What do an 11-minute interview, a K-pop collab, and an anime series have in common? They’re all part of 2024’s most successful YouTube ad campaigns 🤗 With a bit of help from Gemini, we analyzed 13,000+ top-performing YouTube ads from around the world to see what makes them pop. Dive in to discover strategies your brand can use to tell better stories on YouTube 👇
About us
The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
- Website
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https://www.youtube.com/user/advertise
External link for YouTube Advertisers
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- San Bruno, CA
Updates
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Can you guess the top song of 2024 in the U.S. that had everyone listening on loop this year? 🎶🔁 This track didn’t just dominate YouTube — it shaped cultural conversations all year 🌍
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A new Google and Boston Consulting Group (BCG) study reveals how they leverage AI to achieve 60% higher revenue growth and adapt 2.6X faster to market shifts. Discover the insights: https://lnkd.in/egh2MSrH
What does AI excellence look like for marketers? A new study by Google and BCG reveals that leading marketers are using AI to achieve 60% higher revenue growth and adapt 2.6X faster to market shifts. Here are the 6 key things they’re doing right to win with AI: 1️⃣ Building an integrated 360° view of the customer with first-party data 2️⃣ Optimizing budgets dynamically to maximize outcomes 3️⃣ Delivering personalized messaging with real-time audience segmentation 4️⃣ Infusing AI throughout their creative process 5️⃣ Accelerating testing to drive breakthrough results faster 6️⃣ Cultivating an AI culture with advocates across core functional areas Read the full report now to get started on your path to AI excellence. 🔗 https://goo.gle/3Dk1ph7
The Blueprint for AI-Powered Marketing
bcg.com
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Creators, make the most of YouTube Promotions with these quick tips! 🚀 ✅ Run your campaigns for at least a week ✅ Choose location and demographics to hit your goals 🎥 Bonus: Views can cost less in some locations! Focus on what clicks (literally) and see the results roll in. Find out more: https://goo.gle/4iLzcAg
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Google AI provides marketers new ways to connect with holiday shoppers. Learn how YouTube's solutions can help you reach and engage every type of customer this season 🎁
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Creators on YouTube have transformed #DressToImpress, a Roblox game, into a global sensation 🚀🎮 Featured on the trending topics list in three countries and amassing over 4 billion views on YouTube in 2024, it’s become a cultural phenomenon fueled by let’s plays, IRL competitions, and fan art — unlocking unparalleled opportunities for brands to connect and inspire.
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Ready to maximize your brand's impact? Check out how Giorgio Armani Beauty achieved outstanding results with YouTube's First Position below and learn more: https://lnkd.in/err-kN_B
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The best YouTube ads of 2024 didn’t just capture attention — they told stories that resonated deeply 🎥✨ We used Gemini to analyse thousands of ads to uncover the creative storytelling strategies that made them stand out. See the insights here 👉 https://yt.be/s4ynH
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Relive 2024’s standout moments with Google’s #YearInSearch 🔎✨ Celebrating the breakout trends and defining moments that inspired the world to search on 🌍 Explore here: yearinsearch.google
This year, we’re celebrating the Breakout Searches of 2024. From iconic performances to history-making breakthroughs, see the moments that captured the world’s attention and had us all searching to know more → yearinsearch.google #YearInSearch
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Built for creators looking to grow their impact effortlessly, the Promotions Tab in YouTube Studio lets you turn your video or Short into an ad that appears in top spots like search results, the Home feed, and the Shorts feed. With automated targeting aligned to your goals, connecting with your audience has never been easier 🚀Learn more: https://yt.be/RLENf