Ipsos in India

Ipsos Global Trends | One Week, One Trend Retreat to Old Systems: The View from #India The comfort of old structures has mass appeal in the face of an uncertain future. The world is changing faster than ever, and many people feel a sense of unease. Our latest Ipsos Global Trends report reveals that the majority wish their country was the way it used to be! This "Retreat to Old Systems" trend reflects a yearning for simpler times and a perceived stability of the past. As societal complexities grow, many are nostalgically drawn to the perceived simplicity and security of past structures. However, the "good old days" weren't good for everyone, and brands must carefully navigate this sentiment while embracing contemporary opportunities. Dive deeper into this fascinating trend and learn how to harness this critical tension between traditional values and modern advancements by exploring the Ipsos Global Trends full report in the comment below. What are your thoughts on this nostalgia flavour in today's world? Share your insights in the comments below! Amit Adarkar, Sakina Pittalwala, Krishnendu Dutta, Vivek Gupta, Ashwini Sirsikar, Parijat Chakraborty, Rinku Patnaik, Geeta Ravindranath Lobo, Madhurima Bhatia, Pallavi Mathur Lal, Deepak H, Anthony Ambrose Dsouza, Shruti Shroff Patodia, Gauri Pathak #India #IpsosReport #Ipsos #IpsosIndia #IGT

Just a day remains in 2024, and we are excited to explore the trends that will define 2025. From shifts in consumer behaviour to technological advancements, we are ready to uncover the insights that matter. Wishing you a prosperous and insightful New Year! Amit Adarkar | Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Reema Notani | Ananya Roy Mathur | Neetu Bansal | Chhavi Bhargava | Gauri Pathak | Geeta Ravindranath Lobo | Sakina Pittalwala | Anthony Ambrose Dsouza #Ipsos #IpsosIndia #Newyear

🔄✨ 2024 Wrapped for Ipsos India A peek into our top 5 highlights for 2024✨🔄 - More than 33 thought leadership reports, articles, and POVs were released by the Ipsos India think tank. - Newsletters for our Clients on specific sectors and India and global updates - Ipsos India has a strong CSR program focuses on education, upskilling, and training children and youth for a better tomorrow. - Did you catch our Experts on stage in 2024? - Ipsos India @ Events: Client Events, Industry Events and many more CEO Insights: Read Amit Adarkar's perspective on navigating future opportunities and challenges. Join us in celebrating a remarkable year and the journey ahead. Stay tuned for more insights! Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Reema Notani | Ananya Roy Mathur | Neetu Bansal | Chhavi Bhargava | Gauri Pathak | Geeta Ravindranath Lobo | Suresh Ramalingam | Cielo Remorin | Ahmad Suffian bin Ahmad Mazlan | Sakina Pittalwala | Anthony Ambrose Dsouza 🚀📊 #IpsosIndia2024 #Innovation #CommunityImpact

🌟✨ Discover the Unfolding Story of 2024 with #IpsosIndia Wrap! 🌟✨ This year has been nothing short of a blockbuster, filled with vibrant elections, economic shifts, and a thriving consumer landscape. As one of the most optimistic nations, India has set the stage for a future of innovation and growth. Dive into our #Wrap 2024, where we unveil over 33 insightful reports on themes like digital #marketing and #sustainability. 📖 Read from our CEO Amit Adarkar's perspective as he shares his thoughts on navigating the dynamic opportunities and challenges ahead. Let's journey into Amrit Kaal together, armed with unparalleled insights to shape the future of society and markets. Join us on this exciting #adventure! 🚀📊 Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Sakina Pittalwala | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Anthony Ambrose Dsouza | Jyoti Susarla Malladi #IpsosIndia2024 #CEOInsights #InnovationUnwrapped #AmritKaalJourney #Ipsos

The Indian nutraceutical market has been experiencing significant growth, driven by increasing health awareness and a focus on preventive health measures. The Ipsos Self-Care Survey provides great insights into consumer attitudes and behaviours toward supplement consumption. Taste, availability, and chemist endorsement are the three most important factors that govern supplement choice. Contact us to subscribe to the report for a detailed understanding of the self-care market in India. Our clients love it! Do see what Amitabh Mishra has to say about the report. Amit Adarkar | Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Pooja (Mehta) Doshi | Reema Notani | Ananya Roy Mathur | Neetu Bansal | Chhavi Bhargava | Gauri Pathak | Mahek Mirchandani | Geeta Ravindranath Lobo | Shambhu Khetawat | Amitabh Mishra | Suresh Ramalingam | Cielo Remorin | Ahmad Suffian bin Ahmad Mazlan #Ipsos #IpsosIndia #Selfcare #Health

Is your sustainability strategy making a real impact? Explore how a brand like Nature Valley can drive success through understanding macro and micro contexts, revealing the importance of ESG! Learn more:👉 https://lnkd.in/dk_KRZ4Z Amit Adarkar Shalini Sinha Jyoti Susarla Malladi Ruchi Govind Piyush Dixit Rinku Patnaik Vivek Gupta Geeta Ravindranath Lobo Madhurima Bhatia Pallavi Mathur Lal Krishnendu Dutta Ananya Roy Mathur Reema Notani Chhavi Bhargava Neetu Bansal #BrandTracking #Ipsos

#IpsosGlobalTrends | One Week, One Trend #Globalisation Fractures: Beyond Peak Globalisation | The View from #India In our interconnected world, there is strong faith in the benefits of globalization, bridging markets and cultures. The Ipsos Global Trends 2024 report reveals that trust in business leaders has strengthened among Digital Indians and Urban Masses, while pride in the nation has decreased significantly. For companies, this means crafting strategies that capitalise on this trust.   Learn more and explore strategies to thrive in this evolving landscape by exploring the Ipsos Global Trends full report. What are your thoughts on how organisations can build on this? Join the conversation in the comments below! Amit Adarkar, Sakina Pittalwala, Krishnendu Dutta, Vivek Gupta, Ashwini Sirsikar, Parijat Chakraborty, Rinku Patnaik, Geeta Ravindranath Lobo, Madhurima Bhatia, Pallavi Mathur Lal, Deepak H, Anthony Ambrose Dsouza, Shruti Shroff Patodia, Gauri Pathak #India #IpsosReport #Ipsos #IpsosIndia #IGT

#Ipsos is proud to be the Knowledge Partner at #ETDigiPlus Fest '24. Hear about key highlights from Deepak H on The State of Digital Marketing in India 2024-25 Report, 3rd edition, that was unveiled at the event, the #paneldiscussion he was a part of and the key #trends in #DigitalMarketing going into 2025, Key Trends: - Short-Form Storytelling - GenAI, as it continues to evolve in this space to aid Digital Marketers - ... Key Highlights of the Report: 1. Digital has taken over TV for the first time! 2. Digital will continue to grow at a fast space in 2025 3. Even though the outlook is soft for next year, digital marketing in India industry growth should be at 45 to 48 K Crores spending on digital marketing in 2025 -... Congratulations Deepak and Ipsos Strategy3 team! Thank you ET BrandEquity for a wonderful partnership once again! Amit Adarkar Vivek Gupta Geeta Ravindranath Lobo Jyoti Susarla Malladi Piyush Dixit Ashwini Sirsikar Rajashree Ivaturi Balaji Pandiaraj Neetu Bansal Ananya Roy Mathur Shalini Sinha Varun Markande . . .

#Sleep is important for health because it affects many aspects of the body, including physical and mental functioning, metabolism, and the ability to fight disease. Sleep deprivation is a growing problem among urban Indians. It is not surprising therefore that people are increasingly connecting sleep patterns with good health.   The Ipsos Self-Care Survey throws light on the connection between sleep and health. Get answers to your questions about this critical element of good health in the comment below. Amit Adarkar | Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Pooja (Mehta) Doshi | Reema Notani | Ananya Roy Mathur | Neetu Bansal | Chhavi Bhargava | Gauri Pathak | Mahek Mirchandani | Geeta Ravindranath Lobo | Shambhu Khetawat | Amitabh Mishra | Suresh Ramalingam | Cielo Remorin | Ahmad Suffian bin Ahmad Mazlan #Ipsos #IpsosIndia #Selfcare #Health

📲 People use healthcare apps for a variety of reasons. Such apps offer benefits to both consumers and healthcare providers. Apps can track various health metrics, such as weight, blood sugar, and activity levels, empowering individuals to take control of their health. They can also provide personalized insights, recommendations, and reminders for medications or appointments. 🔽 Despite these benefits, usage of healthcare apps remains low in India.   🦋 What % people use healthcare apps? 💻 What are the main reasons why people use healthcare apps? 👍 What % people actually use them regularly after downloading? What are the barriers for not using apps regularly?   ⛳ To find answers to these and many more questions related to digital health, look at the contact details in the comments. Amit Adarkar | Vivek Gupta | Rinku Patnaik | Krishnendu Dutta | Sakina Pittalwala | Madhurima Bhatia | Parijat Chakraborty | Pallavi Mathur Lal | Anthony Ambrose Dsouza | Gauri Pathak | Mahek Mirchandani | Ashwini Sirsikar | Shalini Sinha | Deepak H | Gillian Guerin | Geeta Ravindranath Lobo | Shambhu Khetawat #Ipsos #IpsosIndia #Selfcare #Health #Digital #Technology