Unlocking Buyer Lifestyle Insights in Real Estate: HomeMatch AI Provides Instant Buyer Insights for Agents

In the world of sales, client discovery isn’t just a step in the process; it’s the foundation. I authored a book, The Art of Sales Discovery, where I talk about this in detail—how understanding exactly who your prospect is, what they need, and what motivates them and why, is the secret sauce to cultivating a meaningful client relationship. By learning about your prospect thoroughly, you can deliver tailored solutions that meet their unique needs, fostering trust and ensuring success.

For real estate agents, this client discovery process is crucial. You’re not simply helping clients find a house—you’re guiding them to a home that matches their lifestyle, aspirations, and values. Traditionally, this discovery phase in real estate can be time-consuming. Agents can spend days, weeks or even months working with a client, learning about their preferences, lifestyle, and underlying needs. This lengthy process, while thorough, extends the home-buying journey. According to Rocket Mortgage, it could take anywhere from 6 months to a year depending on the current real estate market and what kind of home you're looking for. Think about that. Sure, it’s the largest purchase decision most of us ever have to make, but seriously? Six months?  Let’s fix that. 

Discovery of Buyer Needs Made Easy

Just imagine if you could achieve this understanding instantly. If you want to impress your buyer and save valuable time, let the power of HomeMatch AI do the heavy lifting. This game-changing technology by LandOnEarth transforms discovery from a time-intensive, trial-and-error process into a streamlined, AI-powered experience that’s faster, more accurate, and, most importantly, buyer-driven. When added to a broker’s website, HomeMatch allows your clients to create their lifestyle profile in less than 60 seconds, giving agents instant actionable insights from data that typically take you months to gather.

In traditional sales discovery, a salesperson asks thoughtful questions, observes responses, and gathers information to uncover the client’s needs. Real estate is no different. Every buyer has a unique vision of their “ideal home,” a blend of location, style, amenities, and lifestyle fit. Getting to the heart of this vision can be challenging, especially when buyers aren’t always sure how to articulate what they’re looking for.

The challenge for agents is to bridge that gap, helping clients clarify their needs, even if they’re not yet fully aware of them. That’s the beauty of discovery in sales: it’s about revealing the unspoken, the ‘why’ behind the ‘what.’

HomeMatch: Discovery Made Fast, Easy, and Accurate

With HomeMatch, LandOnEarth introduces an AI-powered solution that puts the process of discovery into high gear. Instead of the traditional back-and-forth between agent and client, HomeMatch allows the buyer to engage in an interactive ChatGPT conversation, creating their own lifestyle profile that serves as a discovery goldmine.

Through HomeMatch, buyers answer a series of tailored questions, each designed to tap into their lifestyle preferences and housing needs. This buyer-generated input forms the basis of their unique profile—a comprehensive insight into what “home” means to them. By letting buyers actively participate in creating their profile, HomeMatch ensures the data is not only more accurate but also highly actionable.

How HomeMatch Benefits Agents 

1. Instant Discovery: Traditionally, agents need weeks or months to fully understand a client’s needs and lifestyle. HomeMatch condenses this entire discovery process into seconds. By allowing clients to create their own profile instantly on a broker’s website, agents receive accurate, buyer-generated insights that make it easy to identify the right properties from the start.

2. Precise Matching: HomeMatch’s AI algorithm uses the buyer’s profile to present properties that match their lifestyle, desires, and practical needs. Agents no longer need to sift through irrelevant listings; they’re working with recommendations that genuinely align with the buyer’s vision.

3. Data-Driven Confidence: With HomeMatch, agents gain confidence that the properties they’re recommending are right for the client. This accuracy not only boosts the client’s trust in the agent’s expertise but also reduces the likelihood of backtracking or misalignment in the search process.

4. Building Trust and Personal Connection: Discovery is about relationship-building, and HomeMatch allows agents to connect on a deeper level by showing genuine care for their client’s preferences and lifestyles. By using HomeMatch, agents can demonstrate their commitment to finding a home that resonates with the buyer, not just a house that fits a checklist.

Discovery in the Digital Age: The HomeMatch Advantage

At LandOnEarth, we’ve designed HomeMatch to embody the principles of discovery while addressing the demands of a digital-first world. By combining technology with human insight, we empower real estate agents to do what they do best—connect with clients and guide them home—with the added support of cutting-edge AI. The buyer’s profile becomes a bridge, taking the time and guesswork out of the equation and placing agents one step closer to success.

In essence, HomeMatch enables agents to keep the art of discovery at the forefront while using modern technology to enhance and streamline the process. It’s discovery made easy, efficient, and tailored to today’s home-buying experience. For agents, this means more than matching buyers to houses—it means creating lasting connections, building trust, and delivering a truly personalized service that sets them apart.

Agents and Brokers, learn how HomeMatch can do the discovery for you… Check out www.landonearth.com.

Contact: Mike McHenry mikem@landonearth.com |

Mario Corona mario.corona@landonearth.com