Hue & Why

Latest on the Hue & Why journal. Our cultural researcher and columnist Swati Baweja explores the trajectory of the culture of curation. Read more at : https://lnkd.in/gJq3tb6T The Keyword is Curation - Eagle Eye Columns.

Branding for Somin-On - cognitive health B2B product brand. Arjuna Natural, the leading global manufacturer of standardised botanical extracts, now introduces another unique invention: the world’s first memory product standardised with the active molecule sominone. Naming, Visual Identity, Design Strategy, Design System, Key Visual, Imagery. Being a cognitive health product in the B2B space, it was critical to ensure easy association with ‘the active molecule’ (sominone), the benefit (cognitive health) and ‘the brain’. The use of ‘On’ in the name, the light rays creative device, and the use of stimulating colours signify being alert and having an active brain. Somin-On helps reduce neuro degeneration and improve overall cognitive performance. The molecule sominone boosts neurite outgrowth resulting in improved working memory, memory acquisition and memory consolidation; faster information processing; better learning; more accurate multi-tasking and decision-making; and greater ability to focus. #branding #designsystem #visualidentity #logodesign #colourpalette #verbalidentity #namingstrategy #keyvisuals #brainhealth #cognitivehealth #brandidentitydesign

Susan Mathen, Partner & Strategy Director, Hue & Why in conversation with Laura Perryman, Founder, Colour of Saying. Super stoked to have had the chance to do this exclusive interview with Laura - who has done such amazing work in the field of colour and continues to push boundaries - her latest being the stellar work in circularity in colour. Her Ethical Colour piece will be showing at the London Design Festival from 19th September. In this interview, Laura takes us through her fascinating journey within the world of colour - from establishing herself as a CMF expert, to starting her studio Colour of Saying, to authoring The Colour Bible, to pivoting to and being a trailblazer in the revolutionary climate positive approach to colour. Read on to delve into the world of colour and more specifically - circularity in colour and how this will influence trend forecasting, design and more. The posts have excerpts from this interview, do click on the link below to read the full version of the interview. https://lnkd.in/gJq3tb6T #colourindesign #cmf #colourtrends #ethicalcolours #londondesignfestival #colourinbranding

Yesterday was the inauguration of the Global HQ and R&D Centre of Acsia at Technopark, Thiruvananthapuram. Today, Acsia has grown to be the trusted partner of global automakers, and across the world more than 5 million vehicles carry the code written by Acsians. They have become a name to reckon with in the world of automotive technology. Wishing Acsia all the very best as they mark their 10th anniversary and begin a new chapter at the new office! Hue & Why is thrilled to have done the rebranding of Acsia last year and it was an immensely proud moment to walk through the 1000-seater facility at the Embassy Taurus Techzone at Technopark, TVM and look at how everything has come alive across touchpoints. A few snapshots from our visit (in fact, very few photos could be taken as most parts of the R&D Centre was off limits for photography due to the highly confidential nature of the work done there) - of the brand world, visual and verbal identity, and elements of spatial design and wayfinding signage design system. Acsia Technologies #rebranding #spatialdesign #wayfindingdesign #brandidentity #brandstrategy #colourpalette #typography #newoffice #acsiaglobalhqlaunch #acsiaranddcentrelaunch Team: Susan Mathen, George Abraham, Jossy Raphael, Neha Malik, Vipin Das, Pawas AK. Jijimon Chandran Rejeesh R Pillai Rajesh Panicker Anil Shahul Hameed Rajan Thomas Jayachandran R Gloria Joseph Jose Kunnappally Parvathy Sreekumar Rohan Thomas

Super Fresh on our Blog! Read the full story on the journal section of our website. — Design of the Games. ‘While the Cauldron might have been officially put out, the Kaleidoscope of emotions we experienced in the last two weeks will take some time to rest. So we had to ‘Olympicize’ this month’s feature. From the Olympic Cauldron rising into the Parisian sky, the Château de Versailles gardens that hosted the equestrian events to the triathlon in the most romantic river symbolizing Paris- The Seine, the City of lights indeed set up many a ‘City of stars, there’s so much that I can see’ Parisian moments for us. So, we set out to explore this play of architecture, culture, and community further- digging into the Olympic Architecture and Space design.’ — Our cultural researcher and columnist Swati Baweja takes us on a journey across some Olympic design stories. We hope you are as excited as we are to read through this interesting piece. Do click on the link and read the full story on our blog - link in bio. #olympics2024 #parisolympics #olympicsarchitecture #olympicsstadiums #zahahadid #deborahsussman #londonolympics #birdsneststadium #designwriting

Post the event at Manyata Tech Park, we have received multiple enquiries about the Ignite Sessions. We usually do this once a year and the 2024 round was already closed in April. We are opening this again and for this round - Applications close on 20th August. Those who are starting off on their journeys with creative services or design or content studios/agencies/labs have reached out for guidance on putting their offering together as a brand. While we have had informal chats, emails, zoom calls, coffee sessions around this topic, we decided to do the same in a more structured and formal manner some time ago. Calling for applications for the Creative Studio IGNITE Sessions (new round) - where founders of creative services studios (that have been around for less than a year) could benefit from these sessions. Swipe through for the details. Send us emails with links about your young studio and tell us why your application should be considered for these 1x1 sessions. Session fees, schedule and further details will be informed by email to the selected founders.

Snapshots from the Target Design Meet at Manyata Tech Park, Bangalore. Last week, we were invited to be a part of the Target Design Meet at Manyata Tech Park, Bangalore. Susan Mathen , Co-Founder & Strategy Director, Hue & Why was one of the panelists for the Panel Discussion on Pursuit of Design Excellence - along with Dr. Geetha Narayanan, Founder Director of Srishti Art and Design School, and Anushka Sani, Founder & Creative Director of Thought Over Design - moderated by Rakesh Mishra, SVP Marketing & Digital at Target India. The panel covered topics ranging from future skills in design, the interplay of strategy & design, design collaboration and more. George Abraham , Co-Founder & Creative Director, Hue & Why, was also part of the networking session with young designers and professionals who attended the meet. A huge thank you to the enthusiastic team at Target India for the truly amazing manner in which they conceptualised and executed the entire event - the attention to detail was commendable. And it was great to see the turnout despite traffic, rain and a pretty short notice for the event. #designmeet #designstrategy #designthinking #strategicdesign #brandstrategy

A Brand Archetypes session that we recently conducted. From Jungian archetypes to The Hero & The Outlaw to Joseph Campbell’s Hero’s Journey to mini capsules on the 12 Brand Archetypes - we had a great discussion on how the brand world that will be developed will change depending on the archetype choice as well. #brandstrategy #brandarchetypes #brandconsulting

Hue & Why, in conversation with Issac John, Co-Founder, Ivory - a pioneering age tech startup specialising in brain health. Prior to his entrepreneurial journey Issac has led marketing for Discovery APAC, Puma India, HealthifyMe and more. So excited to have had this opportunity to chat with Issac John In this interview Issac talks about repositioning Puma from a lifestyle focused brand to a performance oriented brand in India, about how HealthifyMe moved from being a calorie counting app to a brand that changes one’s life, about how Discovery+ straddles the thin line between being a Magician Archetype brand without losing the wisdom aspect of the Sage Archetype, about conceptualising Ivory - the age tech startup brand that he cofounded, and more. Head over to our journal to read the detailed responses and the entire interview at: https://lnkd.in/e5zPxuEx Thank you, Issac, for the lovely conversation and for being such a sport! Was such a pleasure… :) #inconversationwith #marketing #lifestyle #sportsbrand #health #healthandwellness #fitness #brandrefresh #brandstrategy #puma #discoveryplus #brandrepositioning #brandarchetypes

Thrilled to announce our strategic partnership with Scentfolio® for olfactory branding! We truly believe that this partnership will help strengthen our larger vision of ensuring a brand world is translated across touchpoints - for which vertical expertise specialists are critical. Olfactory branding - creating signature scents that bring alive a brand world in the best manner - is where Scentfolio comes in. Once we have the Brand Strategy and Brand Design in place, here’s yet another way in which the Brand Experience will be crafted. Here’s a short note on the olfactory branding partner: ‘Scentfolio is a perfumery founded by a fragrance enthusiast, crafting scent-scapes to envelop you in freshness. A brand that celebrates the art of perfumery with a focus on creating a unique sensory experience, Scentfolio offers a refreshing and vibrant blend of fragrances, combinations designed to invigorate and provide a sense of awe. Scentfolio’s commitment to olfactory branding allows them to create distinctive and memorable scents that resonate on a personal level, and also stand out in the world of fragrance.’ We are really excited about the possibilities and hope to create some magic together!! #olfactorybranding #strategicpartnership #brandworld #perfumery #signaturescent