TripleDart SaaS Trends (Edition-16)

We are back with another insightful, informative and thoroughly engaging edition. Lets start with the Highlights for this week,

Highlights for this week 🤩

Iron Pillar raises $129 million Venture Growth Fund (Source)

Iron Pillar’s fund will focus on backing companies that are transforming the cloud ecosystem globally, with emphasis on SaaS and Cloud Infrastructure across key investment themes such as cyber security and governance, DevOps tools, future of work and education, and automation

Evermile Raises $6 Million in Seed Round (Source)

Evermile, a London, UK-based local delivery platform built for small businesses, announced that it raised $6 million in seed funding to bring AI and mobility-grade optimization to local delivery.

LLMs come to workplace morale monitoring, as Loopin raises $1.9M for its platform (Source)

Bristol-based U.K. startup make waves in the “workplace measurement” space, and it plans to use the rocket fuel of generative AI. Loopin has now raised a £1.6 million ($1.9 million) seed funding round from angel investors. The company says it already has 40 paying customers, including Reed, Farfetch and JD Sports

Simplifying video presentation on Google Search Results (Source)

Video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page.

Microsoft & Roku Unite To Enhance The Ad-Buying Experience (Source)

Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.

 Google To Advertisers: Upgrade To New Search Ads 360 By 2024 (Source)

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.

Marketer to follow 👈

Nathan Latka 

Nathan Latka is an entrepreneur, investor, and author. He founded GetLatka, a platform for SaaS company data and insights, and is known for his expertise in SaaS metrics and growth. He shares his knowledge through podcasts, social media channels, and speaking engagements.

Why should we follow him?

• SaaS Metrics and Growth: Nathan is a SaaS metrics and growth expert, having interviewed thousands of SaaS CEOs and founders on his podcast. Following him can provide valuable insights and tips on measuring and optimizing your SaaS business's growth. 
• Entrepreneurship and Investing: As an entrepreneur and investor, Nathan shares his knowledge and experience in starting and scaling businesses and making smart investments. This can be valuable for those looking to start or grow their own businesses or learn more about investing.
• Data and Insights: Nathan's platform, GetLatka, provides data and insights on SaaS companies, which can be useful for those looking to research and analyze the SaaS industry. Following him can provide access to this data and insights, as well as his analysis and commentary on industry trends.
• Candid and Entertaining Style: Nathan is known for his candid and entertaining style, which makes his content engaging and enjoyable to follow. He often shares personal stories, anecdotes, and controversial opinions, making for thought-provoking content.

Follow him here

A Cool Case Study of this Week 😎

PayU experienced a 7x increase in MQLs in less than two quarters via TripleDart’s Acquisition Marketing Efforts

PayU, a leading payment gateway provider, enables more than 5 lakh companies to collect online & offline payments across 150+ payment modes. Their payment gateway offers the highest success rates and ensures a seamless and secure checkout experience. PayU team contacted TripleDart to help with their Acquisition marketing objectives, including Paid and Branding efforts. 

Problem:

Before the engagement with TripleDart, one of the consistent challenges encountered by the PayU was the inability to scale the conversions through paid marketing campaigns while also reducing the cost per conversion.

Challenges

The primary challenge was leveraging qualified MQLs while cutting down on ad spending. We had to carve out varied strategies that could be implemented with a conservative approach and experiment accordingly to find the sweet spot for PayU.

How did we achieve it?

Given the challenges, we could still achieve our goal and, in fact, go above and beyond on the MQLs while reducing the CPC to one-third. Strategy : 

• Revisiting hygiene on an account level 
• Restructuring the Campaigns to reduce Keyword Cannibalization 
• Incorporated long-tail keywords to reduce CPL 
• Improved PayU’s brand presence, which enables search trends and conversions 
• Implemented Conversion  set up to improve the predictability of Campaign Performance
•  Resumed the Performance Max campaign and leveraged it as the most successful arena

Results 

• 7X improvement in SQLs
• 3X Decrease in CPC
• 1.3X increase in conversion at half the spend

Tweet of this week 📌

Are you also making this mistake? 

As a SaaS founder or marketer, figuring out your customer journey is the first thing you should do. It can make or break your entire strategy, if not done correctly. 

If you are struggling here, read this thread to get stratrted! 

ChatGPT Prompts for content Marketers 💥

1. Provide a list of 5  statistics along with reference links for a  topic "Marketing Agency"

2. Generate a list of 4 FAQs for a topic "lead generation"

3. Check the grammar of the following content and point out the issues 

"Finding the right keywords can be a troublesome task in the SEO world. That’s why it might be a good idea to get a hand from ChatGPT using the prompts we curated for you!

Identify the top keywords related to e-commerce that will drive the most relevant traffic to our website [Website] and increase search engine visibility. Gather data on search volume, competition, and related keywords. The keywords should be relevant to our target audience and align with our content marketing strategy.

Suppose you’re an SEO lead; suggest some high-volume, low-difficulty keywords for [topic of interest].

Provide me with long-tail, high-volume, low-difficulty keywords for [topic of interest] as if you’re a content marketer."

PPC Creative of the week 👌

Why this creative? 

• We are in awe of the image copy! It will resonate with the target audiences in one go. 
• The idea of a demo is represented very well here, with no room for confusion about what the product is about! 
• The color play is interesting and matches the intent of the image copy really well. 

SaaS email copy that we loved this week 🥳

We recently got this email from Hootsuite and can’t stop gushing over the email copy. Here are the things that worked for us in this email: 

• The subject and body of the email match! They promise to share some resources for free in the subject line and are sharing free social media templates in the email.  
• The email body is informative. There is a slight nudge to opt for the free trial, but it is very subtle. The email is not salesy in any way. That’s something very rare these days. 
• The best part of the email is the “Not ready for Hootsuite yet?” section. We appreciate how they focus on nurturing and not just selling. They are giving the recipients access to their template library even though they didn’t make a purchase. 

Read the mail here

SaaS quote of the week 👇

“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” - Dustin Moskovitz, co-founder – Asana 

Our pick: A SaaS tool we used and loved (Review) 📢

Frase

Frase is a content optimization platform that uses advanced AI technology to analyze content and provide recommendations on optimizing it for search engines and improving its performance. This review will look closer at Frase's key features, performance, pricing, customer support, and compatibility.

Ease of Use: Frase offers a user-friendly interface that makes navigating and utilizing the platform's features easy. Users can create and optimize content using Frase's content briefs and advanced AI-powered optimization tools without needing any technical skills or expertise. The platform is also easy to set up and use, even for beginners.

Performance: Frase's performance is reliable and efficient. The platform is cloud-based, meaning users can access it from anywhere, offering high uptime and fast load times. Frase's AI technology provides accurate and actionable insights, making it a valuable tool for content creators and marketers.

Pricing: Frase offers a range of pricing plans that can be relatively expensive for small businesses and individuals. However, the platform's advanced AI-powered features and comprehensive tools make it a worthwhile investment for larger businesses and marketing teams.

Customer Support: Frase offers excellent customer support, with a responsive and knowledgeable team that is available via email, chat, and phone. The platform also provides various resources, including guides, tutorials, and webinars, to help users get the most out of the platform.

Integration and Compatibility: Frase currently integrates with a limited number of platforms, which may be a drawback for users who need to use the platform alongside other tools. However, the platform is compatible with various content management systems, including WordPress and HubSpot, which can make it a valuable addition to a larger tech stack.

Pros:

• Its user-friendly interface makes it easy to navigate and utilize the platform's features.
• AI-powered content optimization that provides accurate and actionable insights. 3
• A comprehensive set of content optimization tools, including content briefs and analytics dashboard. 4. Excellent customer support with a responsive and knowledgeable team available via email, chat, and phone.
• A cloud-based platform that enables users to access it from anywhere and offers high uptime and fast load times.

Cons:

• Relatively expensive pricing plans for small businesses and individuals.
• Limited integrations with other platforms.
• Some users may find the AI-powered content optimization suggestions to be too prescriptive.
• Some users may require more advanced customization options unavailable on the platform

Special SaaS offers you can’t resist! 🤩

• Free trial for 3 months and unlimited access to all premium features on Ozontel - Claim offer  
•   Buy one month and get one month FREE on Ring.io - Claim offer  
• Save 20% on annual subscription fee on Jobma - Claim offer 

Upcoming Sessions/Events to follow 🗓️

1. Simple Google Ads Tweaks That Immediately Boost Sales

 Wednesday, April 26 At 2 Pm ET - Register Here