Relevant Code rule

Marketing communications must be obviously identifiable as such.

Unsolicited e-mail marketing communications must be obviously identifiable as marketing communications without the need to open them (see rule 10.6).

Marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade, business, craft or profession; marketing communications must make clear their commercial intent, if that is not obvious from the context.

Marketers and publishers must make clear that advertorials are marketing communications; for example, by heading them "advertisement feature".