🎄 Naughty or Nice? How Did Your Loyalty Program Do This Year? The holidays are the perfect time to reflect—not just on gifts and celebrations, but on how your loyalty efforts performed in 2024. Did you delight your customers, or leave them wanting more? Are you building stronger connections, or just scratching the surface? Our latest article by Randy Hernandez, VP of Strategy at Capillary, breaks it down: practical tips, key questions, and strategies to help you assess where you stand—and where you can improve. From understanding your customers better to driving real engagement, it’s time to turn insights into action. 🎁 Dive into the full article here: https://lnkd.in/g4qSGB7Y #CustomerLoyalty #HolidaySeason #CapillaryTechnologies #LoyaltyGrowth
Capillary Technologies
IT Services and IT Consulting
Bengaluru, Karnataka 158,155 followers
Powering 400+ Brands to Delight 1 Billion+ Customers Globally Through AI-Driven Loyalty and Engagement Solutions
About us
Founded in 2012, Capillary Technologies offers end-to-end loyalty programs, a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. With a presence across the United States, India, Middle East, and South East Asia, Capillary powers a diversified product suite of end-to-end loyalty programs across 30+ countries, working with 250+ brands including Asics, Puma, Tata, Shell, Fossil, Sephora, Jotun and Domino's Pizza and many more from verticals such as apparel, footwear, supermarkets, conglomerates, manufacturing and electronics, pharmacy and wellness, fine dining and QSR, luxury, entertainment, oil and gas, travel and hospitality. With a massive reach of 875 million+ consumers and processing 1.97 billion+ transactions, Capillary Technologies’ promoter i.e., Capillary Technologies International Pte. Ltd. has the backing of Swanland Investment ltd. (an affiliate of Warburg Pincus), Sequoia Capital India Growth Fund II Ltd., Avataar Ventures Partners I, and Filter Capital Fund I Ltd.
- Website
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https://www.capillarytech.com?utm_source=Linkedin
External link for Capillary Technologies
- Industry
- IT Services and IT Consulting
- Company size
- 501-1,000 employees
- Headquarters
- Bengaluru, Karnataka
- Type
- Privately Held
- Founded
- 2012
- Specialties
- OmniChannel Engagement & Commerce, eCommerce Platform, CRM and Loyalty, Customer Analytics, O2O Commerce, Marketing Cloud, Insights, Loyalty, Anywhere Commerce, Engage, Retail, Consumer Business, and Retail Analytics
Locations
Employees at Capillary Technologies
Updates
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What a fantastic evening at CapConnect in Mumbai! 🍻 We hosted a no-agenda mixer where Capillary customers and thought leaders from the loyalty space came together for an evening filled with engaging conversations, meaningful connections, and plenty of New Year cheer. This is just the beginning—CapConnect is one of many events we’re planning to bring the best minds in loyalty together. 🚀 Here’s to building stronger partnerships and creating unforgettable experiences in 2025 and beyond! #Capillary #CapConnect #Customers
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In this week’s edition of #LoyaltySpotlight, we turn our focus to Vietnam—a market set to witness significant growth, with rising disposable income fueling consumption and spending by 2035. Despite global economic disruptions, Vietnam’s CAGR is projected to grow by an impressive 9.8% by 2028. So, how can brands seize this opportunity and thrive in one of the most promising markets? Here are 6 key strategies to win the hearts of Vietnamese customers, build lasting connections, and drive business growth. 🚀 Read more here: https://lnkd.in/g9x2KHuU #vietnam #asialoyalty
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🚨 𝗙𝗿𝗮𝘂𝗱 𝗔𝗹𝗲𝗿𝘁 🚨 It has come to our attention that fraudsters are misusing Capillary Technologies’ name, logo, and letterhead to share fake job offer letters. These individuals are impersonating former HR personnel and demanding money for "training programs," falsely promising a job offer upon completion. We want to make it clear that 𝗖𝗮𝗽𝗶𝗹𝗹𝗮𝗿𝘆 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝘆 𝗳𝗲𝗲𝘀 𝗮𝘁 𝗮𝗻𝘆 𝘀𝘁𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 and that all official communication from our team will always come from an email ID ending with @capillarytech.com. Our team has already taken action and filed a complaint with the Cyber Crime authorities to address this issue. In the meantime, we urge everyone to remain vigilant. 🔒 𝗛𝗼𝘄 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳: - Verify job offers directly with us through our official website or channels. - Do not share personal or financial details with unverified sources. - Report any suspicious activity to us immediately. Your safety and trust are of utmost importance to us. Let’s work together to stop these fraudulent activities. #FraudAlert #StaySafe #CapillaryTechnologies
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Leadership isn’t always about having all the answers—it’s about navigating the unknown with #resilience. 💪 This is one of the biggest lessons Aneesh Reddy, CEO and Founder of Capillary has learned in the last 16 years of building Capillary. In an exclusive with Forbes India, Aneesh reflects on the emotional highs and lows of being a founder, temporarily stepping back as CEO, and learning the value of disciplined execution to scale a global business. Read the full article here: https://lnkd.in/gZWnydSX #founderstories #mention #aneeshreddy
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Our next featured Captain is a storyteller at heart—crafting narratives that engage, inspire, and connect with the right audience. 🌟 Meet Anjali R Pillai, Senior Marketing Associate at Capillary. 👩💻 At Capillary, she’s found the space to experiment, learn, and grow—honing her marketing skills and discovering new ways to make an impact through her work. Tune in now to listen to her journey so far! #capillary #employeestories #capillaryculture
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In this inspiring episode from our partnership with Let's Talk Loyalty and Loyalty TV, István Mag, Head of the Digital Lab at MOL Group, shares how they’ve gone from being a traditional fuel retailer to building a vibrant digital ecosystem—powered by loyalty. Across 8 countries in Central Europe, MOL’s loyalty-led transformation isn’t just boosting business growth—it’s energizing their 26,000-strong workforce and creating meaningful connections with customers. Don’t miss this fascinating journey of innovation and loyalty in action. Watch now! 👇 https://lnkd.in/gtW_vTYr #loyaltyexpertise #loyaltymarketing #loyaltyinnovation
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🎄✨ The holiday season is here, and it’s the perfect time to turn seasonal shoppers into lifelong fans! With $989 billion in spending forecasted and trends like self-gifting, gamification, and seamless shopping experiences making waves, there’s so much to unpack. 👉 Dive into our latest blog for strategies to win hearts (and wallets) this season! https://lnkd.in/gt8v8q8P #HolidayMarketing #LoyaltyPrograms #CustomerEngagement #CapillaryTechnologie
Must Know Holiday Season Marketing Trends & Strategies
capillarytech.com
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Did you know that travel credit cards remain one of the most powerful tools for building loyalty, even in an inflation-driven world? Lars Parmekar, Strategic Accounts Manager for Travel and Hospitality at Capillary, shares his insights in the latest Loyalty360 feature. From flexible redemptions to creative promotions, discover how brands can evolve their loyalty strategies to stay relevant and deliver value. https://lnkd.in/g5X-P87h ✈️✨ #LoyaltyLeadership #TravelRewards #CustomerLoyalty"
Should Companies Bet on Travel Credit Cards to Boost Brand Loyalty Amid Rising Costs?
loyalty360.org
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The true essence of Capillary? It’s our people – the visionaries, doers, and legacy-makers who drive our success. 💙 In this heartfelt message, Melody Mitchem, our Global HR Head, reflects on what makes Capillary truly extraordinary: a team of dedicated professionals who give their all to our clients and leave a lasting legacy. Whether they’re here with us today or cheering us on from the sidelines, every Capillary employee has shaped the incredible company we are now. Watch the video to hear Melody’s inspiring take on what makes #LifeAtCapillary so special. 🙌 #OurPeopleOurPride #TeamCapillary