BI:PROCSI: Untold Insights Podcast reposted this
It’s easy to get caught up in the allure of AI tools, but, the real focus should be on the *problem*, not just the *technology*. In our latest BI:PROCSI: Untold Insights Podcast episode, BI:PROCSI’s James Collier and Vipul Parmar, Global Head of Data Management at WPP, discussed the real value of AI in business. AI can enhance decision-making and business outcomes—*if* we’re clear about the problems we’re aiming to solve. Without that clarity, even the most advanced AI solutions can miss the mark. 📢 Watch this clip and join the conversation: What problem are you focusing on, and how can technology support it? Listen to the full episode here 👉 https://lnkd.in/engemurT #untoldInsights #AI #dataleadership #WPP #businessoutcomes