In this webinar, industry leaders will delve into the surge in AVOD streaming’s momentum and discuss how the industry will ensure a good user experience while capitalizing on the shift of media dollars to AVOD platforms. Will AVOD subscription platforms stay true to the goal of providing an optimal user experience in the quest to turn a profit? What tactics will AVOD platforms use to protect and redefine the TV experience?
Reserve your spot now and join us for this insightful event!
Wendy Arnon is a collaborative modern marketer with ~20 years in senior agency and market research roles. Before joining the IAB, Wendy was Director of Agencies, Americas for YouGov where she built a collaborative, cross-functional global team that leveraged data to meet real-time agency and media owner needs. During her 13-year tenure at Omnicom Media Group, Wendy built a data-driven performance media agency, creating one of the best-performing business units in the network. Wendy served as President and Trusted Advisor leading the performance media strategy for brands including Cigna, Astellas, Clorox, Synchrony, Goldman Sachs, Ancestry, State Farm, University of Phoenix, and Acadia. While at OMG, Wendy led the launch of new digital products and expanded into new markets. She also headed the creation of a proprietary industry-first video visualization measurement & optimization platform.
Wendy was inducted into the DMN Marketing Hall of Femme, selected as a three-time International Echo judge, and continues as a member of the Point of Care Marketing Association Industry Advisory Group. Wendy is a graduate of Omnicom University’s Senior Management Program, led by Harvard Business School professors and considered one of the pre-eminent professional development programs within the industry, as well as a graduate of Long Island University.
Wendy enjoys great food and has a passion for movies and TV. She resides in New York with her husband, two sons, and adorable Bichon Frise.
