WHAT ARE THE DIFFERENT TYPES OF CONTENT MARKETING SERVICES 2020

These days, people want to learn before they buy, be educated instead of pitched” says Brian Clark. A content acts like a mirror that reflects accomplishment of marketing strategies for your digital business. Of course, a strong marketing content has an influential tongue to express the worth of a brand product actively. Content marketing acknowledges and fills out the overlooked or hollow digitizing spaces during digital marketing campaigns.

In digital marketing, content is being appeared in various shapes to communicate the brand information. It is in video ads, podcasts, social media content, copywriting, infographics and long or short form blogs. Collectively all these are the different forms of content and fulfilling the same purposes of digitization of an online business.

CONTENT MARKETING

A kind of marketing that focuses to create, publish and disburse content to grab the attention of online audience. An online business uses it to:

• Expand the circle of consumers
• Keep alive the online business activities
• Increase online engagement
• Increase the web traffic
• Enlarge the sphere of brand awareness
• Attract the sights of online potential customers

SIGNIFICANCE OF CONTENT MARKETING

Content marketing keeps the online visitors busy in sharing the company’s useful information, for free, in support of a business goal and finally compels him/her in hiring it’s products or services. The induction of Artificial Intelligence (AI) in content marketing is the matter of white and black. Content marketing disseminates attainable brand loyalty, provides valuable information and consequently earn the willingness to buy a product from the relevant company. Content marketing, where no face-to-face sales rep available, satisfies the customers by building and developing a long term trust. This trust accelerates the marketing and digitization needs of an online business.

“Content is the king”, says Bill Gates. A relative content rules powerfully and effectively. It also raises a digital company to it’s marketing climax. Content marketing services revolve around the requirements of customers. In other words, these services are customers centered. Once the content marketing accomplishes it’s marketing goals, may provide information in verities of content marketing services. Only a constant overview and update in web content can maintain and enhance the desired influence in content marketing.

TOP LEADING CONTENT MARKETING SERVICES IN 2020

“Content builds relationship, relationships are built on trust, trust drives revenue”, Andrew Davis, utters. A web content of a company is considered successful if it earns the trust of target audience. Trust building is the prime and fundamental goal of a company. It is trust which gives birth to loyalty and compels the online company owners to yield quality services to the consumers. Content marketing rose to its peaks in late 19th century. The advancement in technologies, progressively, is advancing the trends in content marketing. Fifty seven percent (57%) of the marketers claim and prefer to create content for their blogs. The ongoing debate will introduce you the top listed content marketing services in 2020:

Articles Posting or Blogging

Online companies are yielding their special attention for written articles content. This is also a leading organic traffic driving way; hence increase chances for revenue generating. For this purpose, creative marketing contents work parallel to digital marketing services. A written article tries highly to elaborate in a prolific manner. It is easy to incorporate in businesses. Return on investment (RoI) increases 13 times with a regular blog content posting. It also increases web traffic due to search engine optimization (SEO) feature.

Infographics

Infographics is amazing due to its shareable features. It is very useful in understanding the complex & comprehensive matters clear and distinctly. Infographics are promoting a marvelous users experience. It is used in many peak touching businesses. It increases your brand product importance in the circle of your potential customers. Internet helps you to enhance and promote the charms of your web page with the aid of it’s infographics development tools. This feature also makes the it a shareable marketing service for your business. Attractive and attention grabby infographics marketing content can be sold out to other websites.

Video

Best digital agencies prefer the videos for digital marketing purposes. Video ad is one of the most engaging and effective marketing content. It should be best matching to the prevailing marketing trends, goals and objectives of the company. The information received from video ad resides for a long tenure in mind. Video ads should be based on state of the art values and fun. To increase the interests of consumers, live videos rapidly drag the sights. Live video has a life and build an emotional attachment of the customers to the brand products.

Podcast

Podcasting is a glowing marketing service and it’s disciples are increasing day by day. It is a digitization boosting and revenue generating marketing content trend. More than a million of podcasts are active in digital marketing and proving to be extremely engaging in increasing the number of consumers. Podcasts are shareable by using content marketing distribution software solution and highly interesting among the Bloggers.

Email

Email based marketing content is another best marketing service in 2020. An email may be laden with more personalized content that assist in understanding the target audience in a more sober and formal manner. The worth of such emails are valuable images, graphics and chanting headings alongwith respectful addressing manner of the consumers that attract the users sight and prevent it to be the part of spam or trash folder. A digital marketing agency also helps in providing the recorded data for a specific customer interests based shopping history. The utility of such data is very helpful in composition of such emails while keeping the age, sex, culture, geography and other demographic elements. This tactic is very popular in current e-commerce business era and also successful in development of brand’s awareness.

Social Media Accounts

No doubt, every business is using social media marketing strategy to promote and sell it’s brand products online. This content must be parallel to other business channels of your online company. This is very helpful and 40%of consumers claim to reach a new online business brand product. Consumers like to buy products from an active and engaging social media business account. Almost all the social media business accounts, e.g. Facebook and Instagram etc., create stories and share live chats with viewers that sprinkle a highly cool motivating impact. This feature introduces viewers to an easy buying and selling platform. Social media accounts also own latest technologies to facilitate consumers. These media platforms are embedding direct links on published posts in their stories. Using, merely, promotional content strategies is highly bothering for the viewers, a friendly informative environment may be promoted instead.

E-books, White Papers and Reports

It is a successful strategy amongst 79% business to business (B2B) buyer cases. It contains, commonly, more comprehensive and detailed information related to the business. These are lengthy in magnitude and in downloadable PDF files. It provides a depth understanding of the subject matter. It accelerates and boosts your rankings for keywords, gather top trending information and provide it to the readers.

Expert Opinions and Point of Views

Marketing agencies in Toronto are greatly keen to take expert opinions and post it on online business website. Readers trust and give more importance to this point of views due to scholarly experience of the experts. These opinions may be earned via podcast interviews, blogs, workshops, webinars, live streaming videos and can be posted on relative web pages or published in reputed business magazines.

Webinar

This is another top trending content marketing service in 2020. COVID-19 polished and introduced its significance in a more reliable way. It gives an immense sprint to high marketing results, sales and engagement rates. Here discussions of experts disseminate a lot about the business and a Q&A session at the end helps the viewers to know more about the businesses. These sessions should not be too much lengthy that detract viewers focus.

Marketing contents always bear influential tongues which speak logically for your business. It is your business representative that tells the searchers, viewers and potential audience, why and how to buy your brand products and hire your company services?

ABOUT THE AUTHOR

Mudassir Malik is an entrepreneur, tech expert, BPO and operational excellence coach currently working as the Co-founder and COO at PNM Group. Mudassir has been in this industry for over a decade now. He has helped several North America based companies with different mega projects including a state-of-the-art job board, national portal for customers facilitation for a Canadian State company, etc. Currently, he is overseeing the strategy and vision, major client relationships, and leading key engagements at PNM Group which is a leading branding agency based in Toronto offering full scale design, development, branding, and digital marketing related services.

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