In-Store Retail Media: Definitions and Measurement Standards

IAB and IAB Europe have collaborated with numerous Retail Media Networks and retailers to release the final In-Store Retail Media: Definitions and Measurement Standards, after two months of open feedback. These standards have been created to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones.

Developed through a joint initiative between IAB and IAB Europe, these standards build on the IAB/MRC Retail Media Measurement Guidelines