When your vision is to transform an industry, there’s no looking back. At FieldAssist, 2024 was a year of bold moves and relentless innovation. We didn’t just solve problems; we redefined how FMCG brands operate, connect, and scale. Every feature, every upgrade was driven with a purpose to empower businesses to thrive in an ever-evolving market. FAi, our AI-powered sales assistant, set a new standard in precision and planning. The Distributor Management System delivered real-time insights that strengthened partnerships. Tools like the FA App and ModMart equipped sales teams to perform at their best, while Van Sales automation simplified operations like never before. We brought data to life with FA Analytics, reshaped retailer engagement with FA Retail Connect, and introduced smart solutions like Beat-o-Meter and FA Flo to optimize everyday processes. And with innovations like FA Battleground and Contactless SFA, we’ve made productivity effortless and teams unstoppable. But transformation is never complete. 2024 was just the beginning of how we’re reshaping FMCG success. The road ahead is brighter, smarter, and full of possibilities. Explore how we’ve redefined the future and get ready for what’s next. Read more. #2025 #Innovation #AI #FMCG #SupplyChain #CPG #FMCG #ConsumerGoods #DigitalTransformation
FieldAssist
Software Development
Gurugram, Haryana 27,241 followers
Empowering CPG brands with 3i growth strategy- Information, Insight, & Impact, powered by FAi - AI/ML RTM sales platform
About us
FieldAssist is a top-tier SaaS platform providing cutting-edge Sales Transformation. It integrates the power of Distribution Management System (DMS) and Sales Force Automation (SFA) to optimize sales efficiency, enable data-driven decision-making, and streamline distribution operations. >> Impact focussed Online DMS Pioneer - Rs. 20 Cr+ Claims settled monthly - 10 lakh Invoices processed daily - 99.6% of uptime on E-invoices & E-Way - 18,000 Invoices daily on E-invoices & E-Way - 1100 Distributor Nodes deployed in under two months - Capacity to process 200 invoices in less than 5 mins - 600+CPG customers - Spread across 10+ countries in Southeast Asia, the Middle East, and Africa - Reaching 75 lakh retail outlets across GT and MT daily. Whether you are a large enterprise or a mid-size company, FieldAssist scales to meet your expectations, ensuring everyone benefits from our transformative solution. At FieldAssist, we envision a world where your distributors and retailers experience a seamless sales and distribution process and where stockouts, claim processing delays, and invoicing bottlenecks are all in the past. Our platform goes beyond surface-level issues and offers revolutionary and innovative modules tailored to help you achieve your goals, such as route optimisation, range selling, beat optimisation, and gamification. FieldAssist is a 'Proud Partner to Great Brands,' like Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others. Your success is our driving force! Watch your operational efficiency improve, customer satisfaction skyrocket and experience new business growth opportunities only with FieldAssist. Stay ahead of the competition, enhance efficiency, and achieve unparalleled business growth with FieldAssist.
- Website
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https://www.fieldassist.com
External link for FieldAssist
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Gurugram, Haryana
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Sales Force Automation, Secondary Sales Automation, SFA, FMCG, Apparel, Retail, Consumer Goods, SaaS Platform, Distributor Management System, DMS, Modern Trade, General Trade, CPG, GT/ MT, and Sales & Distribution Transformation
Products
FieldAssist Distributor Management System (DMS) - Mobile first, Ready stock enabled and Rural DMS
Advanced Distribution Management Systems
FieldAssist is a next-generation Distributor Management System (DMS) that empowers CPG companies to increase sales revenue by efficiently managing their distributor networks and inventories. How FieldAssist DMS can supercharge your brand and product sales: 🛒 Automatic Replenishment System (ARS): Stock nearing depletion gets replenished automatically with intelligent Machine Learning algorithms. 💸 Full tax and GST compliance: Experience tax and GST-compliant invoicing and easy integration with GST Suvidha Providers (GSPs) and your billing software. 💰 Faster Claims Settlements: Claims can be submitted in one click. Keep your distributors’ wallets flowing so that they can buy more of your products with the extra liquidity. Other Benefits: 📈 Real-time Data Analytics 🚚 Seamless Inventory Management 💵Smarter Hassle-free Invoicing 🤝 Robust integrations and RESTful APIs 🪙 Affordable Financing Options
Locations
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Primary
Universal Trade Tower, 149, First Floor,
952, Sohna - Gurgaon Road, Block S, Sector 49,
Gurugram, Haryana 122018, IN
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Off. 31, Ascent Business Center, T-15, Sej Plaza, Marve Road, Malad (W)
Mumbai, Maharashtra 400064, IN
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19th main, 23rd cross, 80th Feet Rd, Sector 2, HSR Layout,
1st Floor, #800
Bengaluru, Karnataka 560102, IN
Employees at FieldAssist
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Varun Pandey
CTO at FieldAssist | Transforming Route-to-Market capabilities of CPG companies across the value-chain
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Puneet Gupta
COO at FieldAssist
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Toshi Jain
An HR Leader with extensive experience of Talent Management, Organizational Development, Competency mapping, Process improvisation, Succession…
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Adit Chauhan
Experienced Techno-commercial Leader | CPG and Retail
Updates
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We are Hiring!! Our SME team is growing, and we’re on the lookout for passionate and talented sales professionals to join us! If you have a flair for software sales, we’d love to hear from you! Send your resume to ta@flick2know.com. For additional opportunities, don’t forget to visit our career page - https://lnkd.in/gCxrKnyZ #Softwaresales #insidesales #ITsales #erpsales #sales #hiring #jobopportunities #urgentopening
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🌟 A heartfelt thank you note from FieldAssist 🌟 As we are stepping into 2025, let’s take a walk into our memory lane. Once, someone said, "The people who are crazy enough to think they can change the world are the ones who do." Today, we stand here, feeling truly thankful. Thankful for the trust you’ve shown, for the belief you’ve had in us, and for the journey we’re walking together. At FieldAssist , our dream has always been to make businesses smarter, smoother, and stronger. With every new step, we learn, grow, and think, "What more can we do to make this world of sales and distribution a little better?" To every customer, partner, and team member – you are the reason we wake up each day, excited to build, to innovate, and to dream big. Together, let’s keep moving forward and create a future that inspires us all. Here’s to 2025 and beyond. Let’s make history, one breakthrough at a time. #HappyNewYear2025 #InnovationAtWork #NewBeginnings #ClientSuccess #Teamwork #FutureForward #AIInnovation
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🌟 Happy New Year! Let’s make 2025 extraordinary. 🌟 As we stand at the threshold of a new year, we pause to reflect on the incredible journey that brought us here. 2024 wasn’t just a year—it was a chapter filled with challenges conquered, lessons learned, and milestones achieved. 💼 To our clients: Your trust has been the foundation of everything we’ve built. Every partnership was a step toward transforming businesses and breaking boundaries. You didn’t just believe in us—you believed in what we could achieve together.🙏 👩💻 To our incredible team: You were the dreamers and the doers, the architects of change. You faced obstacles head-on, pushed limits, and turned ideas into reality. Your passion and resilience light the way forward. 🌟 🚪 As we step into 2025, let us embrace the unknown with courage and curiosity. This is the year to open new doors, 🔧 create new opportunities, and reshape what’s possible. Innovation isn’t just a tool—it’s the mindset that will guide us to reimagine CPG industry and impact lives. 🎉 Together, we will keep moving forward—building, learning, and growing. Let’s make bold ideas happen and create success stories to celebrate. 🎊 #HappyNewYear2025 #InnovationAtWork #NewBeginnings #ClientSuccess #Teamwork #FutureForward #AIInnovation
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The hiring insight you didn’t see coming! When it comes to hiring, here’s an unconventional approach from Samrat Banerjee, CIO of Emami that might surprise you. “I look at people who are not toppers in their grades. No disrespect to those who excel academically. But in my experience, toppers often come with very high expectations. If someone has always scored 95%+ in their life, even an 8/10 performance rating might feel like a disappointment, and then they might move out.” That does make sense in a way because adaptability and resilience often shine through in those who’ve faced challenges and learned to grow through them. Samrat dropped so many fascinating nuggets of wisdom and experience that we had to create 2 episodes out of his recording! Catch Part 1 of Samrat’s full episode on What the F…MCG?, Season 2, the podcast from FieldAssist, where Chitransh Jain and Puneet Gupta chat with him about How this CIO mastered Digital Transformation decades before it became a buzzword! Link in the comments below. Divir Tiwari Chitransh Jain Puneet Gupta Nikhil Patwari Nikhil Aggarwal Samrat Banerjee #SalesforceAutomation #SFA #FieldAssist #FMCGStories #IndianFMCG #DigitalTransformation
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At FieldAssist we believe in celebrating every win—big or small!💫🤩 Our team shoutouts are a way to recognize the incredible efforts, teamwork, & passion that fuel our success every day.🤟 Whether it’s a job well done, a milestone achieved, or simply spreading positivity, these moments remind us why we’re stronger together. Here’s to keeping the spirits high & the motivation soaring—because a little appreciation goes a long way! #Teamwork #EmployeeRecognition #WorkplaceCulture #Motivation #Innovation #Creativity #Appreciation #Gratitude
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1,500 distributors 5,00,000 retailers 1 name - Goldiee masale 🏆 We’ve all seen the Salman Khan ads. Goldiee Group has always been a name associated with quality and innovation. Its journey from humble beginnings in Kanpur to a national household name, and subsequently from a spices manufacturer to a diversified FMCG brand - is as awe-inspiring as a Salman Khan action movie. 🤝 FieldAssist is proud to partner with Goldiee in its quest to reach the ₹5000 cr dream. With FieldAssist suite of products, Goldie has been able to achieve 📈 25-27% increase in effective outlet coverage 📲 26% improvement in Productive Calls 🚀72% Order to Invoice in Secondary Sales 🚀75% Order to Invoice in Primary Sales 📚Read our new case study on how FieldAssist products enabled Goldiee Group to unlock a new phase of growth with ✔️Real-time updated data ✔️Complete inventory visibility ✔️Optimized beat plans ✔️Seamless integration with Microsoft Navision ✔️Full scheme transparency ✔️Zero PO foreclosure and more! 👉 https://lnkd.in/g5-4TvvE #distribution #cpg #fmcg #spices #innovation #salesautomation
Goldiee Masale “Spiced Up⬆️” Its Sales & Distribution with FieldAssist
https://www.fieldassist.com
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🎄Christmas Beats, 🎅 Team Feats, Holiday Glow, Ho Ho Flow! This wasn’t just another day, it was a celebration of joy, surprises, and the magic of togetherness. From being each other’s Secret Santas to sharing silly guesses and heartfelt laughter, the day reminded us of the beauty in simple moments. A thoughtful gift, a warm smile, or even a playful exchange - these aren’t just small acts. They’re the threads that weave a stronger bond within our FieldAssist family. They’re what make us more than just a team! This Christmas, we salute the spirit of teamwork that turns ordinary occasions into unforgettable celebrations. It’s this energy, this gratitude, that drives us to dream bigger, work harder, and celebrate every milestone together. As we wrap up the day and look toward 2025, let’s carry this festive warmth with us. Let’s transform challenges into opportunities, ideas into actions, and everyday moments into memories that inspire. Here’s to a brighter, bolder, and even more magical year ahead. Wishing you all a Merry Christmas and a sparkling New Year! #christmas2024 #teamwork #workplacevibes #corporatecelebration #secretsanta #funatoffice
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Imagine being 15 years ahead of time! Samrat Banerjee, CIO of Emami Ltd, knows a thing or two about it. Back in 2008-2009, when smartphones weren’t even a thing yet, Samrat rolled out a Dealer Management System across 1,000+ distributors. Sounds futuristic, right? Here’s what he did: ➡️ Gave out heavy, rugged Motorola devices costing ₹1 lakh each - yes, per device! ➡️ 4,000 salesmen received this device with a running a custom-made app. ➡️ The company got day-end visibility into daily business operations at a time when most businesses were still grappling with getting monthly insights. We cannot imagine the amount of conviction that he must have had at the time to pull off an expensive and potentially risky move like this one. This wasn’t just an investment in technology—it was a leap of faith and a vision for the future of FMCG distribution. A decade and a half later, this move still remains a shining example of what bold thinking and early adoption can achieve in driving business transformation. Samrat shares these and many more insightful stories from his life, work and how he stumbled into technology – and loved it! Catch Part 1 of Samrat’s full episode on WHAT THE F...mcg?, Season 2, the podcast from FieldAssist . Link in the comments below. Divir Tiwari Chitransh Jain Puneet Gupta Nikhil Patwari Nikhil Aggarwal Samrat Banerjee #whatthefmcg #salesforceautomation #SFA #FieldAssist #fmcgstories #indianfmcg #digitaltransformation
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Is your store truly “Perfect”? Consumer habits are evolving, and the CPG landscape is shifting faster than ever. With 40% of India’s snacking market controlled by regional players and challenges like data contextualization, rural penetration, and tech consolidation, brands need to rethink their game. The solution? A Perfect Store strategy powered by AI and actionable insights. ➡️ Boost team adherence to KPIs by 35-46% ➡️ Increase new product visibility by 20% ➡️ Drive 90% accuracy in compliance detection This isn’t just theory. It’s real, measurable transformation. 👉 Explore how the FieldAssist Intelligence Suite (FAi) is helping brands conceptualize, execute, and maintain the Perfect Store in our latest white paper. Link in the comments! #FMCGInnovation #perfectstore #CPGLeadership #retailrech #FieldAssist