XO Bikes: The Great Escape

XO Bikes: The Great Escape

How you can help break the cycle of reoffending (and enjoy a unique day on your bike …)

XO Bikes is doing something revolutionary - and AML is along for the ride. XO supports people leaving prison to recycle and rebuild unloved bikes, giving both a better future. And on Friday May 10 AML will be joining the first ever fundraising and awareness raising bike ride for XO – The Great Escape. 

 Starting at HMP Wandsworth (with breakfast by The Clink and coffee from Redemption Roasters) the 125km or 70km courses will take in the rolling Surrey Hills, with lunch at HMP High Down then heading in via HMP Brixton to finish with laps and a BBQ party at Herne Hill Velodrome. There will be entertainment along the way and even a couple of competitions to keep us on our toes. 

 As well as a great day out, riders will learn about XO people, the challenges they face and how XO is making a difference. Hear more about it from XO’s founder Stef here or head to The Great Escape ride website here to find all the info. The ride is strictly limited to 100 riders and it’s first come first served. AML is lucky to be among the first!

There's still time to join us. Just click through to the sign up form here, and XO will get straight back to you. Help XO break the cycle of re-offending – look forward to seeing you on The Great Escape! 

Asier Jon .

Sr Creative / Creative Director & AI Solutions Developer / Brand Strategy & Design Consulting / Geo-Strategy Advisor for startups, organizations and institutions.

10mo

What a superb approach! A great example of socially conscious engagement and rich territory for new partnerships with clients. I wish there were more agencies doing this. Great scope for new ideas and opportunities. Top marks for whoever came up with this at AML.👏🏻👏🏻👏🏻🚴🚴🏻♂️🚴🏻♂️🏆

Ian H.

Marketing communications CEO and consultant

10mo

XO Bikes - a brilliantly simple idea to break the cycle of reoffending. Join us on May 10 for The Great Escape! https://xobikes.com/thegreatescape/

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