BOSCH IXO 6
Рекламна кампанія в інтернеті з просування багатофункціонального інструменту для дому.
We conducted an advertising campaign for a series of new Bosch IXO screwdrivers with the possibility of customizing the design and using additional attachments that expand the capabilities of the tool.
The main goal of the campaign was to build knowledge about IXO and show the moments of use.
The landing page, which was the central resource of the campaign, exhaustively told about the product, its advantages, supplemented with video reviews of bloggers and offered dealers where you can buy the product.
We launched promotional creatives with images of different ways to use the product – from assembling furniture to lighting a fire. We set up traffic to the landing page, as well as outreach advertising to create product awareness.
