The tickets are sold out and we are beyond excited to groove to her hits. After this concert, we will be truly Sukoon. Check out her Spotify below, https://lnkd.in/gim-kNbh ⚡Unnati Bagga - Organic Growth Specialist🌟, LinkedIn Czar herself, is holding her “Namma Bengaluru's Biggest Freelancers & Agency Owner Meet-up” on the Sky Terrace of the Hub. This sold out power packed session is going to be attended by the top freelancers and professionals of Bengaluru for two hours of insights, networking, and a surprise performance. 💐 Not to Mention, the Phooling.Around community is bringing in Christmas the right way with a workshop about Character Design by <Atharva Mote> and a contest that has an amazing price. Not to forget, the event is going to be full of fun, frolic, music, and Kombuchas by Mossant Craft Kombucha. Begins at 2 P.M. and goes on till 6 P.M. So all Phools, assemble. If this Saturday isn’t a testimonial to be a part of our network and community, not sure what is!

Squid Game Season 2: A Playground for Brands Brands Are Playing to Win with squid game season 2 just around the corner, brands aren’t playing Red Light, Green Light, they are sprinting to the trend. Not to mention Netflix India pulling a master stroke getting Hanumankind for a track. Here are some brands that hit the mark. 🦉Duolingo: The owl’s ultimatum: learn or be eliminated. Duolingo Positioned its persistent green owl as the ultimate taskmaster, aligning missed language lessons with life-or-death stakes in Squid Game’s universe. Credits to Emmanuel Orssaud & the marketing team of Duolingo. 👞 Crocs, Inc.: Proof that even dystopia deserves drip. Launched limited-edition clogs featuring tracksuit designs, blood splatters, and show-themed charms like the Pink Soldier mask and Dalgona candy. Fashion met fear, all in iconic comfort. 🥣 Knorr by Unilever: Because when life’s a game, ramen is the MVP. Knorrl everaged the tension of the games with noodle-inspired content, reminding us that a warm bowl of flavor is a necessity—even in survival situations. Credits to Payal Bhuptani Pragnya Pradhan Keha Sagar Ishita Grover || Shilpa Singh Poornima Sharma Adyasha Dash Rebecca Daniel Nikhil Pillai Chandrima Das Rekha Rane Ankita Singh Thomas Joseph || Talented.Agency P.G. Aditiya Prashant Gopalakrishnan Pooja Manek Reya R. Nikhil Unni Varun Khiatani Neil Mathew Nabil Kureshi Shruti Patkar 🍔 McDonald's Australia: Their Happy Meal has never looked so serious. Reimagined Happy Meals with packaging evoking the games, suggesting that fries could be the ultimate reward worth fighting for. Credits Amanda Nakad & marketing team at McDonald's Australia Whether it’s noodles, fries, or comfy clogs, these brands prove one thing: in the game of trends, you either win big or go home. And with Squid Game Season 2 on the horizon, we can’t wait to see who gets the green light next.

If you can sell us this piece of paper, the job is yours. Give us your sales pitch in the comments and apply for the position of Sales and Growth intern in the below link. Bring out your inner Dwight Schrute, and apply now. https://shorturl.at/TWhV1

Abhinav and Paul do not do events. They make experiences. And they found the perfect partners to bring that vision to life. The team at The Hub Bengaluru. 48 hours. Endless creativity. Lifelong memories. Abhinav Chhikara and 10kdesigners turned the terrace of Safina Plaza into a buzzing design powerhouse for Siliconhalli 24. From intense design sprints to sleepless hustle, the energy was electric—and the after-film captures it all through the stories of those who lived it. Here’s a quick look back at what made the weekend unforgettable: 💥 Creative Kickoff: On November 9th, designers hit the ground running, fueled by ambition and an unstoppable creative spirit. 🎤 Power-Packed Speaker Lineup: Legends from across industries shared wisdom and sparked inspiration, including: Paul Finney (Spacekayak) Abhinav Chhikara (10kdesigners) Swam (824Club) Vargab Bakshi (Wix Studio) Jayneil Dalal (Sneakpeek.design) Saumya Saxena (Coinbase) Anushka Chhikara (CD of Storytelling, 10kdesigners) Madhur (CD & Co-founder, BX Cohort) 🎨 Hackathon Madness: Designers pushed creative boundaries through the Design Hackathon All-Nighter, submitting jaw-dropping work by 7 AM Sunday—a testament to grit and passion. 🎧 Silent Disco at 3 AM: When creativity hit a high, the silent disco brought rhythm and relaxation to the hackathon floor. 🍻 Sip & Paint with Bira 91: Day 2 kicked off with creativity on canvas (and in bottles) thanks to Phooling.Around. 🏆 Sundowner Awards Ceremony: The grand finale crowned team ‘Call Me Bro!’ as champions, with custom made 10kdesigners branded iPods for every member—shoutout to Purvi Gupta, Sriram B., Mridul S. , and Mehul Jain! 🎉 Epic After-Party: Because no legendary weekend is complete without one! A massive thanks to our partners— Spacekayak, Wix Studio, .824Club, Local Ferment Co, Chinita Real Mexican Food, and Bira 91—for making Siliconhalli a reality. Everyone has their community. Now, so do designers. Team Hub: Event Management and Hospitality: Adil Ilyas | Roys Ronaldo | Zuhayr Bhat | Mohammed Rafi, Saikat Mukherjee, Sadiq, Ubaid, Sam Sir Production Team: Siddarth Kumar | Jishnu S | Jayanth Kashyap | kshitij singh Branding and Design Team: Aashna Rao | Dakshata Khanna | Rachel Mammen Social Media Team: Jonathan Walton | Neha Dixit | Harishankar Sreekumar | Tanya V | Sanjna Ullas Acharya | Elita Jade D’Souza