A comprehensive plan of measures, the « Plan Climat Cantonal 2030 », has been implemented by the canton of Geneva to address the climate emergency. But what purpose do the best measures serve without the support of a majority of Geneva's residents?
To foster cohesion and motivation around this common objective, Parenti&Co. has conceived a communication campaign centered on an emblem and compelling rhetoric. The flag, an easily recognizable emblem allowing individuals to assert their affiliation and support for a cause, is composed of colors inspired by the environment, each representing an axis of the PCC2030. The key, a symbolic representation of solutions and a bearer of hope, is featured in a unifying slogan: Together, we hold the keys to the climate.
Credits
AGENCY: Parenti&Co - The Branding Studio
CLIENT: Etat de Genève
MANAGING DIRECTION: Lisa Parenti
CREATIVE & ART DIRECTION: Elie Kupsc, Abel Nadin
DESIGN: Elie Kupsc, Abel Nadin, Amélie Touchet
ILLUSTRATION: Elie Kupsc, Amélie Touchet
MOTION DESIGN: Abel Nadin
ACCOUNT MANAGER: Lorna Steele
COPYWRITER: Jean Michel Larsen
BRAND STRATEGY: Flavia Engelmann
