IAB Tech Lab Releases Programmatic CTV Genre Guidance leveraging Content Taxonomy, including Mappings for Upgrades for Public Comment December 11, 2024 Read the full release »
IAB Tech Lab Announces Public Comment Period for Ad Creative ID Framework (ACIF) Validation API December 3, 2024 Read the full release »
IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment November 21, 2024 Read the full release »
IAB Tech Lab Announces Global Privacy Platform (GPP) Implementation Guidelines for Public Comment October 29, 2024 Read the full release »
IAB Tech Lab Launches “Ad Format Hero” Initiative To Standardize Emerging CTV Ad Formats October 22, 2024 Read the full release »
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol) for Public Comment October 15, 2024 Read the full release »
IAB Tech Lab Introduces PAIR (Publisher Advertiser Identity Reconciliation) Protocol for Advertisers and Publishers September 26, 2024 Read the full release »
IAB Tech Lab Unveils New Privacy Taxonomy for Public Comment September 5, 2024 Read the full release »
IAB Tech Lab Updates US National Section of the Global Privacy Platform to Reflect Use with Multi-State Privacy Agreement August 15, 2024 Read the full release »
IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration June 12, 2024 Read the full release »
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands June 10, 2024 Read the full release »
IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance June 4, 2024 Read the full release »
IAB Tech Lab Summit Celebrates A Decade of Innovation Marked by “The End of the Beginning” May 22, 2024 Read the full release »
IAB Tech Lab’s Podcast Technical Working Group Announces Podcast Measurement Updates for Public Comment February 22, 2024 Read the full release »
IAB Tech Lab Releases In-Depth Analysis of Google’s Privacy Sandbox for Public Comment, Revealing Significant Challenges February 6, 2024 Read the full release »
IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap January 18, 2024 Read the full release »
IAB Tech Lab Launches Accountability Platform to Deliver Greater Transparency in the Use of Personal Data for Addressability December 14, 2023 Read the full release »
IAB Tech Lab’s Advanced TV Initiative Promotes Standardization and Interoperability Across Digital Video, Live Streaming, and Linear TV Environments December 7, 2023 Read the full release »
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy November 15, 2023 Read the full release »
IAB Tech Lab Releases Data Deletion Request Framework for Public Comment November 2, 2023 Read the full release »
IAB Tech Lab Releases Identity Solutions Guidance Document for Public Comment October 5, 2023 Read the full release »
IAB Tech Lab Announces the Formation of Two New Working Groups: The Privacy Sandbox Task Force and The Artificial Intelligence Subcommittee September 28, 2023 Read the full release »
IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace June 7, 2023 Read the full release »
IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards June 6, 2023 Read the full release »