Teads

Tech advancements, evolving audience behaviors, and cultural shifts are reshaping the media landscape in 2025. In our newest Teads Tech Themes 2025 ebook, we provide an insider’s guide to the five pivotal themes that will define the marketing frontier for advertisers and content providers. 5 Key Insights from Tech Themes 2025: 1. Transform Engagement Through Omnichannel Video Excellence 2. Balance Personalization And Privacy To Drive Impact 3. Build Trust And Relevance In Premium Environments 4. Deepen Audience Connections With Meaningful Moments 5. Master Attention At Every Touchpoint With Creative Excellence Leveraging insights from the Teads Global Tech Themes Survey, the Teads Media Barometer, trusted industry data, and perspectives from global media and marketing leaders at brands like L’Oréal, Toyota, Hilton, Heineken, Kinesso, and more this comprehensive guide offers a clear roadmap to navigate challenges and seize new opportunities in 2025. Download the ebook now >> https://hubs.li/Q02_M8XW0 #TechThemes2025 #Advertising #MediaTrends #2025Themes #2025Trends #Media #AdTech #2024Wrapped #Themes

2024 in Review: Trends That Shaped the Year for Content Providers For publishers and broadcasters, 2024 was a transformative year, redefining how content partners approach digital media monetization. From advancing privacy-first strategies to monetizing the power of Connected TV (CTV), the industry demonstrated resilience and innovation. Brand safety, sustainability, and quality journalism took center stage, helping content partners build trust with advertisers and audiences. Innovations like shoppable video, contextual targeting, and supply path optimization (SPO) drove engagement and streamlined revenue opportunities. Meanwhile, adapting to algorithm shifts and prioritizing direct traffic strategies allowed publishers and broadcasters to strengthen independence and diversify revenue streams.. 👉 Discover the 10 key trends that shaped 2024 for content providers and what’s next: https://hubs.li/Q02__Shj0 #ContentPartners #Publishers #Broadcasters #CTV #BrandSafety #Sustainability #DigitalMedia #Monetization

‘Tis the Season to Reflect on 2024’s Defining Moments 🎉 Teads’ 2024 Contextual Chronicles highlights 16 pivotal global moments that captivated audiences and shaped viewership trends worldwide. Discover what’s next with contextually-powered insights from the Teads Media Barometer in Teads Ad Manager. Our 2024 Monthly Highlights Include: • Sports Dominance: The Paris Olympics sparked conversations on sustainability and culture, while Euro 2024 outshone Wimbledon and the Tour de France. • Pop Culture Wins: Nostalgia ruled with Inside Out 2 and Deadpool & Wolverine, while “Pop Girl Summer” redefined music authenticity. • Tech Buzz: AI cemented its cultural impact, earning “Word of the Year,” while SpaceX’s Moon Landing reignited dreams of exploration. • Civic Engagement: Global elections and the Google antitrust ruling fueled critical conversations around accountability and democracy. • Unexpected Moments: Stories like Kate Middleton’s resilience and the October solar eclipse showed how the personal becomes universal. Relive the moments that shaped 2024 >> https://hubs.li/Q0302GFQ0 #ContextualChronicles #YearInReview #Teads #YIR #Wrapped #Contextual #ContextualIntelligence #Moments #Trends #Culture

Teads’ InRead: High-Attention, Premium Advertising at Scale Teads’ InRead format revolutionizes how advertisers connect with audiences by delivering high attention seamlessly within premium, MFA-free environments. By combining impactful storytelling with contextual relevance, InRead ensures results that matter. Why InRead Stands Out: • Non-Intrusive: Seamlessly integrated into editorial content for a natural viewing experience. • Boosted Attention: Achieves a 49% increase in attention, outperforming standard ad formats. • Enhanced Recall: Drives a +32% lift in brand recall compared to forced-view formats. • Versatile Formats: Available for both video and display. • Omnichannel Integration: Pairs with CTV for a seamless, cross-screen advertising strategy. In a recent omnichannel campaign for a leading CPG brand, Teads leveraged InRead Video and CTV to deliver a +4.2% lift in purchase intent, reaching 7.8M unique consumers with superior cost efficiency. Discover more: https://hubs.li/Q02_NGRC0 #DigitalAdvertising #OutstreamVideo #InRead #CTV #OmnichannelAdvertising #PremiumAdvertising #AdTech

Nestlé's “The Perfect Combination” campaign, powered by Teads, brought Coffee Mate and NESCAFÉ México brands to life with an interactive, omnichannel approach—capturing the attention of coffee lovers in Mexico and driving exceptional results. Strategy: • Integrated QR codes into CTV ads, inviting audiences to explore interactive shoppable experiences. • Leveraged a mix of CTV video, In-Read ads, and native formats to maximize engagement across screens. • Personalized messaging through AI optimization to connect with the right audiences at the right time. Results: • 89% viewability for In-Read formats with 12.09 seconds average in-view time. • 100% viewability for CTV ads, achieving a 96.88% CTR and 15 seconds average in-view time. • 9.05% increase in ad recall on CTV Native formats. • 7.96% increase in ad recall across combined formats. Discover how Nestlé brewed success with Teads’ innovative solutions >> https://hubs.ly/Q02-X4W20 #CPG #omnichannel #ctvnative #brandawareness #reach #scale

We have plenty to be excited about in 2025, as video evolves and new formats emerge across different channels. From the power of outstream video to using AI to transform ad strategies, Teads UK's Justin T. reveals how advertisers can stay ahead of the curve. He also dives into creating seamless user experiences and predicts the trends that can define video advertising in 2025. Read more in Justin's recent interview with Aimee Newell Tarín from ExchangeWire >> https://hubs.li/Q02_07ZL0 #VideoAdvertising #DigitalMarketing #AI #ArtificialIntelligence #FutureTrends #AdTech

🎬 Holiday Movie Magic: A Prime Opportunity for CTV Campaigns 🎄🍿 The holiday season delivers unmatched engagement in movie viewership, with Q4 showing a +9% increase in movie pageviews compared to Q3. Powered by insights from Teads Media Barometer, which draws data from 3,000+ premium content partners and advanced contextual intelligence, we can uncover how Iconic Christmas titles like Home Alone and Elf drive audience excitement, peaking in December as holiday traditions bring families together. Why It Matters: Leveraging CTV campaigns—ranging from CTV Native homepage units to immersive CTV video—ensures your brand captures attention during key holiday moments when audiences are most engaged. Discover how Teads Media Barometer, now available in Teads Ad Manager, empowers your campaigns by revealing who engages, when, and where readers are most active >> https://hubs.li/Q02XDczl0 #Holiday2024 #CTVAdvertising #ChristmasMovies #MarketingTrends #Data

Teads is thrilled to return to the Aria at CES 2025! Discover how we’re redefining the customer journey across screens with premium CTV inventory, data-driven insights, and exceptional creative solutions. Let’s explore strategies to boost reach, engagement, and ROI. See you in Las Vegas! Request a Meeting: https://lnkd.in/gmqQArTN

Elevate your media strategy with Teads Media Barometer, powered by Contextual Intelligence. This exclusive tool within Teads Ad Manager leverages data from over 3,000 premium content partners to uncover who engages with your content, when they’re most receptive, and where to reach them most effectively. Clients like Joana Cruz, Digital Manager at Garnier | L'Oréal, leverage Teads Media Barometer to elevate their business strategies: "Teads' Media Barometer tools are helpful in planning our premium campaigns, enabling us to identify the best moments to engage and tailor our strategy based on demographics, moments, and topics that drive attention. The result is improved media planning and strategy, with greater contextual relevance."" Learn more about Teads Media Barometer today >> https://hubs.li/Q02ZyMw-0 #insights #trends #context #contextual #data #campaignplanning #mediaplanning

Curious about how advertising on news sites can impact your brand’s performance and perception? Teads' John Trotter dives into insights from our latest report, revealing how funding quality journalism isn’t just about supporting democracy—it delivers measurable business outcomes, too. Read the full article here: https://hubs.li/Q02ZpLtd0 #digitaladvertising #journalism #advertising #warc