Anoop George: Conversations like these are why we believe in mentorship. We are founders who happen to be investors, not the other way around. #mentoring #entrepreneurship Krishnakumar Natarajan, Parthasarathy N.S.
Meet KK (Krishnakumar Natarajan), One of the OGs of India’s Tech World The entrepreneur who made culture-first companies a thing before it was cool. Yep, he’s one of those rare leaders who doesn’t just lead—you feel like you can achieve the impossible just by being around them. He bet on me 20 years ago when he hired me into Mindtree as a Business Analyst. That opportunity opened doors, shaped my career, and ultimately led me to start Skwill AI. We recently caught up to chat about Skwill AI, the market, and the big hairy problems we’re solving. What followed was pure gold for any founder out there—especially if you’re building an enterprise SaaS company. Here are the must-know nuggets: 1. PLG is great, but... Businesses love the human touch. Product-led growth (PLG) is all the rage, but don’t forget—your customers still want to feel like they’re working with people, not just a platform. 2. Customer Success is your superpower. Start investing in it from Day 1, not after the first renewal. From pre-sale to ongoing execution, higher touch = happier customers = more revenue. And as you scale, make sure customer success scales with you. 3. Your competition is who your customer thinks it is. You might think you’re nothing like "Competitor A," but if your customer sees them as your rival, guess what? They are. 4. Users love you, but buyers hold the purse strings. Spend time with your users, learn their pain points, and capture their wins. But don’t forget to show your buyers the value you’re creating—they’re the ones who sign the checks. It was one of those conversations that reminds you why mentors are priceless and why selling to businesses is as much about relationships as it is about revenue. #Sales #Mentors #CustomerSuccess #MelaVentures