Over the weekend, we received multiple updates on future Vision products. While some of the news involved delays, the biggest positive for me was affirmation that a new Vision Pro with M5 chip is still expected in 2025. But the more I think about it, the more mixed I feel. Here’s why.
Expand Expanding Close
Initially spotted by Brad Lynch on X, Apple has recently listed a new Belkin Head Strap for Apple Vision Pro, one that looks very similar (though not quite identical) to the strap that they unveiled back at WWDC23. It works in addition to the Solo Knit band.
Expand Expanding Close
According to Mark Gurman from Bloomberg, Apple is ‘seriously considering’ developing a cheaper Apple Vision device that offloads all of the computing power to your iPhone, essentially developing a headset with primarily displays and battery.
Expand Expanding Close
According to supply chain analyst Ming-Chi Kuo, Apple has delayed its plans to release a more affordable Apple Vision headset in 2025. It’ll take a couple extra years now.
Expand Expanding Close
Last month, Apple announced that it would be adding support for spatial photos and spatial videos to Safari. In a new interview with PetaPixel, Apple confirmed that this feature is on track to arrive this year.
Expand Expanding Close
Apple Vision Pro is a surprisingly emotional computer. If Apple Watch is Apple’s most personal device, Apple Vision Pro is the company’s most intimate.
My take on Apple Vision Pro after a month of regular use is that it’s the ultimate nostalgia machine, a portable movie theater, and a Macintosh-caliber personal computer. In this piece, I want to focus on the nostalgia component and how profound it can be.
Expand Expanding Close
Apple Vision Pro is one of the best ways to watch video, and now there’s more ways to find great content to view. Vimeo has released a new visionOS app made specifically for Apple Vision Pro, beating YouTube to the platform. The killer feature? Spatial video sharing.
Expand Expanding Close
Today, Cisco is extending its “Distance Zero” vision by integrating Apple Vision Pro in its latest Cisco Spatial Meetings. This new technology promises to revolutionize virtual collaboration by providing an experience as close as possible to in-person interaction, making remote meetings more immersive, engaging, and productive.
Expand Expanding Close
Canadian Aviation Electronics (CAE), a company specializing in flight simulation and training technologies, announced on Tuesday that it has been working on a new app that will use Apple Vision Pro’s special computing to train pilots.
Expand Expanding Close
Two of Apple’s biggest bets for the future are Apple Intelligence and the Vision Pro. The former hasn’t launched yet, and the latter has received a mixed reception. But in a recent WSJ interview, CEO Tim Cook shared some surprising definitions for how he’s viewing ‘success’ for the two products.
Expand Expanding Close
While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.
But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …
Expand Expanding Close
Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers interested in building apps for visionOS – and perhaps only a cheaper model would change that.
Expand Expanding Close
EyeSight is undoubtedly one of the weirdest features of the Vision Pro. But it’s also, arguably, one of its most important for solving a key problem with the headset. Here’s why.
Expand Expanding Close
Apple has released a new developer beta 6 update for visionOS 2.1. Vision Pro users have now gotten two new betas this week alone, as beta 5 was released this Monday.
Expand Expanding Close
Often when Apple’s Vision Pro is discussed, the device’s tech is praised as impressive. However, there’s common rhetoric about whether the device has enough practical use cases. Can it add value not offered by other computing devices? It turns out, a team of medical professionals have found Vision Pro extremely useful for live surgeries in the operating room.
Expand Expanding Close
A patent granted today describes an Apple projector capable of displaying a mix of AR and VR content onto the desk and walls of your home or office without the need for a headset or screen.
The company says that a mix of low-res and hi-res content could be projected, and that the device might be motorized so that it can turn to display content on different surfaces …
Expand Expanding Close
Mark Gurman didn’t sound overly excited when he reported his expectation that a lower-priced Apple Vision product would launch as early as next year, but it might well be the model to have me press the button.
Gurman said that Apple is expecting sales of the $2,000-ish model to double those of the Vision Pro, “but that’s not saying much” …
Expand Expanding Close
Apple is preparing some additional vision based products, according to Bloomberg’s Mark Gurman. We’re expecting smart glasses, similar to Meta’s collaboration with Ray-Ban, as well as AirPods with cameras. These products won’t launch until at least 2027, if they do at all.
Expand Expanding Close
According to the latest edition of Mark Gurman’s Power On newsletter, Apple is still on track to launch the lower end Apple Vision headset as early as next year. He says it’ll cost around $2000.
Expand Expanding Close
Filmmaking for the Apple Vision Pro is taking a big step forward today. Submerged, a new short film that’s the first scripted project in Immersive Video, is available now in the Apple TV app. You can catch its trailer here. Alongside Submerged’s launch, Apple has also shared a new making of video.
Expand Expanding Close
Today Apple released its first scripted short film in Immersive Video: Submerged. In coordination with the launch, the company has also outlined its plans for future Vision Pro content releases. Here’s what to expect for new Immersive Video content coming soon.
Expand Expanding Close
The Vision Pro is a fantastic device for video, especially anything captured in Apple’s ‘Immersive Video’ format. Before now, all Immersive Video content has been unscripted: things like sports, global adventures, and nature docs. But later this week, the first scripted project on Immersive Video—Submerged—is coming. You can watch the trailer now.
Expand Expanding Close
Two weeks after releasing visionOS 2 to the public, Apple is now rolling out visionOS 2.0.1. The update doesn’t add any new features, but it does bring multiple bug fixes that should make the device run more stable.
Expand Expanding Close
While Google seems in no hurry to build a YouTube app for Apple Vision Pro, developers such as Christian Selig (known for his work on Apollo for Reddit) have created alternative apps to access the platform on visionOS. Unfortunately, it seems that Google wasn’t happy about this and asked Apple to remove the YouTube app “Juno” from the App Store.
Expand Expanding Close