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Did you check out our new 'ProNewsletter' service? A quick tutorial for 'self-published' newsletter. Follow this link: https://goo.gl/2tkdQL, you will land on the given page. Follow the instructions and you are done! #PR #PublicRelations #MediaMonitoring #MediaAnalysis #Reports

"Brand desire is instinctive to a brand, yet it must be consciously sought," said Chandramouli Nilakantan CEO of TRA Research in an article by Mint A heartfelt thank you to Gaurav Laghate for bringing this important perspective to light and for covering how brands can effectively connect with new-age consumers. Your continued support in showcasing our work is truly appreciated! #LeadershipQuotes #ConsumerTrends #BrandDesire #Mint

Thank you Mint Drivers of Brand Desire among New-Age Consumers by Chandramouli Nilakantan #TRA #BrandDesire #DriversofBrandDesire #PowerofDesire #MostDesirableBrands #MostDesiredBrandsof2024 #MINT #MarketingMantra

"Ashwin embodies values like strategy, discipline, and consistency, making him a fit for brands targeting mature, discerning audiences. His transition into commentary, coaching, or analysis can sustain his visibility and credibility. Brands focusing on thought leadership, education, or niche markets could particularly benefit from associating with him," Said Mr. Chandramouli Nilakantan , CEO of TRA Research in an article by Soumya Gawri - exchange4media . Read the full article here: https://lnkd.in/gCRTHaKG #BrandInsights #RAshwin #Branding #BrandIntelligence

If you have logged in on any #social media, it would have been impossible to miss videos and posts of teary-eyed Gukesh Dommaraju, an 18-year-old from #Chennai who fulfilled his childhood #dream of becoming the #youngest World Chess Champion—and #experts expect not just #Indian #brands but even #global brands to cash-in on his early #fame. Brand experts collectively believe that Dommaraju’s young age gives him a vast runway of #opportunity ahead of him and would significantly bolster his brand #value having a global impact as well. This is a huge #influence on how India views #cricket and #bollywood #celebrities as a brand, given that #chess as a #sport is considered too #cerebral. Read the full story here: https://lnkd.in/ek4-Dzfx Chandramouli Nilakantan | Dr. Sandeep Goyal | Harikrishnan Pillai | Santosh N

Join us in celebrating Philips for their outstanding achievement! Recognized as India’s Most Desired Hair Trimmer & Hair Dryer Brand in 2024, this honor reflects their unwavering dedication to innovation and quality in personal grooming solutions. We are delighted to present the Certificate of Recognition to Mr. Saurabh Nagpal, Regional Business Unit Leader, Men's Grooming at Philips, by Mr. Chandramouli Nilakantan, CEO of TRA Research , in acknowledgment of their exceptional contribution to setting industry benchmarks. Congratulations on this remarkable milestone! Visit trustadvisory.info to learn more. Visit trustadvisory.info for more #MostDesiredBrands #MDB2024 #Philips #GroomingExcellence #PowerOfDesire

"The success of Pushpa 2 positions him as one of the most bankable celebrities for endorsements, especially with his rising popularity in Hindi-speaking markets. His rugged yet relatable persona makes him an ideal fit for health, wellness, and sports categories, while his stylish image opens doors to luxury and premium product endorsements," Said Mr. Chandramouli Nilakantan, CEO of TRA Research in an article by Maryam Farooqui, moneycontrol.com. Read the full article here: Maryam Farooqui: Read latest news from Moneycontrol journalist/contributor Maryam Farooqui | Page 1 - Moneycontrol.com

“Smart brands don’t chase fads. Instead, they invest in long-term credibility and avoid these ill-conceived stunts that only lead to PR crises.” Said Mr. Chandramouli Nilakantan, CEO of TRA Research . In an Article by Soumya Gawri, exchange4media Read the full article here: https://lnkd.in/gtVtXVX6 #Branding #BrandInsights #Brandmarketing

“I saw his press conference, his stability and poise, all that put together makes him a wonderful bet for any brand and therefore, it is only going to increase manyfold,” Said Chandramouli Nilakantan , CEO of TRA Research in an article by Roshni Shekhar , Business Standard #Branding #Gukesh #DGukesh

"By working together, these companies (Omnicom and IPG) can save money and improve efficiency, but merging such big groups always comes with cultural challenges," Said Mr. Chandramouli Nilakantan , CEO Of TRA Research in an article by Roshni Shekhar Business Standard