Braun Logo PNG
The Braun logo is concise and smooth. It demonstrates a combination of progressive ideas with perfect design, pointing to the impeccable performance of the devices thanks to a well-thought-out structure.
Braun: Brand overview
| Founded: | 1921 |
| Founder: | Max Braun |
| Headquarters: | Kronberg im Taunus, Germany |
| Website: | braun.com |
Braun is a German private company that manufactures small household appliances. The range includes 2,000 products in categories such as beauty and hygiene, kitchen appliances, health, and irons. Sold in 60 countries, since its founding, 100 million products have been sold. Procter & Gamble, through Gillette, owns 30% of the company.
Meaning and History
The company was founded in 1921. However, the first logo only appeared 12 years later. Initially, the company was engaged in the production of radio components for other manufacturers. The identity was needed when the team started producing their radio receivers combined with record players. The emblem and brand name were developed for them in 1934. The founder’s sign changed a little in the future, with only minor touches added. Therefore, the image of the first logo became the company’s calling card for 100 years.
What is Braun?
A German conglomerate with 9,000 employees, valued at $7 billion. It specializes in producing electrical appliances: electric shavers, epilators, toothbrushes, juicers, kettles, meat grinders, and blenders.
1934 – 1939
The manufacturer’s logo is a voluminous Braun inscription with a highlighted central letter A. The main purpose of the visual sign is to reflect the brand’s advanced ideas and distinctive design.
The brand is named after the engineer and founder, Max Braun. Until 1962, the company belonged to its descendants, who significantly contributed to its establishment and development. Therefore, the Braun surname is the main focus of the logo.
The emphasis on the letter A:
- Creates harmony. The element is central in the inscription and divides the word in half.
- Reflects the special form of the products and unique ergonomic design. The round curve of A resembles 1) the speaker on radio receivers, which was located on top as a protruding bump, and 2) the round knob for tuning stations. Later, shavers with round frames, oval cameras, and slide projectors appeared.
- Indicates the double A in the center of the founder’s first and last name.
- Reminds of the first product – receivers. The bend in the name is similar to sound waves.
The capital element signifies growth and development. The company gradually climbed the “mountain” from a workshop, achieving prosperity. In the 1960s, Braun became a well-known international brand. Ironically, the logo’s ascent followed a descent, which predicted a further reduction in production and a decline in the manufacturer’s popularity. The peak of the brand’s history falls right in the middle: the 1950s-1980s.
1939 – 1952
The inscription gained elegance and smoothness. This change occurred due to the refinement of the glyphs, now rendered with semi-thin lines. Designers turned shadows into full-fledged elements and removed the white part of the letters, making them appear more compact. The emphasis on the large “A” remains, as does the similarity between “u” and “n,” which seem like mirror reflections of each other.
1952 – 1995
The inscription’s font was changed to an extra-bold and less smooth during this period. The letters acquired clipped and slightly rounded corners. Designers stretched the glyphs upward, making them thinner and taller.
1995 – today
In 1988, the company became private again. In the 1990s, Braun underwent restructuring and rebranding to maintain its market position and compete with more successful competitors. Some divisions were sold.
The symbol’s update involved minor details compared to the 1952-1995 logo. Its changes reflect the spirit of the times while maintaining a connection to its origins.
The font is strict but softened by gentle curves, conveying a sense of ergonomics. The letters suggest that the products are easy to use and comfortable to hold. The standout is the “A” with its open top. Its design adds a sense of dynamism to the graphic, hinting at the balance between functionality and aesthetics. These smooth lines reflect the company’s commitment to minimalism, focusing on usability and simplicity.
The black color serves as a visual anchor. This shade has always been associated with reliability and versatility. It reinforces the impression of durability and professionalism for which the products are known. The black tone underscores the idea that the brand represents trust, proven over time.
The founder’s surname, “Braun,” symbolizes innovation and ingenuity in household technology. The name’s simplicity and the logo’s clean lines create an image where functionality is always the priority.
The logo’s form has evolved but has not lost its character. Rounded details and the absence of excessive rigidity align with the company’s philosophy: to create technology that works and seamlessly becomes part of everyday life.
Font and Colors
Braun logos have been associated with black and white shades for 100 years. After various experiments and combinations, the owners finally settled on a charcoal-black color.
- White – demonstrated innovation. The founder implemented leading industry developments in production. The color indicated the principle of radio operation: radio waves spread through the air.
- Black – an expression of strength and stability, as well as the color of the plastic products.
The transition from white to dark shades indicates the brand’s power and maturation—transforming into a giant that has defeated its competitors.
The font resembles Neubau Grotesque Bold. Bold glyphs speak of expansion to other continents, a wide assortment, and large sales volumes. The use of capital letters reinforces the impression.
