KOSHA.ai participated at TiE Global at Mysuru today.
Held at the TiE Global Summit 2024, this insightful panel explored how cultural enterprises balance heritage, tradition, and innovation. Unlike typical startups driven by technology and scale, cultural enterprises focus on preserving cultural roots, empowering communities, and creating sustainable businesses through craftsmanship and storytelling. Moderated by Ms. Kanchana K V, CEO, NICEorg, four accomplished cultural entrepreneurs shared their journeys: • Ms. Pragya Batra, Co-Founder of Quirksmith, explained how her brand uses storytelling through poetry-inspired silver jewelry, attracting customers who resonate with its artistic vision. • Ms. Payal Nath, Founder of Kadam Haat, spoke about empowering marginalized communities through artisan capacity building. By connecting artisans with top Indian brands, her NGO bridges the gap between tradition and market demand. • Mr. Vijaya Krishnappa, Founder of Kosha, discussed ensuring authenticity in Banaras’s cluster economy. His venture uses technology to validate material integrity while sharing artisans' stories at scale. • Ms. Meera Ramakrishnan, Co-Founder of Zishta, shared her passion for reviving traditional kitchenware. She emphasized the uniqueness of handcrafted products, each carrying its own legacy and artisanal story. The session highlighted how cultural enterprises merge purpose and profit through authenticity, heritage, and community-driven growth. Watch Live Now: https://lnkd.in/gSdrNUQ9 Stay tuned for more insightful discussions from the summit! #TiEGlobalSummit #CulturalEnterprises #EntrepreneurshipWithPurpose #HandcraftedWithLove #TraditionAndBusiness #SocialImpact #BusinessLeadership #TiEMysuru #SustainableBusiness #CulturalBusinessStories