LatentView Analytics

LatentView Analytics

Business Consulting and Services

Chennai, Tamil Nadu 161,062 followers

Actionable Insights; Accurate Decisions

About us

LatentView Analytics Ltd. is one of the world’s largest and fastest-growing digital analytics firms. We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage. LatentView Analytics provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions. We specialize in Predictive Modeling, Marketing Analytics, Big Data Analytics, Advanced Analytics, Web Analytics, Data Science, Data Engineering, Artificial Intelligence, and Machine Learning Applications. We practice transparency and accountability at all levels. Every employee is aware of their responsibility and has access to every leadership level, including the CEO. We encourage our employees to think big and not be limited by current ideas and perspectives. Our long-term vision as a company is to inspire and transform businesses to excel in the digital world by harnessing the power of data and analytics. Awards and Recognitions - 3AI ACME Award 2022 for ‘Top Firms to work for in AI and Analytics in 2022’ - Best Blended learning strategy at the L&D Vision & Innovation Awards 2021 - Company recognized 9 consecutive times in Deloitte technology fast 50 - NASSCOM AI Award Winner 2018, AWS: Reinvent Case Study Presentation - ESOMAR- Winner at 2017 Netherlands Conference - Forrester: Strong Performer Forrester Wave, Customer Analytics Service Provider, 2019

Website
https://www.latentview.com/
Industry
Business Consulting and Services
Company size
1,001-5,000 employees
Headquarters
Chennai, Tamil Nadu
Type
Public Company
Founded
2006
Specialties
Marketing Analytics, Business Analytics, Supply Chain Analytics, Risk Analytics, Customer Analytics, Advanced analytics, Big Data, Social Media Analytics, Predictive Analytics, Data Analytics, Artificial Intelligence, Machine Learning, Subscription Commerce, Data Engineering, and Data Science

Locations

  • Primary

    Rajiv Gandhi Salai, Taramani

    Ramanujan IT City, 5th Floor, Neville Towers

    Chennai, Tamil Nadu 600113, IN

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  • Suite 418 – 4th Floor 5,

    Independence Way

    Princeton, NJ 08540, US

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  • 2540 North First Street

    Suite 108

    San Jose, California 95131, US

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  • 15333 NE 90th St

    Redmond, Washington 98052, US

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  • 16 Raffles Quay, #33-03 Hong Leong Building

    Singapore, 04858, SG

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  • # 03-124, 3rd Floor, Vaishnavi Signature

    78/9, Outer Ring Road Bellandur Village Varthur Uttarahalli Hobli

    Bengaluru, Karnataka 560103, IN

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  • Landsberger str. 302

    Munich, Bayern 80687, DE

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  • Zuidplein 36

    Amsterdam, North Holland 1077 XV, NL

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  • 37th Floor, 1 Canada Square, Canary Wharf

    London, E14 5AA, GB

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Employees at LatentView Analytics

Updates

  • We're happy to announce that Venkat Viswanathan, our Founder and Chairperson, has been awarded the Global Influencer Award 2024 by the CII Southern Region, Tamil Nadu, at the 22nd edition of CII Connect. This prestigious award honors Venkat's journey in shaping LatentView into a global leader in analytics and AI and also reflects his passion for all things possible through data. Congratulations, Venkat, on this well-deserved recognition.

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  • Not long ago, we interacted with chatbots for simple tasks—like tracking an undelivered package or canceling a flight—only to receive generic, scripted responses. Fast-forward to today, AI agents are tackling complex, real-world business challenges. It's amazing to see how far we've come. AI has evolved from a simple assistant that answers prompts to a creative, problem-solving partner that understands context and engages in natural, meaningful conversations. And the pace of this transformation is accelerating every day. From building dedicated labs for AI agent research to democratizing the creation of AI agents, this edition of the 'Why' axis sheds light on the growing role of this powerful technology across different industries.

    The name is Agent, AI Agent 007!

    The name is Agent, AI Agent 007!

    LatentView Analytics on LinkedIn

  • Gartner predicts that by 2025, at least 30% of GenAI projects will be abandoned mainly due to poor data quality, and failure to deliver business value. However, another Gartner survey highlights that successful GenAI deployments have led to impressive outcomes: 15.8% revenue growth, 15.2% cost savings, and 22.6% productivity gains. So, what sets apart the companies that succeed with GenAI from those that fall short? Vivek Singh, Growth Head – Hi-Tech at LatentView Analytics, outlines three key principles to help businesses evaluate, select, and enable GenAI use cases—ensuring risk management, cost control, and transformative results. Read more - https://lnkd.in/e3fntZTb

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  • We are happy that LatentView’s AI Penpal has been featured in the Databricks Generative AI Partner Accelerators and RAG Proof of Concepts. So, how did we create a smarter way to engage and convert customers using Databricks? Our inboxes are eternally overcrowded. Traditional email campaigns often fail to engage because they lack personalization, resulting in low response and conversion rates. To solve this, LatentView Analytics created AI Penpal using the Databricks Intelligence platform. AI Penpal leverages Retrieval Augmented Generation (RAG) and advanced models to create relevant, personalized emails. As a Databricks Elite C&SI partner, we continue to leverage the latest technological leaps of Databricks to create solutions that provide impactful outcomes to our clients. Central to this effort is our Databricks Center of Excellence (CoE), a dedicated hub for pioneering breakthroughs in data analytics and AI. With our partnership with Databricks, we strive to redefine what’s possible with data, and AI Penpal is one such transformative solution that improves sales funnel conversion through automated hyper-personalized emails. Read the Databricks blog here: https://lnkd.in/geQ-7R6v Read this blog to know more about AI Penpal: https://lnkd.in/gckqtGXV Vanessa Benavides | Sidhtara Tep | Vijay Balasubramaniam | Chelsea Weintraub

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  • Europe has made remarkable progress in AI adoption, and it is just the beginning. AI has the potential to transform industries and unlock new opportunities, but if misused, it can also have serious consequences. With the EU AI Act now in place, regulations are tightening, making it more important than ever to navigate this shifting landscape with caution and foresight. So, how can you harness the power of AI while staying compliant? At our recent event, AI Risk & Reward: Navigating the Business Landscape in Düsseldorf, Finn Raben shared key insights on successfully adopting AI and positioning your business for long-term success without crossing the compliance line. Here’s a snapshot of the main takeaways. Read more about the event: https://lnkd.in/gCr3Nn95

    View profile for Finn Raben, graphic

    CEO | Successful Business Leader | Strategic Growth Advisor | Change Consultant | Public Speaker

    LatentView Analytics’s most recent Round Table with clients and potential customers, centred around the theme of “AI Risk & Reward”, generated a terrific debate and discussion around the practicalities of implementing A.I. in business. For those of you who don’t know LatentView Analytics, they are a very successful “pure-play” Analytics company, who deliver real bottom-line value, and by that I really do mean: net profit improvement! I was honoured to give a laymans view of the current A.I. regulatory landscape, and it’s contextual setting (a summary of which is attached below) and wherein I referenced Elaine Rodrigo’s “recipe” for a successful AI implementation program – namely;   20 / 10 / 70 (its 20% data,  10% the algorithm,  and 70% the people!). We have always known that “Digital transformation” is really all about “People transformation”, and this is particularly relevant when it comes to the implementation and adoption of AI-supported systems.  While much of the context summarised below may already be known to you, putting it on a slide in front of an audience of interested parties provoked some very useful debates, particularly given the German market’s focus on, and adoption of, GDPR principles. At the end of the event, all the attendees were agreed that… 1) Not all A.I. deployments have been successful, implying training, comprehensive data governance, transparency, regular monitoring and constant human oversight are essential to success. 2) The European A.I. act has been designed to protect and promote “good” A.I. developments, and mitigate against nefarious versions; we also need to recognise that “good” A.I. is based on “good” data, so refer back to pt 1) above! 3) And finally, Start now! Whether its learning about AI, deploying AI or developing AI, we must understand it better to ensure we can safely realise its amazing potential. It was an excellent session, and the last word from LatentView was to underline that we must rethink how we approach AI, and that balancing innovation with responsibility should be the #1 priority for business leaders regardless of the industry they operate in. Sanjay Annadate 🤖 🧠 Thibault GEOUI 🧬 💊 Hartmut Wittig Sean Carney Angshuman Rajkhowa Egbert van Acht- Board Member, Strategic Advisor, Former CEO Venkat Viswanathan Pramad Jandhyala Reed Cundiff Simon Chadwick David Durnford Daan Versteeg Data & Insights Network Theo van der Steen #analytics #marketresearch #AI #bedatasmart #esomar #mrs #newmr #mrc #dmwf #insightsassociation

  • As we step into 2025, AI agents stand out as one of the most promising trends on the horizon. These agents are emerging as game-changers, transforming every aspect of business operations. Virtual agents and chatbots, in particular, are attracting significant attention. Gaurav Kumar, Business Head – Technology at LatentView, believes that one reason for this growing interest is the user-friendly interface that makes interacting with a bot feel natural—almost as if users are conversing with a colleague or participating in a group chat. This familiarity helps drive adoption and trust in these intelligent systems. Read more: https://lnkd.in/gAQFkGDh

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  • The AlcoBev industry is undergoing a spirited shift, with AI leading the charge. From enabling new product development to enhanced efficiency, GenAI has a lot of potential to offer. While many leaders already leverage GenAI, a significant gap remains between adoption and realizing the real, measurable value. At LatentView, we specialize in bridging this gap. From our experience in enabling global giants to move from GenAI pilots to production, we have designed frameworks that can help you make your GenAI initiatives truly effective. Here's how we make it happen.

  • Smiles, energy, and pure joy filled the air during our recent visit to a school in Mangadu. As part of our CSR initiative, we have partnered with the Madras Dyslexia Association (MDA) to support resource rooms for children with dyslexia in Tiruninravur, Mangadu, and Tiruvotiyur. The children’s infectious enthusiasm and bright smiles left a lasting impression on us, reminding us of our own childhood days. Their energy was not just heartwarming; it reminded us of the importance of creating opportunities where every child can thrive, regardless of their challenges. This initiative is just one piece of our larger commitment. Beyond our work with MDA, we are actively involved in six other projects focused on empowering government school students with the skills they need to succeed in the 21st century. At LatentView, we are passionate about nurturing young minds through education. Our commitment to providing equal opportunities for all will continue to grow stronger as we work towards a brighter future for every child.

  • The Thanksgiving Checklist: For Those Who Take Their Feast Seriously ✅ Claim your spot on the couch for the post-dinner nap ✅ Sneak a second slice of pie when no one’s looking ✅ Debate the correct way to make mashed potatoes ✅ Say “I’m so full” at least 10 times while reaching for more ✅ Watch the Macy’s parade even if you don’t care about the balloons ✅ Pretend the dinner table debate isn’t awkward We hope you tick all the boxes and enjoy every moment. Happy Thanksgiving!

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