Earlier this year, IAB published a guide called Podcasting in the Creator Economy that highlighted the benchmark beating capability of podcasters to create value for advertisers due to the uniquely high levels of influence they have with global consumers.
Among many of the key takeaways in the guide were the fact that 90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of their lives and that podcasts drive the highest attentive seconds per thousand impressions when compared to Social Media, Online Video, Display, and TV.
With that kind of emotional investment in and attentiveness to podcast content, the implications for marketers are profound, and, as the guide went on to point out, the incredible engagement of podcast listeners with their favorite shows has produced remarkable results, with podcast ads generating anywhere from 2 – 3 times the amount of Awareness, Favorability, Consideration, and Action when compared with YouTube and CTV.
To help unpack this level of advertising effectiveness and illustrate the best ways to harness the power of podcast ads to solve complex marketing challenges, we are pleased to share the podcast ad examples gallery below.
To help keep this gallery fresh and filled with the latest trends and innovations in podcasting advertising across audio, video, social, and live events, IAB invites you to click here to submit additional creative examples or best practices recommendations for inclusion, and we also invite you to check out these related guides about the power of podcasting, the best ways to go about setting up a podcast ad campaign, and how to optimize your podcast creative for maximum ROI:
Podcast Creative Best Practices