CUSP

#Empowered Teams in 2025! We are excited to share "The Firestarter Framework," a step-by-step strategy for invigorating your team's motivation, energy, and commitment. 📊 Backed by behavioural insights and tailored for today’s dynamic workplaces, this framework helps leaders: ✅ Set crystal-clear expectations (no more ambiguity!) ✅ Recognize contributions meaningfully and consistently ✅ Empower autonomy while aligning with organizational goals ✅ Foster purpose-driven work connected to bigger missions ✅ Invest in growth opportunities that excite and engage 2025 is the year to stop managing and start inspiring. Are you ready to spark a shift in your team's culture? Start here. Start now. 🚀 Link to the full article in the comments below 👇 👇 👇 👇

MRR dropping? Look deeper. Customers don't care about your MRR. They do care a lot about the impact. The Recurring Impact - the **value you consistently deliver**, month on month. Signs you're falling short: • Rising customer complaints • Slow feature adoption • Minimal improvement in client metrics • Increasing support tickets • Churn to competitors The fix? Focus on outcomes, not just features. Make impact visible: • Regular customer surveys • Usage metrics analysis • Progress tracking on client goals Quantify your impact: • Productivity gains • Revenue growth • Cost reduction • Risk mitigation • Time savings Scale your impact: • Smooth out friction points • Develop impactful features • Align marketing with tangible outcomes • Refine customer success processes • Tie employee incentives to impact metrics Remember: High impact = High retention = Growing MRR Next time churn rises, ask yourself: What's our Impact Quotient? #CustomerSuccess #SaaS #BusinessGrowth What's your take on measuring impact? Share below

🚀 "𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐢𝐬 𝐇𝐞𝐫𝐞 – 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐑𝐢𝐝𝐞 𝐭𝐡𝐞 𝐖𝐚𝐯𝐞?" At the recently concluded AWS re: Invent, Ruba Borno dropped some game-changing insights that every partner and ISV needs to hear. 🌟 99% of AWS's top customers are now buying through Marketplace. This isn't just a trend—it’s a tidal shift in how software gets distributed, sold, and scaled. Here’s what stood out: 🛒 Buy with AWS is now live! Partners can turn their websites into co-branded AWS Marketplace storefronts. Customers can search, discover, and procure right from your site. 💡 Think about what this means: Your reach expands exponentially, and procurement becomes seamless. 📈 The Numbers Don’t Lie: Forrester says marketplace partners see: 📍 234% ROI 📍 50% faster deal closures 📍 4-5x richer deal sizes And AWS keeps sweetening the pot: 💰 Uncapped funding for modernization deals. 🎯 Expanded SaaS co-sell benefits for all ISV Accelerate partners starting January. 🌱 Greenfield Customer Engagement Incentives – because 80% of migrations now involve partners. 💬 Matt Garman summed it up perfectly: "Customers are thinking about growth and revenue. Help them go faster. Help them lean in." This is your moment to scale, to innovate, to lead. Whether you’re an ISV, a GTM leader, or a partner, the Marketplace is no longer optional—it’s the future. What’s your strategy for 2025? Drop your thoughts below! 👇 #AWS #CloudMarketplace #GTMStrategy #Innovation

Congratulations to you, Dr. Joseph Shields, Rangarajan Padmanabhan and the entire team at CUSP ! It's inspiring to see your impact on a global scale, driving growth for innovative companies like Radpoint Sp. z o.o.. in partnership with Amazon Web Services (AWS). The power of #AI and #Data in healthcare is undeniable, and it's exciting to witness this partnership shaping the future of Teleradiology. #AWS #Collaboration #Partnership #PTP

Ever noticed how the rise of AI in B2B marketing feels like giving a supercomputer to an artist? 🎨 + 🤖 Our latest deep dive reveals something fascinating: as tech gets smarter, the human touch isn't just surviving – it's thriving. 📌The data is in: 67% of marketers are pumping more money into brand building, while 88% of CMOs are pushing for bolder campaigns. (Yes, we see you there, trying to convince your CFO that creativity can be measured! 😉) 📌Drawing from LinkedIn's comprehensive study of 2,000+ marketing leaders, we unpack why tomorrow's marketing superstar might need both ChatGPT AND charisma. 📌 Whether you're a CMO wondering about your next strategic move, a marketing leader balancing budgets with boldness, or a C-suite executive trying to understand why your marketing team needs both data scientists AND storytellers – this one's for you. Ready to see how being more human might be your best tech strategy? 👇👇👇👇 Link to full article in comments. hashtag#B2BMarketing hashtag#FutureOfMarketing hashtag#MarketingLeadership hashtag#CMOLife hashtag#AIStrategy

🚀 Exciting Milestone Alert!   We’re thrilled to announce that #AceCloud has successfully completed the Amazon Web Services (AWS) Partner Transformation Program (PTP) – a transformative 100-day journey focused on elevating our vision, strategy, and operational excellence. This structured program, backed by continuous guidance and collaboration with #AWS, enabled us to: ✅ Refine our approach to innovation. ✅ Identify new growth opportunities. ✅ Align our strategies to deliver even greater value to our customers in the cloud space. A heartfelt thank you to the amazing CUSP Services team Dr. Joseph Shields, Rajeev Karkhanis, CCXP and MB Sam - Revenue Growth Coach for their unwavering support and for helping us shape a roadmap for sustained success. We’re excited to bring these plans to life and drive meaningful outcomes for our customers. Stay tuned for what’s ahead! 💡☁️ Rajesh Tripathi | Sohrab Pawar | Amit Narula | Raman Rana | Akhil Khandelwal | Yukti Tandon | Amit Nevatia | PP Sunil Acharya | Bhuwan Mathur | Kriti Sharma #CloudComputing #Innovation #DigitalTransformation

Ever noticed how Marketing and Sales teams sometimes act like awkward teenagers at a school dance - hanging out in different corners, barely making eye contact? 🤦♂️ Just wrapped up an article on turning this classic disconnect into a smooth partnership through an integrated funnel approach. ⌛⌛⌛Think of it as an hourglass where Marketing's nurturing flows naturally into Sales' converting, instead of the usual "here's a lead, good luck!" toss over the wall. Link to the article in the first comment below. 👇👇👇👇👇 Here's the thing - when these teams sync up properly, it's like watching a well-choreographed dance routine. 👯👯 📌I've broken down the exact stages, transition points, and KPIs that matter (no fluff, just the stuff that works). 📌If you're tired of seeing potential revenue leak through the cracks between Marketing and Sales, this one's for you. 🔗🔗🔗 Click on the article below if you'd like to check out the full piece on turning your revenue engine from a sputtering scooter into a well-oiled machine. 👇👇👇👇 hashtag#RevenueGrowth hashtag#B2B hashtag#SalesStrategy hashtag#MarketingStrategy hashtag#IntegratedMarketing hashtag#SalesEffectiveness

This is a fabulous opportunity for CUSP Dr. Joseph Shields and Rajeev Karkhanis, CCXP to facilitate the AWS Partner Transformation Program PTP for the fantastic and committed team at AceCloud. Looking forward to hearing more updates on the progress made. #AWS #AWSPartnership #Innovation #PTP #Transformation #value

"Organisation Design Explained: The Evolution of Corporate DNA" Ever wonder why some organizations thrive while others stumble? The latest McKinsey research reveals a striking reality: over 40% of organizations struggle with structural complexity that significantly impacts their business performance. The truth is stark: only half of business leaders feel their organizations can effectively anticipate and respond to external shocks. At the same time, two-thirds report that their structures could be more manageable and efficient. Traditional management philosophies are being challenged in today's boundaryless business world, where every organization is digital and hybrid work is the norm. The employee-employer contract isn't just being renewed but completely reimagined. Critical insights from analyzing global organizations: • Traditional hierarchies are giving way to adaptive structures • Leadership needs to be more self-aware and inspiring • Organizations must balance speed with resilience • The capability gap is widening in the age of AI The message is clear: organizational design isn't just an HR exercise – it's your company's DNA. In a world where industries are increasingly boundaryless and digital transformation is non-negotiable, sticking to outdated structures isn't just risky – it's a competitive disadvantage. Would you be ready to change your organizational structure? The rewards of getting it right are significant. The question isn't whether to change but how fast you can adapt. #OrganizationalDesign #CorporateStrategy #BusinessTransformation #LeadershipInsights #FutureOfWork

🔫 "Don’t spray and pray with your marketing—instead, aim and convert with precision." Execution isn’t just the king—it’s the whole kingdom. Here’s the hard truth: you can have the best strategy in the world, but you're going nowhere if you can’t execute it. 🧭 Here are five tried-and-tested strategies we’ve used to drive results. Ready? Let’s go. 📍 1. Google Ads aren’t a lottery. Stop treating them like one. We’ve all seen companies throwing money at vague keywords like “business software” and wondering why they don’t get leads. Instead, we focused on specific, high-intent terms like “HR software pricing comparison” or “best payroll tools for SMEs.” The result? Actual leads, not just clicks. Remember: impressions don’t pay bills, conversions do. 📍 2. Cold outreach isn’t dead—but bad outreach should be cremated. Nobody wants to read another boring, automated “I’d love to connect” message. Instead, we led with insights. “Hey, businesses like yours are losing 40% on inefficiencies—here’s how.” The response rates? Tripled. Lesson: if your outreach doesn’t feel human, it won’t land. Take time to know your prospect. 📍 3. Milk your customer stories for all they’re worth. That customer success story you’re sitting on? It’s a goldmine. We turned one story into 15 pieces of content: a LinkedIn post, an email, a short video, an infographic—even Google Ad copy. Engagement went up 4x. Think of it as biryani—made once, enjoyed in different ways. 📍 4. Demos that actually teach, not just preach. Nobody wants a demo that’s a glorified product brochure. We flipped the script by starting with: “Here are three ways you’re losing revenue—and how we can fix it.” Close rates shot up by 40%. Here’s the trick: make the demo a conversation. Listen more, talk less, and tailor everything. 📍 5. Partnerships: Less Bollywood romance, more strategic alignment. Partnerships can be a game changer—if done right. We doubled our pipeline by collaborating with complementary tools and creating joint solutions. But here’s the thing: don’t jump in too fast. Test with three joint customers before making it official. Think long-term compatibility, not instant gratification. 🚀 None of this is rocket science—it works because it’s backed by relentless execution. Start with the basics: focused Google Ads, tailored cold outreach, or a powerful customer story. ✅ Measure, iterate, and scale. Curious to dig deeper? I’ve shared the link to the full article below in the first comment. The article comes with templates and real examples. 👇 👇 👇 👇