X for Business

🚀 2024 on X was GOOD for business! 🚀 In 2024, X was the epicenter of connection, where brands and audiences engaged like never before. Through groundbreaking innovations, pivotal cultural moments, and genuine conversations, X not only attracted users and advertisers but had them stay. Here's what made 2024 on X unforgettable and why the future looks bright: https://lnkd.in/eQRXm5Pa

The National Football League (NFL) and X have launched a new experience to supercharge NFL fandom on X. The NFL Portal contains a dedicated content feed, an aggregate of live scores, current standings, and stats, providing everything an NFL fan needs in one place within the X app, delivering the ultimate second-screen experience. This new feature brings fans even closer to all the NFL action in the largest stadium in the world. This expanded partnership with the NFL is only natural as NFL fandom is widespread on X. The numbers back it up as 56% of X users are interested in the NFL, roughly 40% of Sports Posts are about the NFL, and 1 in every 3 Sports Video Views on the platform are of NFL Content. X will continue to be a place for the NFL to engage with all their fans. Experience the Portal here: https://lnkd.in/e7f7SJ6v

The holiday conversation on X is rich with diverse interests, and we’re seeing incredible growth in trending topics across various categories. There’s something for everyone to connect with this season!

Introducing an entirely new X Ads platform designed specifically for small and medium sized businesses looking to boost their sales and conversions. This platform uses X's AI to enhance targeting efficiency, saving you time and improving performance. Plus, you can now set your desired cost per action to maximize your profitability. Available now to select new advertisers, with full rollout coming soon. Transform your business today at ads.x.com.

Boost your brand this holiday season on X! From November to January, X is a marketplace filled with engaged shoppers eager to spend. This is your chance to enhance visibility and drive sales. Why X? Shoppers are 32% more likely to try new products and 39% more likely to purchase advertised items. The holiday conversation is growing, and so is your opportunity to connect. 📈 Key Trends User activity surges with a 20% increase in impressions from October to November and a 49% rise in last-minute shopping mentions. Early engagement is key, but last-minute influence matters too. 🚀 Drive Results Utilize our innovative ad formats to: - Increase awareness with impactful Takeovers - Foster consideration with immersive Vertical Video Ads - Boost conversions with Dynamic Product Ads With a 20% increase in our holiday audience and a 125% rise in holiday-related posts, X is essential for shaping holiday experiences.Whether you want to build relevance, maximize reach, or drive sales, connect with us today to succeed this holiday season! Read the full post here: https://lnkd.in/dtUN4Us5

Last week, we began expanding the roll-out of Radar (formerly known as Insights), our cutting-edge real-time trend analysis tool. With Radar, you’ll be among the first to spot emerging trends as they happen, empowering you to stay ahead of the curve. Access is now rolling out to select Premium+ users, with an early version available and more exciting updates on the horizon! For the best experience on X, subscribe to Premium+ here: https://lnkd.in/efVkfnqp

🚀 Excited to share that 𝕏 is at TEDAI Vienna With Laurent Buanec at the forefront, engaging in pivotal discussions about the **future of AI** with some of the brightest minds in the industry. #TedAIVienna #FutureOfAI #Innovation #Leadership #XatTedAI

🚀 Excited to share that 𝕏 is at TEDAI Vienna With Laurent Buanec at the forefront, engaging in pivotal discussions about the **future of AI** with some of the brightest minds in the industry. #TedAIVienna #FutureOfAI #Innovation #Leadership #XatTedAI

X recently launched an exciting new digital activation for luxury fans in collaboration with Versace, showcasing the stunning Kleio Bag through an exclusive AR experience.