Marketing Trends

Automation can be 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗢𝗟𝗗, but you can't get stuck thinking about only horizontal value... The key is solving a SPECIFIC business problem! Understand your target audience. Talk with them about what they really care about: ❌ Not the tech ✔️ The end 𝗿𝗲𝘀𝘂𝗹𝘁 of the tech for their company Bryan Urioste, CMO of Redwood Software, shares all about it on this week's episode of Marketing Trends with 🎯Jeremy Bergeron. You can talk automation all day long, but it doesn't matter if you don't know who you're talking to!

"𝟰𝟱% 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆" with AI... but how do you get the whole team using these new tools? Google Cloud's CMO Alison Wagonfeld shares the secret: 𝗠𝗶𝗻𝗶-𝗴𝗮𝗺𝗲𝘀! They created weekly challenges to use different AI tools. Employees are given 10 minutes to complete tasks using Google’s AI Marketing Toolbox to expand the whole team’s AI literacy. The result? No more uneven adoption—everyone’s equipped with the same powerful AI knowledge. Check out the full episode for insight into Google’s NotebookLM AI features, AI agents in marketing, and more real-world practical marketing leadership trends from Alison & 🎯Jeremy Bergeron. #Leadership #MarketingInnovation #AIProductivity

Tired of marketing strategies that don’t hit the mark? On #MarketingTrends, Jadis Tillery FCIM Tillery, Fractional Chief Digital Officer at ikwe, reveals how fractional CMOs can help. She also explains how fractional CMOs bring senior-level expertise, how they help bridge the gap between investors and marketing teams, and why defining a clear scope of work makes all the difference.

How should marketers be navigating the AI landscape today? We asked Carilu Dietrich this question and she gave us her thoughts on the current state of AI in marketing. Carilu says there are definite benefits of AI when it comes to productivity and personalization but you have to caution against over-reliance. It's all about balance. Hear more on #MarketingTrends #AI #tech

Would you ever take seven years off from your profession? How would you feel if and when you decided to jump back into the corporate world? Mandy Dhaliwal has some experience in this area. Now the CMO of Nutanix, Mandy re-entered the world of marketing after a seven-year break to find that the tools and the tactics had changed, but one thing remained the same. What was it? Find out on #MarketingTrends #career #business #marketing

Ever wondered how top CMOs navigate the intersection of finance, technology, and customer-centricity? In our must-listen episode with Keri McGhee, you'll learn some invaluable insights about this. Including: 💡 Bridging the gap between marketing and finance 🤝 Building trust with the C-suite 🎯 Breaking down B2B vs B2C marketing boundaries 🔮 Leveraging AI while maintaining the human touch 🌟 Creating high-performing marketing teams One key takeaway: "The customer must be at the center of every marketing strategy." Keri emphasizes the importance of being the voice of the customer while balancing short-term results with long-term brand building. Whether you're a seasoned marketer or an aspiring leader, this episode is packed with actionable insights on modern marketing leadership. #MarketingLeadership #CMO #CustomerExperience #MarTech #AIMarketing #AttentiveMobile

We all know marketing NEEDS the human touch. That's why good AI actually feels human. On #MarketingTrends, Keri McGhee, CMO of Attentive describes what balance looks like when combining AI with the human touch.

Can $20 change your life? The Harvard Business Review thinks so. On #MarketingTrends, John Korpics discusses the value of content and why it's worth investing in your growth. #business #content #marketing

🎙️ Just dropped: A Marketing Trends episode with John Korpics, Executive Creative Director at Harvard Business Review! 🚀 John's career journey is as unique as it is inspiring, and his approach to visual storytelling in business publishing offers a fresh perspective on creating content that truly connects. Whether it’s balancing short-form and long-form content or using AI to enhance creative processes, John’s insights are all about keeping the audience at the heart of everything. One key takeaway? The power of design thinking. For creatives, it’s not just about making things look good; it’s about solving problems, sparking engagement, and resonating with diverse audiences. John also highlights why collaboration within creative teams and a commitment to high-quality, research-based content is non-negotiable for brands like HBR. If you're a creative director — or aspiring to be one — you’ll appreciate John's advice on navigating complex topics, staying true to brand identity, and always striving to contribute to a larger purpose. Tune in to explore how HBR keeps pace with the evolving interests of its readers and the role of AI in the future of creativity. 🎧 #MarketingTrends #CreativeLeadership #Storytelling #DesignThinking #AI #HarvardBusinessReview #ContentStrategy #CreativeDirectors #JohnKorpics

Is there such a thing as too many metrics? Not if they are truly measuring data that matters. Ash Parikh, CMO of Trellix needed a metric to find out how the brand was generating engagement, relationships, and more. Thus, BrandGen was born. He discusses the new metric here. #marketing #business #data #metrics #leadership