Marketing Insiders by TA

3 months of free Buyer Intent Data?!? Yep. 🎁 Discover which accounts are actively researching products like yours with TA’s buyer intent data - now available in ZoomInfo! We’re THRILLED to announce our partnership with ZoomInfo to bring TechnologyAdvice's exclusive 1st-party Buyer Intent data into the ZoomInfo Sales platform. And you can try it out for 3 months - for FREE - no strings attached. This new integration helps marketing and sales teams find the right buyers at in-market accounts, so you can: 🎯 Identify which companies are researching products like yours across TA's network of B2B media brands and product review sites. 💰 Build more pipeline by prioritizing accounts who are ready to buy. 🛑 Mitigate churn by identifying customers researching new products. To celebrate the launch, we’re offering ZoomInfo Sales customers a 3-month free trial if you sign up this month. No credit card required, no strings attached, we just want to see if you love it! Sign up here and let us know what you think: https://hubs.li/Q02-mG0K0 #b2bmarketing #buyerintent #zoominfo

Calling all B2B marketers! Delivering the right content to the right stakeholders at the right time on the right channels is more important than ever (right?!?). But with more digital channels, content formats, and decision-makers than ever before, this can be a huge challenge. Join our panel on 12.11 with B2B content leaders Lindsay Brown (StudioA), James Gill (Beettoo), Tahe G. (Maverick Culture), and Tyler Lessard 🎯 (TechnologyAdvice) for an interactive discussion on how to deliver a cross-channel content strategy that aligns with today's buyers and builds a compelling brand narrative. Whether you're a Content, Demand, or Digital Marketing leader, join to learn about: ✅ Mapping content to each stage of the buying journey ✅ Using data and AI to personalize your content experiences ✅ Telling a consistent brand story via cross-channel content integration ✅ Key B2B content trends that will move the needle in 2025 And how to do it all without burning out your team - or your budget. 👉 Register here: https://lnkd.in/gk5E6nBS P.S. Can’t make it live? RSVP and we’ll send you the recording. #b2bmarketing #contentstrategy #omnichannel

Who are your favorite marketing follows? We’re looking for some fresh follows to learn from and to feature in our upcoming newsletters. We’ll go first with some of our faves: Ann Handley Jay Acunzo Mark Schaefer Nick Bennett Nadia Milani (She/Her) 🇺🇦 Tara Robertson James Carbary Todd Clouser Latané Conant (she/her) Kyle Lacy Meghan Keaney Anderson Thanks for any suggestions, marketing friends!

Does your campaign planning start with a Campaign Architecture? If not, you may be missing some key inputs to unlock the best outcomes. Our Chief Marketing Insider Tyler Lessard 🎯 recently sat down with B2B marketing leaders Elizabeth "Bess" (Husser) Creech, Jennifer Ziman, and Jessica Nelson to discuss omni-channel marketing strategies. Which quickly turned into a discussion about the challenges (and opportunities!) with marketing programs that are designed to be: - Multi-channel delivery - Multi-content format - Multi-persona/stakeholder Dive deeper into the takeaways from our full discussion with our latest article on Omni-Channel Strategies for 2025: 💡 Read it here: https://lnkd.in/gMFQSXSG

Your prospect: "I need to see case studies from your clients." Your prospect once they're a client: "Sorry, I can't do a case study." 😭 This is especially true for companies who have IT and Cybersecurity clients. But given those same IT professionals cite "Customer case studies and testimonials" as THE MOST IMPORTANT source of information when evaluating vendors, what can you do? Beth Barach, Product Marketing leader at NetSPI, shared some great tips on how to approach this in our recent webinar with the Cybersecurity Marketing Society and Maria Velasquez.

What really pushed Elphaba over the edge. All good Glinda, we'll just hire our own army of high-flying SDRs on the marketing team. And maybe an Ops Wiz while we're at it. #wickedmarketing #marketinghumor

👏 if you love a good content bundle! This is one of the most satisfying things our marketing team builds. It starts with original survey-based research. Then comes the beautiful Research Report with key findings. Followed by spin-off articles, listicles, social posts, and infographics. Add in a few related webinars to discuss the research on both organic and 3rd party audience channels. And maybe even some industry podcast guest appearances to share the findings with other communities (and leveraging those clips, of course!). Are y'all thinking about these types of content activations in 2025? Got any tips or examples to inspire our community? Let us know!! #contentmarketing

Calling all Channel and Partner Marketers! Whether you're trying to recruit more channel partners or make your current ones more successful, this live webinar is for you.   On November 21st, join Katie Bavoso, Host of Channel Insider: Partner POV, and channel marketing leaders at GoTo, 3rd Element, and Scale Computing for an interactive panel on growing the impact of your channel program in 2025.    This webinar will explore: 👉 Non-traditional marketing strategies to reach new channel partners 💡 Best practices to help your current partners succeed in market 📈 How to drive growth through strategic co-marketing with the channel Can't make it live? No problem! RSVP to receive the on-demand recording. RSVP at: https://lnkd.in/gkG5pNm5

Calling all channel leaders and partner marketers! Do you have a solid plan in place to grow your channel business in 2025? Maybe this will help... Join the Channel Insider team on Thursday, November 21st for an in-depth conversation led by Katie Bavoso, Host and Producer of the Partner POV show, on 3 proven strategies to grow the impact of your channel program in 2025. Join us to learn about: ✅ Non-traditional marketing channels to reach new MSPs and distributors ✅ How to drive authority down the channel ecosystem with relevant messaging that supports your channel partners ✅ Best practices for co-marketing: Going beyond co-branded assets to join forces with your channel partners and generate real demand Expert guests who will join Katie for this discussion include: 👉 Amanda Jardine - VP Partner Marketing, GoTo 👉 Dawn Sizer - CEO, 3rd Element Consulting 👉 Tim Prust - Sr. Partner Marketing Manager, Scale Computing ➡ RSVP at: https://hubs.li/Q02WRD4Y0 #channelmarketing #channelstrategy #ITchannel #partnermarketing

We have no idea what to say in this post. Good thing we've got these 10 brainstorming ideas for content marketing! 👇 Hang tight while we go read the full article: https://lnkd.in/gmYU4QJ7 Or maybe just meet us there? #contentmarketing #b2bmarketing