Sime, a well-established corporation in Malaysia, has unveiled a new name and logo, marking a fresh chapter in its history. Formerly known as Sime Darby Berhad, the company has streamlined its identity to “Sime,” reflecting a commitment to adaptability, modernity, and innovation. This change honors the company’s legacy while embracing its evolution.
The new logo features a clean, minimalist design that prioritizes simplicity and approachability. The name is presented in lowercase letters with rounded edges, giving it a softer and more modern look. A standout feature is an orange dot above the “i,” symbolizing energy, focus, and innovation. This vibrant detail contrasts with the dark blue text, which conveys trust, stability, and professionalism.
The updated color scheme blends dark blue and orange to balance the company’s historic roots with its progressive vision. Dark blue represents reliability and expertise, while orange introduces a dynamic, forward-thinking energy. Together, these colors reflect the company’s dual focus as a trusted leader and an innovator in its industries.
The typography in the logo adopts a sleek and contemporary style, using lowercase letters to emphasize flexibility and a modern approach. This is a departure from the previous design, which featured traditional elements, including a bright red gradient and framed format. The updated look replaces heavier elements with a streamlined design that aligns with current branding trends.
This rebranding aligns with Sime’s focus on its core sectors, such as industrial equipment and automotive, while emphasizing its role as a driver of growth in the Asia Pacific region. The simplified branding highlights clarity of purpose and reinforces the company’s global presence.
The new identity reflects Sime’s commitment to staying ahead in a changing market and celebrates its over-century legacy. By combining trust and professionalism with innovation and energy, the company positions itself as a forward-looking industry leader. As the updated branding rolls out across platforms, Sime reinforces its readiness to embrace future challenges and opportunities.
